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      06-07-2012, 04:39 AM   #1
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BMW is World's Most Reputable Company According to RepTrack Study 2012

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BMW is World's Most Reputable Company According to RepTrack Study 2012
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Yet another accolade for BMW. The image consulting firm, Reputation Institute, has released its RepTrack 2012, their annual reputation survey, and BMW is this year's world's most reputable company. The company moved up from its 4th place ranking in last year's survey. This comes on the heels of BMW being named the world's most valuable auto brand in a recent and separate study.

BMW scored a total of 80.08 % with second-placed Sony and third-placed Walt Disney scoring 79.31 % and 78.92 %, respectively. Second best automotive company was Daimler at 4th place (78.54%) while VW is ranked 8th (77.04%).

Kasper Ulf Nielsen, executive partner at Reputation Institute said: "BMW has earned the trust and respect of consumers all around the world though its consistent focus on delivering high quality in all of its actions. For a company to earn a reputation above 80 on a global level is remarkable because we know how difficult it is to build a strong emotional connection outside of your home country."

In specific markets, BMW's reputation made for a top ten ranking in 10 of the 15 markets surveyed. It scored an amazing 85% mark in Germany while still doing fairly well in the US where it scored in the 70's.

The RepTrack survey is conducted every year in 15 countries, including the U.S., Canada, and several European countries like the U.K. and Germany. This year, the Reputation Institute surveyed approximately 47,000 consumers in total. See below for the Top 20 ranking.


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[Source: Reputation Institute via Forbes]


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      06-07-2012, 09:52 AM   #2
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That's nice!

Though Sony and Disney being the next ones kinda eats up the reputation of the survey...
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      06-07-2012, 09:54 AM   #3
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Thumbs up

This further confirm the positive global image of the brand:

Not only the Most Reputable Company,

but also the most valuable group!

Way to go BMW !!


Now we can all
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      06-07-2012, 10:00 AM   #4
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Way to go BMW !!

Customer satisfaction is worthless - Customer loyalty is priceless !
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      06-07-2012, 10:09 AM   #5
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      06-07-2012, 10:11 AM   #6
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Quote:
Originally Posted by red-sauerkraut View Post
Way to go BMW !!

Customer satisfaction is worthless - Customer loyalty is priceless !
+1000
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      06-07-2012, 10:19 AM   #7
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Quote:
Originally Posted by red-sauerkraut View Post
Customer satisfaction is worthless - Customer loyalty is priceless !
Jeffrey Gitomer?
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      06-07-2012, 10:29 AM   #8
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and what about BMW "stealerships" ?

lol
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      06-07-2012, 10:34 AM   #9
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Quote:
Originally Posted by henkkah View Post
That's nice!

Though Sony and Disney being the next ones kinda eats up the reputation of the survey...

you serious? non sense!
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      06-07-2012, 10:41 AM   #10
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Quote:
Originally Posted by henkkah View Post
That's nice!

Though Sony and Disney being the next ones kinda eats up the reputation of the survey...
Huh?
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      06-07-2012, 11:01 AM   #11
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Nice, though I am surprised at Sony being in the #2 spot after all the issues in their music division.
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      06-07-2012, 11:02 AM   #12
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BMW 4 LIFE!
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      06-07-2012, 11:50 AM   #13
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4 cars, one HPFP, two turbos and many many recalls later I still like my BMW. It seems customer satisfaction and customer loyalty are mutually exclusive....
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      06-07-2012, 12:25 PM   #14
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Quote:
Originally Posted by henkkah
Quote:
Originally Posted by red-sauerkraut View Post
Customer satisfaction is worthless - Customer loyalty is priceless !
Jeffrey Gitomer?
Yes indeed!
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      06-07-2012, 12:30 PM   #15
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the MERC fans must be lovin this one
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      06-07-2012, 12:49 PM   #16
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Quote:
Originally Posted by mdyaman View Post
and what about BMW "stealerships" ?

lol
Hahahaha my guess, the study didnt take them into account.
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      06-07-2012, 01:00 PM   #17
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These guys must be the least reputable.
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      06-07-2012, 01:14 PM   #18
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And remember back in the day, one of the Cobras was about 20 hp short of what Ford advertised.
When BMW says you're getting 300 hp,that's what you're getting even their 0 to 60 times seem to be more conservative.
http://www.caranddriver.com/reviews/...st?redirect=no
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      06-07-2012, 01:14 PM   #19
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Quote:
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These guys must be the least reputable.
I think Hennessey would beat them on the least. (of course I'm not sure if you are trying to bash Ford or Shelby...either way I think I'm right )
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      06-07-2012, 01:32 PM   #20
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Quote:
Originally Posted by henkkah View Post
That's nice!

Though Sony and Disney being the next ones kinda eats up the reputation of the survey...
I agree. Sony is number 2, Apple number 5. Those are two of the most anti-consumer companies around.

It definitely calls the validity into question.
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      06-07-2012, 01:35 PM   #21
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Quote:
Originally Posted by TVMA Doc
Quote:
Originally Posted by henkkah View Post
That's nice!

Though Sony and Disney being the next ones kinda eats up the reputation of the survey...
I agree. Sony is number 2, Apple number 5. Those are two of the most anti-consumer companies around.

It definitely calls the validity into question.
Reputation isn't necessarily tied to or indicative of how pro or anti consumer a company is.

Apple product satisfaction surveys are always overwhelmingly positive.
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      06-07-2012, 01:42 PM   #22
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Quote:
Originally Posted by 09BlkSapphire View Post
Reputation isn't necessarily tied to or indicative of how pro or anti consumer a company is.

Apple product satisfaction surveys are always overwhelmingly positive.

Agreed!
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