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I think it's a "Loyalty" Program which means you must be currently in the BMW Financial portfolio either Financing or Leasing. Hence the 0.9%.
BMW Canada is currently running something similar called a "Pull-Ahead" Program which will pay up to four months of a current Lease expiring in the 2011 spring to try and boost current year end sales. In an essance, BMW Canada is trying to retain its customers and avoid them from looking else where.
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