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      04-26-2010, 08:48 AM   #1
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BMW vs. Audi ads are back!! now in Hong Kong...



From WorldCarFans:

Things are heating up in the advertising battle between BMW and Audi.

In this latest offensive, BMW has purchased a huge ad space on a billboard directly above Audi of Hong Kong. A massive advertisement for the new 5-Series sits on a wall over the showroom windows, all but completely displacing the Audi dealership from view.

The ad war between the two German premium brands began a while ago, with competing billboards in California and repeated jabs at each other in European print ads. Lately, the campaign escalated when Audi aired a commercial in the U.S. during the Olympics which referred to BMW as "second best".

Now, the next move is up to Audi. But what they may want to do first is figure out who's fault it is for allowing the billboard space above its Hong Kong dealership to be purchased by the competition.



http://www.worldcarfans.com/11004262...audi-hong-kong
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Last edited by OverDrive; 04-14-2011 at 10:02 PM.
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      04-26-2010, 10:01 AM   #2
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location location location
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      04-26-2010, 09:24 PM   #3
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Second thread on the same subject in less than 24 hours.
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      04-26-2010, 10:01 PM   #4
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ROFL!!!!!!!!!!!
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      04-26-2010, 10:14 PM   #5
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wow right on the audi dealership, good one
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      04-26-2010, 10:24 PM   #6
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      04-26-2010, 10:33 PM   #7
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Quote:
Originally Posted by pmeloche View Post
Second thread on the same subject in less than 24 hours.
link?

I made sure to search this section of the forum (the right one for this type of thing anyways) before I posted
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Last edited by OverDrive; 04-14-2011 at 10:02 PM.
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      04-26-2010, 11:19 PM   #8
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Quote:
Originally Posted by OverDrive View Post
link?

I made sure to search this section of the forum (the right one for this type of thing anyways) before I posted
http://www.m3post.com/forums/showthread.php?t=379434
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      04-27-2010, 02:58 AM   #9
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Go Audi!

pmeloche, where's that repost motivational poster at?
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      04-27-2010, 08:16 AM   #10
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Excellent!!
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      04-27-2010, 09:55 AM   #11
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What's the point? Doesn't Audi know that BMW is superior?

Great ad placement.
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      04-27-2010, 10:00 AM   #12
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Quote:
Originally Posted by pmeloche View Post
Second thread on the same subject in less than 24 hours.
actually theres 3
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      04-27-2010, 11:22 AM   #13
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A new low for BMW.
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      04-27-2010, 12:25 PM   #14
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The others are reposts, this is not a repost as it was posted before the others were. you guys should look at the dates
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Last edited by OverDrive; 04-14-2011 at 10:03 PM.
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      04-27-2010, 12:28 PM   #15
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I bet people won't be able to tell the difference between them two, thinking they've purchased a BMW at the Audi-dealer or vice versa (just as 80% of the 1er owners thought their car was FWD).
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      04-27-2010, 07:46 PM   #16
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Quote:
Originally Posted by Respek View Post
I bet people won't be able to tell the difference between them two, thinking they've purchased a BMW at the Audi-dealer or vice versa (just as 80% of the 1er owners thought their car was FWD).
those 1 series owners are good sports in all fairness

BMW seems to be winning in the ad war imho.... just for the record.
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      04-27-2010, 09:44 PM   #17
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lol...taking the fight to the enemy's front door...literally!
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      04-27-2010, 09:54 PM   #18
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Quote:
Originally Posted by Dan in PA View Post
Go Audi!

pmeloche, where's that repost motivational poster at?


I never tire of that one.
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      05-06-2010, 02:28 AM   #19
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I saw this when I was in HK...it looked fantastic and very suprising in real life. I had a little chuckle to myself.
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      05-06-2010, 04:02 AM   #20
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thats kinda messed up...
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      05-07-2010, 09:48 AM   #21
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hahaha i know where that is....
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      09-19-2012, 09:14 AM   #22
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haha~ been awhile. what have audi response to this?
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