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BMW 3-Series (E90 E92) Forum > E90 / E92 / E93 3-series Technical Forums > Wheels and Tires Forum Sponsored by The Tire Rack > » MORR Wheels | Introducing the MultiForged™ 3PC Concave Collection



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      04-11-2012, 05:23 PM   #45
Andy@MORR
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20" MORR MultiForged™ MS10: Hand-Brushed w/ Tinted Gloss Clear, Matte Black Lips, Matte Black Barrels














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      04-11-2012, 05:23 PM   #46
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20" MORR MultiForged™ MS10: Hand-Brushed w/ Tinted Matte Clear, Matte Black Lips, Matte Black Barrels











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      04-11-2012, 05:24 PM   #47
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22" MultiForged MS8 | Textured Gunmetal Centers, Gloss Black Lips, Gloss Black Barrels


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      04-11-2012, 05:29 PM   #48
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PM a price for 19" MS8, brushed w/chrome lip. Need to clear a front/rear BBK. Car is an E90 LCI. Thank you.
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      04-11-2012, 09:53 PM   #49
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EFFFFF!! Those are soooo sick. I love the yellow outline - would look great with some yellow 6-piston calipers.
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      04-12-2012, 03:07 AM   #50
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Those 20" MS10's are pure sex.

Also, you're making 22" wheels now? Expanding to the X5/6 market I guess.
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      04-13-2012, 11:16 AM   #51
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Quote:
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Those 20" MS10's are pure sex.

Also, you're making 22" wheels now? Expanding to the X5/6 market I guess.
Yes sir! X5/X6 and Porsche Cayenne

Speaking of which, check below!
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      04-13-2012, 11:16 AM   #52
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22" MS8's on a Porsche Cayenne | Textured-Gunmetal Centers, Gloss Black Lips, & Gloss Black Barrels.












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      04-13-2012, 01:17 PM   #53
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20" MS8 for BMW F10 w/ Brembo GTR BBK | Hand-Brushed & Cleared Center, Polished Lips, Silver Inner-Barrels

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      04-13-2012, 02:55 PM   #54
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I didn't see magnesium construction listed anywhere... why the HELL would these be worth $1900/wheel? You gotta be joking.
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      04-13-2012, 04:48 PM   #55
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Quote:
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I didn't see magnesium construction listed anywhere... why the HELL would these be worth $1900/wheel? You gotta be joking.
Pcemkr,

First off, I'm not sure where you got your pricing from. A set of 19" MultiForged, depending on the configuration and finishes, can be had in the $4k range.

Secondly, a heck of a lot more than what you see on the outside goes into making every single one of these wheels. MORR MultiForged™ is our answer to a far behind 3pc market that has remained stagnant in many aspects of wheel manufacturing technologies; they are as different as it can get when it comes to 3pc wheels. Assembly of a MultiForged™ wheel takes 3 hours per wheel, the back-pad is engineered with torque-assisted mounting and Anti-Water rain grooves for water retention prevention, to virtually eliminate any and all possible vibration issues that can occur. Furthermore, all MultiForged™ wheels receive a low curing anti-corrosion powdercoat on both the outside and inside barrels for additional corrosion resistance and cosmetic appearance. Lastly, through of the use of proprietary assembly components and techniques we are able to torque our assembly bolts close to 2.5 times more than the traditional multi-piece wheels, providing a structure that is much more resistant to load. Our fasteners are stronger, lighter, and much more resistant to corrosion when compared to the zinc fasteners most companies use. Titanium Fasteners are also available.

Additionally, MORR uses a proprietary silicone sealant that was co-developed with 3M to seal the inner and outer parts. This sealant is specifically designed for modular wheels making, and it is preferable for heat resistance, temperature changes, corrosion, humidity and more. Lastly, every wheel is assembled and torqued by hand for utmost care. Aside from all of these features, the MORR MultiForged™ collection includes standard features that are only offered as “optional” features by most. These standard features include but are not limited to:

• Race-Prep Precision Machining
• BackPad Precision Pocketing
• Side-Spoke Precision Pocketing
• Powdercoated Inner & Outer Barrels

All of this precise additional machining adds significant manufacturing cost, but dramatically reduces the weight of the wheel. We are able keep our weight targets to a minimum, while still maintain all of our strength and structural integrity criteria when subjected to FEA Analysis, DOT SAE-J2530 testing, and VIA/JWL Testing and registration.

MultiForged™ is a 3PC Concave product line that unlike any other in the market, uses FORGED 6061-T6 inners, outters AND centers – no extruded, cast, or rolled aluminum in 5000 series to be found anywhere, like many other 3PC wheels on the market.

Let me walk you through a typical MultiForged order, so that you understand really how much goes into every one and single set:

Order is received, inputed into our sales system, and a Work Order is created. Work Order specifies the vehicle make/model/year, the specified widths and offsets, what kind of brakes the vehicle has, and the customer's desired finish.

Day 1-3) Engineering. The wheel design ordered by the client is applied to the particular vehicle that the client has. The concavity profile, widths, offsets, load rating etc are all custom-engineered on a per-order basis, making the wheels tailor made, and vehicle-specific to the particular customer's car. Our engineering team then performs extensive FEA Analysis on the wheels once they are built to spec and to the required load ratings. Once the wheels pass FEA Analysis, our engineering team passes them off to programming.

Day 4-7) Programming. Once our Engineering Team finishes their work on the order, Programming takes over. Programming custom-writes a program for our CNC Mills and Lathes to follow on a per-order basis. This custom programming per order is extremely costly and time-consuming, but allows us to maximize concavity, optimize fitments, and weight-optmize the wheels to extreme tolerances.

Day 8-14) Machining. Once Programming is done custom-writing the programs for our machines to follow, the work order is handed off to our machine shop. The first step is for our machine shop is to assign a particular serial number to each individual wheel for warranty and quality tracking measures. Next, we select the correct inners and outers for the order, and send them off to finishing. This helps save time, by having all of the required components for the order ready before the centers are ever done. From here, the raw center forgings are put on our Haas CNC Lathes and CNC Mills to have all of the machining done, and turn the raw forging into a finalized piece. Once the centers have been completely machined, they are put through a rigorous Quality Control Inspection to make sure they are ready for finishing.

Day 15-21) Finishing. Once the centers pass Quality Control, they head to the finishing line. Depending on what finish the client orders, this can range from a solid powdercoated color, to a fully Hand-Brushed center w/ a Tinted Matte Clear Coat. Once the centers have been finished, and pass the next Quality Control check, they are cleared to head to Final Assembly.

Day 22-25) Final Assembly. The first step of final assembly, is to gather ALL of the different components of the particular order (inners, outers, centers, fasteners), and make sure they all pass the next Quality Control Check. If all of the components are cleared, final assembly begins. In final assembly, all of the different components are mated together to make an actual wheel. ALL of our assembly is done by hand only for utmost care, we install steel inserts in all of our fastener holes (allowing us to torque our fasteners 2.5 times more than others, and making the wheel much more resistant to load), we triple check every single step using a specific process check-list, etc. Final Assembly is also where the wheels get their specialized silicone sealant in order to seal all of the pieces together. All of these things take a lot of time, making final assembly a very time-consuming, tedious process. In fact, assembly of (1) set of MultiForged wheels takes 3-hours PER wheel. Once the wheel is assembled, it heads to final Quality Control.

Day 26-27) Final Quality Control. At Final QC, our staff tests the wheels for runout against our strict tolerances, re-checks all of the assembly fasteners with a torque wrench, checks for any scratches of scuffs that could have happened during assembly, and just gives the wheels a thorough final inspection. If the wheels pass this step, the MORR center caps are applied by hand, and they are then handed off to our shipping & packaging department.

Day 28-30) Shipping & Packaging. After all of the hard work and countless man hours that go into every set, it is imperative to make sure the wheels arrive to their final destination in one piece. The wheels are sealed in a poly-bag, and placed into custom-made boxes. We only use heavy duty, double-walled boxes. Inside of these boxes, we place a custom made thick cardboard sheet that has a foam surround attached to it on the top AND bottom of the wheels. The thick cardboard sheet adds another level of protection to the face, while the foam surrounds protect the top and bottom lip of the wheels. The boxes are then taped & strapped, and are ready to get a shipping label attached and be on their way to their anxiously awaiting owners.

Concave forgings for 3PC wheel centers are extremely expensive. A lot of the cost of making these wheels comes from the center, the lips, the barrels, the finishing, and then you have to factor in all of the other components as well. Remember that these are FORGED Centers, Inners, AND outers. Then you also have to factor in the kinds of fasteners we use, the steel inserts in all of the fastener holes, custom formulated sealant from 3M, etc. Then, you have to factor in that all of our wheels are assembled by hand. Our assembly guy takes 3hrs per wheel to assemble them, so that's 12 hours of pay per set to a skilled laborer. We also have to factor in the cost of machining, which is a lot, because our designs are very intricate and feature side-spoke machining, extensive race-prep and backpad machining, etc - included in the base price.

Additionally, we do not use "standards" like most others, but rather custom engineer EVERY set of 3PC that comes through here, for each particular order. That means we have to pay an engineer 5-10 hours per set to get all of the engineering done, and run FEA Analysis on each particular set of wheels. From there, we have to pay our programmer a few hours, to custom program the designs to the machine. We call all of this making the wheels "Vehicle Specific", which others charge THOUSANDS of dollars additionally for. Regardless of the cost of making ALL of our wheels vehicle-specific, we refused to offer 3PC until we did it this way, and knew it was THE best quality possible. Lastly, please remember that all of our components are forged, turned, machined, and finished in the US.

Once you factor all of these costs (and several others I didn't mention) our cost for these things is through the roof. Even then, we try to stay competitive within other high-end 3PC wheels.

We do have a new product line, MultiForged Street, that is due for release in the coming months. It will feature all of these technologies, but be available with standard profile centers and standard profile lips, to be extremely competitive within the market.

We appreciate all of your concerns, and hope you have a GREAT weekend!

- Andy
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      04-13-2012, 05:04 PM   #56
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Beautiful
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      04-13-2012, 07:53 PM   #57
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Quote:
Originally Posted by Andy@MORR View Post
Pcemkr,

First off, I'm not sure where you got your pricing from. A set of 19" MultiForged, depending on the configuration and finishes, can be had in the $4k range.
Page 1... I'm not doubting the amount and quality of work put into them.
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      04-13-2012, 09:13 PM   #58
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I certainly love how this vendor uses, CAPS, - - - bullets, and an outline format in order to:


WORK HIS PRICE UP. These are wheels ladies and gents...they are BEAUTIFUL, but are not forth 4k. are 10 wheels worth 1 car? ME THINKS NOT
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      04-14-2012, 11:08 AM   #59
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These definite look great and I'm sure they are quality too. I got a quote for MS8 with concave face...

Guess I'll have to wait for a used set.
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      05-07-2012, 03:52 PM   #60
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Send a message via AIM to MORRWheels
Bump!
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