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What I do is go and test drive the models I am interested in and then when I have decided on the car and options I want I email several dealers for their best offer. I take the best offer and then out of courtesy call the salesmen I test drove with (assuming he is not a dick, so many are) and give them a chance to work with their manager to match the price. I never negotiate for a new car in person because via email they know if they don't come up with a good price you will never walk in the door. Just make sure you print the email.
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