[Jason]

BIMMERPOST NEWS

Siri Integration for BMW Cars Just Announced by Apple

84
COMMENTS

Tweet

The 2012 Apple WWDC (developers conference) keynote presentation has just wrapped up, during which Apple unveiled the new iOS 6 for all iOS devices. One of iOS6's new features is one which will have implications for BMW models.

A new feature called "Eyes Free" will officially integrate Siri functionality into cars. BMW, together with eight other automakers, will be launching products to integrate Siri into their cars within the next 12 months (the others include GM, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler and Honda). Apple briefly described Eyes Free in this way: "Hands-free allows you to keep your hands on the steering wheel while you're using your phone. We want to integrate Siri even better in the car."

The photo used (posted below) to introduce Eyes Free at the WWDC keynote speech appears to be an F10 5 series steering wheel with its voice command button highlighted. Our guess is that in upcoming BMW models, Siri may be summoned via BMW's existing voice command button. How will the car know whether you are prompting the BMW built in voice commands or Siri? Perhaps it will be as easy as starting any Siri commands with "Siri" when speaking to the car's voice command system.

As for scope of functionality, expect to be able to use Siri for functions such as calling and dictation (for texts, emails, and other text inputs), music control, creating reminders, set alarms/events, and perhaps ability to control maps (iOS6 will have turn-by-turn direction navigation).

Siri integration will not only benefit English speaking BMW owners, but also those who speak other languages (covering 60 countries). Apple also announced that Siri support for Spanish, Italian, French, German and Korean is coming, as well as Mandarin for Taiwan, Cantonese for Hong Kong, and both Mandarin and Cantonese for mainland China.

We'll post more information about Siri integration into BMWs as the companies announce more details.

Share this story

OTHER STORIES YOU MIGHT LIKE

BMW Designworks USA and ADAIA Collaborate to Design Android Handset

Haptics Engineering: the Technology Behind How a BMW Feels

Coming in Summer: 8 Speed Auto Launch Control, New xDrive Models, Enhanced ConnectedDrive, and More

[utfenix335i]

I doubt this will be available for older bimmers but pretty awesome.

[almuhairi]

even in uae i doubt if they gonna make it work

[red-sauerkraut]

Now this is exciting...

[GuhBookGi]

...Jarvis?

[dsomc6]

I can already control SIRI from the voice control button in my 1M.....?

[Tag]

When I use my iPhone 4S connected via bluetooth Siri doesn't work well. Wonder how they'll get around that obstacle; better in car microphone, some type of noise cancellation, an algorithm? I bet it's going to be super glitchy.

[southlight]

Originally Posted by GuhBookGi

...Jarvis?

LMAO!

Originally Posted by Tag

When I use my iPhone 4S connected via bluetooth Siri doesn't work well. Wonder how they'll get around that obstacle; better in car microphone, some type of noise cancellation, an algorithm? I bet it's going to be super glitchy.

Apple doesn't do super glitchy so I'm sure they've found a way.


Best regards,
south

[ATX78703]

i'm sure it'll work through the usb/serial connection, not the bluetooth.

[bmwaddict]

Siri can you please turn on the M button?

[Tag]

Originally Posted by southlight

Apple doesn't do super glitchy so I'm sure they've found a way.


Best regards,
south

You're kidding me right? I can give you a list off the top of my head right now about iOS5 and all the issues the 4S has but I'll spare you and everyone else the drama.

[mashimarho]

I wonder if we can do this as some sort of update?
I want it..............................

[huskercubfan]

Originally Posted by Tag

You're kidding me right? I can give you a list off the top of my head right now about iOS5 and all the issues the 4S has but I'll spare you and everyone else the drama.

Agreed. To say that they are flawless integrators is a fabrication of the truth.

[JA///MES]

Nothing is truly flawless, Apple is no exception but it is way better than having to integrate a crappy Android device to your car.

[jphughan]

Originally Posted by ATX78703

i'm sure it'll work through the usb/serial connection, not the bluetooth.

I seriously doubt it; that would majorly limit the convenience factor. I agree with the OP article that it will likely be something like saying "Siri" before a command to tell the car to relay your voice to the phone (or perhaps an extended press). Plus remember that Siri already kinda-sorta works over Bluetooth, with the majorly annoying caveat that you have to start Siri from the device itself.

I'm cautiously optimistic that something like this will be available via the phone driver update method available at www.bmw.com/update. Given that this is very little code on the BMW side, it's possible. Or BMW might make us deal with lengthy dealer updates to get it done, though I consider that unlikely considering the popularity of this feature would see service departments swamped with update requests. Or they might just go the artificial feature differentiation route and reserve it for newer models, perhaps that new nav system BMW recently announced.

And re "super glitchy", Apple tends not to do super glitchy when NOT inter-operating with third parties AND after a few dot releases. So we'll see how this goes -- though this sounds like relatively little work on each side to get right.

[southlight]

Originally Posted by Tag

You're kidding me right? I can give you a list off the top of my head right now about iOS5 and all the issues the 4S has but I'll spare you and everyone else the drama.

I said they don't do super glitchy. Of course there are some things that could use some improvement, but nothing major IMHO.


Best regards,
south

[kyleb350]

You still can't make me buy an iPhone, BMW!

[Mr. ///M3 RD]

Originally Posted by Tag

You're kidding me right? I can give you a list off the top of my head right now about iOS5 and all the issues the 4S has but I'll spare you and everyone else the drama.

Everything starts some place, just like your car did years ago. So give the software engineers a chance they will work it out they always do.

Or shall I say come out from the dark side be a believer you are driving a fine automobile that when the ///M badge was first put on this car it was nothing like you have today ... get my meaning? I'm sure you do.

[chrisny]

Originally Posted by Tag

When I use my iPhone 4S connected via bluetooth Siri doesn't work well. Wonder how they'll get around that obstacle; better in car microphone, some type of noise cancellation, an algorithm? I bet it's going to be super glitchy.

Works pretty well in my wife's X3, and pretty damn awful in my C300... So it's definitely just a matter of how well the microphone works.

[Tag]

Originally Posted by Alter Peter

Everything starts some place, just like your car did years ago. So give the software engineers a chance they will work it out they always do.

Or shall I say come out from the dark side be a believer you are driving a fine automobile that when the ///M badge was first put on this car it was nothing like you have today ... get my meaning? I'm sure you do.

I see where you're coming from but completely disagree with you, guess it's the dark side in me . Customers should not be beta users. If you're going to advertise a product and put it out on the market it should work and not be glitchy. Sure, everything has minor issues that arise here and there but Apple has dropped the ball quite a bit in the past couple of years yet it seems like everyone gives them a pass. Sorry if I ruined anyone's day with the truth.

[carve29]

They also announced that turn by turn directions will be available with iOS6. This means that I really don't need a nav system. What do some of you techies that understand all of this think?

[Tag]

Originally Posted by carve29

They also announced that turn by turn directions will be available with iOS6. This means that I really don't need a nav system. What do some of you techies that understand all of this think?

It's a welcome change, but you can't tell how good the maps and service will be until you get your hands on it. Google Maps is terrible on the iPhone IMO and has many times just stopped working for me for no apparent reason even though I had network connectivity, killed and then reopened the app and even rebooted the phone. From my understanding, Google Maps will not be part of iOS6.

It does look nice though... http://www.apple.com/ios/ios6/#maps