E90Post
 


Lux Angel Eyes
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW Discounts Rise as it Battles Mercedes and Lexus for U.S. Sales Lead



Reply
 
Thread Tools Search this Thread
      06-18-2012, 08:13 PM   #1
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,485
iTrader: (0)

BMW Discounts Rise as it Battles Mercedes and Lexus for U.S. Sales Lead

BIMMERPOST NEWS
BMW Discounts Rise as it Battles Mercedes and Lexus for U.S. Sales Lead
45
COMMENTS

The top luxury brands are increasing the incentives/discounts on older models in their battle for the top U.S. sales leader. According to data researcher Autodata Corp., BMW has increased incentives 6.9 percent this year, while Mercedes Benz raised discounts 11 percent and Lexus boosted discounts by a whopping 54 percent.

For the year, BMW trails sales leader Mercedes by less than 2,000 cars sold (through May), and leads Lexus by over 16,000 units sold. All three manufacturers' sales have outpaced the U.S. light vehicle market's 13 percent gain for the year. BMW year over year sales are up 14 percent through May.

BMW wrested the top U.S. sales leader position from Lexus last year after Lexus occupied the top spot for 11 years. Lexus concedes that it's unlikely to regain the top spot this year, with a target of 250,000 units - which is less than 1 percent more than BMW's sales in the U.S. last year (BMW sold 247,907 cars in 2011). This leaves BMW and Mercedes to battle it out for the U.S. sales crown this year.

BMW Discounts

Discounts on BMWs climbed to an average of $4,218 per vehicle in May.

The company pared discounts on SUVs by 9.4 percent from a year earlier to an average of $2,286. According to Jeff Gerken, general manager of BMW South County near San Diego, BMW has approached its incentive strategy "scientifically and strategically." So-called loyalty offers that give current BMW owners $1,500 to $2,000 rebates have "done a lot to help us sell cars," he said.

"They're not just putting thousands of dollars in the trunks," Gerken said. "You almost need your ouija board to put a car deal together today. They're pulling all the strings that they possibly can."

Audi

Where is Audi in this discussion? Audi is not in the sales battle picture as its goal is just 200,000 cars annually in the U.S. by 2018. It sold just 117,561 cars in the U.S. last year. But, like BMW and Mercedes, it has also increased incentives on its cars by 18 percent - to $3,553 per car and $2,261 per SUV in May.

Source: Automotive News

Jason is offline   United_States
0
Reply With Quote
      06-19-2012, 04:34 PM   #2
notan///m
Lieutenant Colonel
 
notan///m's Avatar
 
Drives: AY F80 (in the oven)
Join Date: Feb 2012
Location: USA

Posts: 1,938
iTrader: (4)

Garage List
wow. great news for future buyers!
__________________


CCA Member

notan///m is offline  
0
Reply With Quote
      06-19-2012, 04:47 PM   #3
cmhsam
Major
 
Drives: 2013 F10 M5
Join Date: Mar 2012
Location: USA

Posts: 1,279
iTrader: (0)

Let's hope they extend aggressive lease rates for the m5
cmhsam is offline  
0
Reply With Quote
      06-19-2012, 04:59 PM   #4
E. Staggered
Second Lieutenant
 
E. Staggered's Avatar
 
Drives: 328Xi
Join Date: Jul 2011
Location: Kalamazoo, Mi

Posts: 243
iTrader: (0)

Audi is a great brand, but they just seem so temper-mental. I can go hard in my 3 Series and that's why I choose to stick with BMW.
__________________
Erek J.
__________________________________________________ ____________
2007 328XI - Jet Black - Tan Leather - 35% Tint All Around
Beyern Mesh 19x8.5/19x9.5 (ET30 F/R) - Black Line Tails
Hancook Venus V12 Evo Tires - Cold Weather Package
E. Staggered is offline   United_States
0
Reply With Quote
      06-19-2012, 05:00 PM   #5
misterbeemer
Second Lieutenant
 
Drives: E92, E46 M3, E39 M5, 760Li
Join Date: Oct 2011
Location: USA

Posts: 252
iTrader: (0)

I hope they do good deals on the M5 later on. Might be my next car in 2013.
misterbeemer is offline  
0
Reply With Quote
      06-19-2012, 05:11 PM   #6
BKap08
Colonel
 
BKap08's Avatar
 
Drives: LCI
Join Date: Mar 2011
Location: Bay Area

Posts: 2,583
iTrader: (0)

Quote:
Originally Posted by E. Staggered View Post
Audi is a great brand, but they just seem so temper-mental. I can go hard in my 3 Series and that's why I choose to stick with BMW.
They always seem to be holding back. I drove my friends b8 a4 and just felt like there was something missing. The interior is amazing but the driving dynamics just felt off.
BKap08 is offline   United_States
0
Reply With Quote
      06-19-2012, 05:28 PM   #7
Jim776
Banned
 
Drives: 2011 BMW X5 50i
Join Date: Apr 2011
Location: NY

Posts: 118
iTrader: (3)

Quote:
Originally Posted by BKap08 View Post
They always seem to be holding back. I drove my friends b8 a4 and just felt like there was something missing. The interior is amazing but the driving dynamics just felt off.
interior amazing? Audi? really?
Jim776 is offline  
0
Reply With Quote
      06-19-2012, 06:13 PM   #8
Lemon Jelly M3
Lieutenant
 
Lemon Jelly M3's Avatar
 
Drives: M3 (E90,ZCP,6MT)
Join Date: Oct 2009
Location: East Coast

Posts: 478
iTrader: (0)

Compare BMW E9x M3 payments to Audi S4 payments.
It says it all.
Lemon Jelly M3 is offline   United_States
0
Reply With Quote
      06-19-2012, 06:35 PM   #9
debdoub
Private First Class
 
Drives: M5
Join Date: Oct 2011
Location: California

Posts: 132
iTrader: (0)

Quote:
Originally Posted by Jim776
Quote:
Originally Posted by BKap08 View Post
They always seem to be holding back. I drove my friends b8 a4 and just felt like there was something missing. The interior is amazing but the driving dynamics just felt off.
interior amazing? Audi? really?
Audi interior, yes it is nice, hat off, however I wouldn't go to any but BMW
debdoub is offline   United_States
0
Reply With Quote
      06-19-2012, 06:38 PM   #10
727jbh
Lieutenant
 
727jbh's Avatar
 
Drives: 2013 M5 Moonstone
Join Date: Oct 2008
Location: North Florida

Posts: 586
iTrader: (0)

I hope the 650i GC will have the discounts late summer or early fall.
727jbh is offline   United_States
0
Reply With Quote
      06-19-2012, 07:01 PM   #11
positiveions
Lieutenant General
 
positiveions's Avatar
 
Drives: 09 MKV JETTA 2.5 & E90 M3 :)
Join Date: Sep 2007
Location: La Verne, CA

Posts: 10,459
iTrader: (1)

Send a message via MSN to positiveions Send a message via Yahoo to positiveions
Quote:
Originally Posted by Jim776 View Post
interior amazing? Audi? really?
well why don't you sit in one. Audi interior is a win vs BMW and Mercedes.
positiveions is offline   Lebanon
0
Reply With Quote
      06-19-2012, 07:06 PM   #12
Curt2000
Colonel
 
Curt2000's Avatar
 
Drives: '13 ///M3
Join Date: Jun 2007
Location: Sin City

Posts: 2,418
iTrader: (22)

similar MSRP E350 vs 535 is still about $100/m cheaper even with all the incentives...USAA discount counts for 4k off the benz while its a flat $1000 for leases on BMWs...
__________________

Current Car: '13 SANTORINI BLUE E92///M3--6MT/Speed Cloth/ZCP (ED Thread)
Former Cars:'10 E90 335i MSport / '07 Interlagos ///M5 / '09 135i / '10 E93 335i
Instagram: @C2KMotorsports
Curt2000 is offline   United_States
0
Reply With Quote
      06-19-2012, 07:53 PM   #13
amdmaxx
My gift Registry: M1
 
amdmaxx's Avatar
 
Drives: Future Mowner of Monster
Join Date: Nov 2005
Location: USA

Posts: 1,338
iTrader: (0)

I like discounts!
amdmaxx is offline   United_States
0
Reply With Quote
      06-19-2012, 08:37 PM   #14
GIANITALY
Private
 
GIANITALY's Avatar
 
Drives: 2012 BMW 535I M PACK
Join Date: May 2012
Location: SAN DIEGO

Posts: 62
iTrader: (0)

I have over 5k off for my 2012 535i M PACK. Good deal...
GIANITALY is offline   United_States
0
Reply With Quote
      06-19-2012, 08:55 PM   #15
zzzmmm
SICK
 
Drives: MCB F10 M5
Join Date: May 2012
Location: TX

Posts: 237
iTrader: (0)

Quote:
Originally Posted by amdmaxx View Post
I like discounts!
I like tacos
zzzmmm is offline  
0
Reply With Quote
      06-19-2012, 09:32 PM   #16
Arben72
Banned
 
Drives: E92 M3
Join Date: Apr 2011
Location: Illinois

Posts: 466
iTrader: (0)

Quote:
Originally Posted by LemonOne
Compare BMW E9x M3 payments to Audi S4 payments.
It says it all.
You do know the s4 competes with the 335i don't you?
Arben72 is offline   Albania
0
Reply With Quote
      06-19-2012, 09:50 PM   #17
chhatre9
New Member
 
Drives: 2011 M3
Join Date: Dec 2010
Location: Maryland

Posts: 26
iTrader: (0)

Quote:
Originally Posted by Arben72 View Post
You do know the s4 competes with the 335i don't you?


Some edumacation:
chhatre9 is offline  
0
Reply With Quote
      06-19-2012, 09:51 PM   #18
red-sauerkraut
.
 
red-sauerkraut's Avatar
 
Drives: x-car/m-car
Join Date: Oct 2007
Location: northern hemisphere

Posts: 3,667
iTrader: (0)

Good, because I need a serious discount to get everything I want on my next car.
__________________
LESS LIMIT. MORE SKY.
red-sauerkraut is offline  
0
Reply With Quote
      06-19-2012, 10:06 PM   #19
remydlc
Captain
 
remydlc's Avatar
 
Drives: F30 N55 MT/blue metal/red int.
Join Date: Aug 2007
Location: South Florida

Posts: 606
iTrader: (0)

Quote:
Originally Posted by GIANITALY View Post
I have over 5k off for my 2012 535i M PACK. Good deal...
good to know bro, good deal.

How much you think i could get on an $53k 2012 F30 335?

They are going to take almost 4 months to deliver the car, which is a bit upsetting for me since I am not going to have a car for 2.5 months, They told me it was going to take 2 months, so i got rid off my car a bit earlier. i am planning on using that against them to get some dollars knocked off the MSRP.
__________________
root@bash-it# shift -g 6 -c 335i | grep "155 MPH"
remydlc is offline   United_States
0
Reply With Quote
      06-19-2012, 10:53 PM   #20
BKap08
Colonel
 
BKap08's Avatar
 
Drives: LCI
Join Date: Mar 2011
Location: Bay Area

Posts: 2,583
iTrader: (0)

Quote:
Originally Posted by Jim776 View Post
interior amazing? Audi? really?
Well my friends Audi is fully loaded and my e90 only has a sports package so it seemed much nicer. However I felt overwhelmed by everything on the inside. I still prefer the e9x interior. It's just comfortable and I love it
BKap08 is offline   United_States
0
Reply With Quote
      06-19-2012, 11:45 PM   #21
Beyu
Lieutenant
 
Beyu's Avatar
 
Drives: 135i
Join Date: Feb 2011
Location: WA

Posts: 579
iTrader: (0)

Audi makes some awesome cars but sometimes it just feels like they don't want to be competitive.

It's rare to see S models around with the exception of the S4 and even then it's completely overshadowed by the amount of 35i models on the road.

I have yet to see a RS model of any kind in person where I live yet Ms and AMGs are fairly common place.
Beyu is offline   United_States
0
Reply With Quote
      06-19-2012, 11:48 PM   #22
Kayani_1
Lieutenant Colonel
 
Kayani_1's Avatar
 
Drives: BMW E92/E60
Join Date: Oct 2009
Location: Houston

Posts: 1,555
iTrader: (1)

A front wheel drive Camry based E350 does not compete against Rear wheel drive 535i. It is the RWD GS350 that competes against the 535i. Two totally different cars built for two different purposes.

The price difference between ES350 vs GS 350 is appx. $10K with ES starting at $36K and GS starting at 46K.

Quote:
Originally Posted by Curt2000 View Post
similar MSRP E350 vs 535 is still about $100/m cheaper even with all the incentives...USAA discount counts for 4k off the benz while its a flat $1000 for leases on BMWs...
__________________
nick named "BAD 3"
Cobb tune, RennArt catback non resonated exhaust, M-sport steering (racing alcantara & retrofit M3 paddle shifters.), Alpina B3 transmission flash, AFE powered sealed CAI, LED angels, E93 M3 Front Swaybar, 235/35/19x9 front & 275/30/19x9.5 rear. When in doubt...flat out
Kayani_1 is offline   United_States
0
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 08:50 PM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST