Quote:
Originally Posted by yomama69
They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.
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Yea but to the average person, they're not going to know the difference between a M3 or a M6 or a 328i or w/e. Sure, enthusiasts will know right away but the vast majority of the people will just see a clever billboard sign
