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      05-22-2012, 12:23 PM   #1
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Smile BMW is World's Most Valuable Auto Brand Again

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BMW is World's Most Valuable Auto Brand Again
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According to the BrandZ Top 100 Most Valuable Global Brands study by market research company Millward Brown, BMW is now the world's most valuable automotive brand, replacing Toyota at the top of the list. However, this isn't BMW's first time in the study's top spot, which it also claimed in 2010.

How has BMW managed to be named most valuable auto brand again? According to Peter Walshe, Millward Brown global brand director, "BMW has been able to effectively communicate what sets it apart from other carmakers, while backing up its message with a "very decent product. As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places."

Toyota now ranks second, and BMW's main competitors Mercedes and Audi rank 3rd and 8th, respectively. Mercedes-Benz, Volkswagen and Audi were able to rise in the ranking successfully expanding their presence in Asia, especially in China, Walshe said. "The reason these three German brands are doing well is because German cars are benefitting tremendously from exports" to Asia, Walshe said.

World's most valuable car brands in $ billion; rank in top 100; % change from 2011

1. BMW $24.6 -- (23) 10
2. Toyota $21.8 -- (28) -10
3. Mercedes $16.1 -- (46) 5
4. Honda $12.7 -- (65) -11
5. Nissan $9.9 -- (81) -2
6. VW $8.5 -- (95) 15
7. Ford $7.0 -- * -5
8. Audi $4.7 -- 23
9. Hyundai $3.6 -- --
10. Lexus $3.4 -- -7

As for the overall world's top brand ranking? Apple is #1, IBM #2, and Google #3.

Millward Brown measures brand equity based on interviews with more than 1 million consumers globally and an analysis of the financial and business performance of each company using data from Bloomberg and Datamonitor.


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      05-22-2012, 12:38 PM   #2
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      05-22-2012, 06:22 PM   #3
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i am not sure what this really means. but okay.
i do like bmw(s) so it's all good.
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      05-22-2012, 07:09 PM   #4
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i am not sure what this really means. but okay.
i do like bmw(s) so it's all good.
I guess the Porsche,Ferrari or Lamborghini Brand isnt as valuable as BMW or Toyota.
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      05-22-2012, 07:17 PM   #5
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Go BMW!
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      05-22-2012, 08:11 PM   #6
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Originally Posted by US///M3 View Post
I guess the Porsche,Ferrari or Lamborghini Brand isnt as valuable as BMW or Toyota.
Considering that BMW is 50 times larger in size compared to Ferrari, Porsche and Lamborghini, yeah i'd say they are more valuable...
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      05-22-2012, 08:12 PM   #7
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Originally Posted by US///M3 View Post
I guess the Porsche,Ferrari or Lamborghini Brand isnt as valuable as BMW or Toyota.
If volume of product sold and total revenue generated are factors in generating this list, which they are, then no, they aren't even close.
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      05-22-2012, 08:50 PM   #8
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I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!
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      05-22-2012, 08:51 PM   #9
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Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!
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      05-22-2012, 09:34 PM   #10
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i am not sure what this really means
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      05-22-2012, 09:38 PM   #11
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Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!
+1
I REALLY want that wallpaper!
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      05-22-2012, 09:48 PM   #12
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Of course BMW get alot of money from China. A simple X6M worth $390000 in china .
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      05-22-2012, 09:48 PM   #13
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WTF? NO GM brand? only one american brand? Shame on you America.
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      05-22-2012, 09:48 PM   #14
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Quote:
Originally Posted by jerrypon83 View Post
I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!
Same here and my favorite brand of cigs,soda pop also made the list.
Apple,BMW,Marlboro,Coca Cola...hahahaha
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      05-22-2012, 09:52 PM   #15
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Oh, and one more thing. Can I have that BMW Welt wallpaper? It's just so beautiful!!
Here's the biggest version that's available.
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      05-22-2012, 10:02 PM   #16
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With their ever increasing prices of their cars every year I'm not surprised.
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      05-22-2012, 10:10 PM   #17
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      05-22-2012, 10:34 PM   #18
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WTF? NO GM brand? only one american brand? Shame on you America.
The top 9 brands are American.
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      05-22-2012, 11:26 PM   #19
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I don't need numbers to know BMW is the best car brand.
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      05-22-2012, 11:36 PM   #20
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Originally Posted by jerrypon83 View Post
I know we have a lot of Apple haters here, but it's a good news for me, again. My 2 favorite brands, Apple and BMW, are the most valuable brand and the most valuable auto brand in the world. Sweet... Perfect match!
+1. People get way too caught up with what they can see and judge a brand off that. If you actually sat down and used an Apple product, you'd understand why their product is good. That goes for BMW as well. People look at a BMW and say it's just the badge. Drive one and tell me it isn't what BMW advertises.
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      05-22-2012, 11:36 PM   #21
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I know audis have recently started to look good in the past few years but I hate them so much because people always consider them on par with BMW or Mercedes, I've driven a couple different audis, a4, a5, s4, and to be honest the driving experience isn't anywhere near BMW (don't have any merc experience) its good to see they are still back on this list, bastards.
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      05-23-2012, 02:12 AM   #22
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Nice nice.
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