E90Post
 


VIBE Motorsports
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General Automotive (non-BMW) Talk + Photos/Videos > Audi Bravery Ad Campaign on Superbowl Sunday



Reply
 
Thread Tools Search this Thread
      02-03-2013, 07:00 PM   #1
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

Audi Bravery Ad Campaign on Superbowl Sunday

Lol...talking about confirming your market segment.

S4 owners have to be old enough to toss their 18 year old son the keys...

Yawn.
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
      02-03-2013, 07:16 PM   #2
Elk
Major
 
Drives: 2012 335i
Join Date: Apr 2012
Location: *

Posts: 1,275
iTrader: (0)

Given the average BMW owner age of roughly 50, the kids would be out of college.
Elk is offline  
0
Reply With Quote
      02-03-2013, 07:42 PM   #3
1.fresh.f30.335
Second Lieutenant
 
Drives: 2014 535xdrive M-Sport
Join Date: Apr 2012
Location: NH-CT

Posts: 286
iTrader: (0)

Was an s6 not s4 and it's a marketing tactic, create an ideal image in a child's mind. When they grow up they'll want it... There's more to it than that but that's the gist of what they were driving at.
__________________
'12 335i Sport Apline White w/black... Totaled

'14 535i xdrive M-Sport Carbon Black w/Mocha Nappa
1.fresh.f30.335 is offline   United_States
0
Reply With Quote
      02-03-2013, 07:44 PM   #4
1.fresh.f30.335
Second Lieutenant
 
Drives: 2014 535xdrive M-Sport
Join Date: Apr 2012
Location: NH-CT

Posts: 286
iTrader: (0)

Quote:
Originally Posted by Elk
Given the average BMW owner age of roughly 50, the kids would be out of college.
...BMW average age is much lower than 50... And 55 is about the age your youngest kids would be seniors or in college
__________________
'12 335i Sport Apline White w/black... Totaled

'14 535i xdrive M-Sport Carbon Black w/Mocha Nappa
1.fresh.f30.335 is offline   United_States
0
Reply With Quote
      02-03-2013, 08:01 PM   #5
fshubert
First Lieutenant
 
fshubert's Avatar
 
Drives: 2013 F30 335i
Join Date: Sep 2009
Location: Northwest NJ

Posts: 320
iTrader: (0)

Was pitiful commercial. Audi should have take that $3M of ad time and put it into designing a better car.
__________________
2013 F30 335i | Sportline | Imperial Blue Metallic | Black Dakota | 6-speed | HK | Cold | Premium | 19" Staggered Sports | M-Performance Exhaust
Previous loves:
2009 E90 335i
2007 E90 328xi
fshubert is offline  
0
Reply With Quote
      02-03-2013, 08:07 PM   #6
Blake P
Kinda Like A Big Deal
 
Drives: F31 on order
Join Date: Sep 2011
Location: Fresno, CA

Posts: 390
iTrader: (0)

A BMW commercial aimed at their market segment would have been what... a dad buying his daughter a 3 series for her sweet 16?
Blake P is offline   United_States
0
Reply With Quote
      02-03-2013, 08:47 PM   #7
Elk
Major
 
Drives: 2012 335i
Join Date: Apr 2012
Location: *

Posts: 1,275
iTrader: (0)

Quote:
Originally Posted by 1.fresh.f30.335 View Post
...BMW average age is much lower than 50... And 55 is about the age your youngest kids would be seniors or in college
The BMW average owner age is 49. Have a child at 25 and by the time the average owner buys his car, the child is out of college and back living at home.
Elk is offline  
0
Reply With Quote
      02-03-2013, 09:00 PM   #8
Yay-Z
Shifting to Top Gear
 
Yay-Z's Avatar
 
Drives: E90 M3/F30 328i
Join Date: Mar 2010
Location: Houston, TX

Posts: 467
iTrader: (0)

Quote:
Originally Posted by fshubert View Post
Was pitiful commercial. Audi should have take that $3M of ad time and put it into designing a better car.
Ouch.
__________________
2011 E90 M3 DCT
2013 F30 328i SAT
2011 E92 335i 6MT (Gone, will be missed)
Yay-Z is offline   United_States
0
Reply With Quote
      02-03-2013, 09:23 PM   #9
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

Regardless, confirmed Audis are for old farts...BMW ads focus on the car and thrill of driving, their key differentiator-->that appeals to younger people in general.
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
      02-03-2013, 09:26 PM   #10
Elk
Major
 
Drives: 2012 335i
Join Date: Apr 2012
Location: *

Posts: 1,275
iTrader: (0)

Quote:
Originally Posted by 1.fresh.f30.335 View Post
...BMW average age is much lower than 50...
BMW owners are just as old as Audi owners, but they have less money and are not as well educated.

BMW

Average Age of Owner: 49
Median Income: $169,289
4-Year College Degree: 29.07%


Audi

Average Age of Owner: 49
Median Income: $183,601
4-Year College Degree: 31.66%

Source: Business Week
Elk is offline  
0
Reply With Quote
      02-03-2013, 09:34 PM   #11
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

Quote:
Originally Posted by Elk
Quote:
Originally Posted by 1.fresh.f30.335 View Post
...BMW average age is much lower than 50...
BMW owners are just as old as Audi owners, but they have less money and are not as well educated.

BMW

Average Age of Owner: 49
Median Income: $169,289
4-Year College Degree: 29.07%


Audi

Average Age of Owner: 49
Median Income: $183,601
4-Year College Degree: 31.66%

Source: Business Week
I'm not sure those are statistically different. What's the p-value?
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
      02-03-2013, 09:42 PM   #12
chrisny
Colonel
 
Drives: Msport '13 335xi & '14 X5 35i
Join Date: Apr 2012
Location: NY

Posts: 2,372
iTrader: (0)

There are no two brands on the road more comparable and similar than Audi and BMW. No logical fan of one can be so blind as to hate the other, period. Even if the style of one pleases your eye more than the other, anyone being honest with themselves can at least respect the other product.

Key word being logical..
chrisny is offline   United_States
0
Reply With Quote
      02-03-2013, 09:50 PM   #13
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

I didn't say I hate Audi.

I hated the ad.

I question not getting the S4 every time my Nav squeaks on a bump.
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
      02-03-2013, 09:56 PM   #14
JohnVidale
Seismoguy
 
JohnVidale's Avatar
 
Drives: 2013 328ix Mojave/Venetian
Join Date: Jan 2013
Location: Seattle

Posts: 180
iTrader: (0)

Set of hilarious stereotypes in the comments on this summary of the income and education vs brand survey:

http://www.mymoneyblog.com/driving-a...education.html

also, the blog notes income may well be household, not individual income, and that income may only apply to people that bought rather than leased the cars.
JohnVidale is offline   United_States
0
Reply With Quote
      02-03-2013, 11:02 PM   #15
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

Quote:
Originally Posted by JohnVidale
Set of hilarious stereotypes in the comments on this summary of the income and education vs brand survey:

http://www.mymoneyblog.com/driving-a...education.html

also, the blog notes income may well be household, not individual income, and that income may only apply to people that bought rather than leased the cars.
Nice link...best quote:

A person who leases a Toyota SUV every three years spends more money in the long run than a person who buy a Lexus and drives it for 10 years. Another example… let’s say an Acura costs $15k more than the Honda counterpart. Over 10 years, that’s a premium of $1,500 per year or $125 per month (plus slightly higher maintenance and insurance costs). An iPhone family plan costs more than that.

!
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
      02-04-2013, 12:29 AM   #16
chrisny
Colonel
 
Drives: Msport '13 335xi & '14 X5 35i
Join Date: Apr 2012
Location: NY

Posts: 2,372
iTrader: (0)

Quote:
Originally Posted by shivaswrath
I didn't say I hate Audi.
Wasn't directing that at you, or anyone in particular.. Just the overall "BMW rules, Audi sucks" type of responses to posts like this... Always seems crazy to me how anyone can like or love BMW and not at least appreciate Audi, if not like or love their cars as well.
chrisny is offline   United_States
0
Reply With Quote
      02-04-2013, 12:32 AM   #17
chrisny
Colonel
 
Drives: Msport '13 335xi & '14 X5 35i
Join Date: Apr 2012
Location: NY

Posts: 2,372
iTrader: (0)

Quote:
Originally Posted by shivaswrath
A person who leases a Toyota SUV every three years spends more money in the long run than a person who buy a Lexus and drives it for 10 years.
Yeah, this is my answer to those that say leasing means you can't afford to buy. It's quite the opposite.
chrisny is offline   United_States
0
Reply With Quote
      02-04-2013, 09:33 AM   #18
335BBS
Brigadier General
 
Drives: 2009 335 coupe.
Join Date: Jan 2010
Location: Toronto, Ontario

Posts: 3,607
iTrader: (0)

Quote:
Originally Posted by shivaswrath View Post
Nice link...best quote:

A person who leases a Toyota SUV every three years spends more money in the long run than a person who buy a Lexus and drives it for 10 years. Another example… let’s say an Acura costs $15k more than the Honda counterpart. Over 10 years, that’s a premium of $1,500 per year or $125 per month (plus slightly higher maintenance and insurance costs). An iPhone family plan costs more than that.

!
Who has more fun here?
335BBS is offline   Canada
0
Reply With Quote
      02-04-2013, 12:06 PM   #19
1.fresh.f30.335
Second Lieutenant
 
Drives: 2014 535xdrive M-Sport
Join Date: Apr 2012
Location: NH-CT

Posts: 286
iTrader: (0)

Quote:
Originally Posted by Elk View Post
The BMW average owner age is 49. Have a child at 25 and by the time the average owner buys his car, the child is out of college and back living at home.
Sorry for using my experiences instead of the search button first

-> I mistakenly used my parents neighborhood as a reference point and all of them are like 53-56 with their youngest kids graduating this year from HS (weird but a number of families all moved to my area with the same family dynamics and ages). I also took the fact that most of the old guys drive Audis and most of their kids (self made) drive bimmers into account and created my own opinion of the stats, instead of getting the real stats.

Thank you for pointing out my lack of thought, I hate being the ignorant one!
__________________
'12 335i Sport Apline White w/black... Totaled

'14 535i xdrive M-Sport Carbon Black w/Mocha Nappa
1.fresh.f30.335 is offline   United_States
0
Reply With Quote
      02-04-2013, 01:47 PM   #20
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

Here's an interesting take on why they decided to do the Live Ad from Mashable:
http://mashable.com/2013/02/01/audi-super-bowl-ad/
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
      02-04-2013, 04:39 PM   #21
Levi
Brigadier General
 
Levi's Avatar
 
Drives: Alfa Romeo
Join Date: Jul 2009
Location: Prague

Posts: 3,246
iTrader: (0)

Quote:
Originally Posted by shivaswrath View Post
Regardless, confirmed Audis are for old farts...BMW ads focus on the car and thrill of driving, their key differentiator-->that appeals to younger people in general.
No more, that was before. Now Audi and Lexus are taking over BMW's market, while BMW is getting on Mercedes' market.
Levi is offline   Czech_Republic
0
Reply With Quote
      02-04-2013, 04:53 PM   #22
shivaswrath
Brigadier General
 
shivaswrath's Avatar
 
Drives: 2012 335i
Join Date: Apr 2008
Location: Lost in NJ

Posts: 3,017
iTrader: (3)

Quote:
Originally Posted by Levi View Post
No more, that was before. Now Audi and Lexus are taking over BMW's market, while BMW is getting on Mercedes' market.
the F30 ad's I've seen show an EBII 328i M Performance driving around and a Red 328i going around curves and chicanes...maybe My market is different from others, but that's what CT gets to see...
that's highlighting the thrill of driving.
__________________
2012 335i Mineral Gray
M Performance Whore: PPK|Exhaust|Brakes|Performance Suspension Struts & Springs|LSD|Black Kidney Grilles|CF Spoiler and Mirror Caps|Bav Stage 1|400Ms|BMWF30.com
shivaswrath is offline   United_States
0
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 03:28 PM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST