E90Post
 


Bimmer Retrofit
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW Geniuses Coming to Dealer Showrooms to Assist Customers



Reply
 
Thread Tools Search this Thread
      02-18-2013, 08:16 PM   #45
Cuz5150
Major
Cuz5150's Avatar
21
Rep
1,271
Posts

 
Drives: 06-M3ZHP/04-M3 Vert/02Duc998
Join Date: May 2008
Location: NJ

iTrader: (0)



I have purchased 2 cars, one in 09 and one 11. I was at the dealership for 5 hours completing the transaction/paper work. Two things i hate the most, going to the dentist and going to buy a car.
Are these clowns going to speed up the process???
__________________
-Diplomacy is saying, "nice doggie while trying to find a rock"-

04-M3 vert-Black/Imolla/6MT/Cold/Xenon/HK/
06-M3 Cp-Mystic/Black/6MT/Comp/Xenon/HK/
09-135i- AW/Bk-Lette/6MT/M-pac/Nav/Hi-Fi/Usb-Ipod/SOLD
Appreciate 0
      02-18-2013, 08:24 PM   #46
silentassasin
You wont see me coming....
silentassasin's Avatar
United_States
15
Rep
1,302
Posts

 
Drives: 2013 BMW 535 M-Sport
Join Date: Dec 2010
Location: Orange County, CA

iTrader: (0)

That's cool n
__________________


White on Black F10 M Sport
Appreciate 0
      02-18-2013, 09:15 PM   #47
inline6ix
Private First Class
United_States
1
Rep
160
Posts

 
Drives: Deep Green E90 325i
Join Date: Dec 2012
Location: Orlando, Florida

iTrader: (0)

Garage List
At my local dealer, the sales reps actually enjoy talking to you even if you aren't buying a car, and they actually know more than you think a sales rep would know. The idea of "Geniuses" would be very redundant, at least at a dealer with knowledgeable reps.

Of course, I would gladly accept the offer of being a BMW "Genius" and getting paid for it. Especially if I can get employee discount on the cars themselves.
__________________
18" Staggered Style 189 - BMS 15mm - CF Grilles - LCI Headlights - BMW Performance CF Intake - 12" Blaupunkt Subwoofer
Appreciate 0
      02-18-2013, 10:45 PM   #48
red-sauerkraut
.
red-sauerkraut's Avatar
45
Rep
3,929
Posts

 
Drives: x-car/m-car
Join Date: Oct 2007
Location: northern hemisphere

iTrader: (0)

If you say so.

Quote:
Originally Posted by Kampfer View Post
No, you only have to be certified to get spiffs (which BMW puts out very few). Most dealerships will not fire people over certification. A dealership only cares about numbers and a good GM and salesmanager will look the other way. For salesman if he sells between 10-15 cars then no manager will care what he does as long as he keeps his numbers up. Salesman will get certified and thats only due to testing being spread out over 90 or more days.

Most of the 20+ salesmen are what they call Bonecollectors meaning they get their numbers due to house deals. If you talk to a manager to get your deal then the manager will either sell the car himself and put it in the name of a salesman he likes or hand you off to a salesman he likes. When you see 20+ salesman they are either bone collectors, internet salesman, or old established sales people who no longer have to greet people to get sales... there business is all referrals.

Also it is very naive to expect someone to remember every detail of a car.
__________________
LESS LIMIT. MORE SKY.
Appreciate 0
      02-19-2013, 12:22 AM   #49
py0413
Major
py0413's Avatar
Canada
19
Rep
1,178
Posts

 
Drives: 2012 M5
Join Date: Jul 2008
Location: BC

iTrader: (2)

I have a feeling that soon in the future the salesman/woman position could be replaced. If these will be a great help for both dealerships and customers, who will need salesman/woman anymore?
__________________
Must stop eating..............
Appreciate 0
      02-19-2013, 12:52 AM   #50
red-sauerkraut
.
red-sauerkraut's Avatar
45
Rep
3,929
Posts

 
Drives: x-car/m-car
Join Date: Oct 2007
Location: northern hemisphere

iTrader: (0)

Quote:
Originally Posted by py0413
I have a feeling that soon in the future the salesman/woman position could be replaced. If these will be a great help for both dealerships and customers, who will need salesman/woman anymore?
I doubt a greeter can close a deal like an experienced salesperson.
__________________
LESS LIMIT. MORE SKY.
Appreciate 0
      02-19-2013, 01:23 AM   #51
tony20009
Brigadier General
tony20009's Avatar
United_States
131
Rep
4,592
Posts

 
Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by Cuz5150 View Post


I have purchased 2 cars, one in 09 and one 11. I was at the dealership for 5 hours completing the transaction/paper work. Two things i hate the most, going to the dentist and going to buy a car.
Are these clowns going to speed up the process???
Bizarre. It took me 20 minutes from the moment I told my sales guy I'd take it, to the time he was handing me the keys and taking me to the car to do his this is how this and that works presentation.
__________________
Cheers,
Tony

------------------------------------------------------------------------------------------
'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
Appreciate 0
      02-19-2013, 01:50 AM   #52
Imola.ZHP
No car payments...
Imola.ZHP's Avatar
United_States
21
Rep
2,009
Posts

 
Drives: 2003 BMW 330i ZHP
Join Date: Mar 2006
Location: Mud Island, TN

iTrader: (0)

Send a message via AIM to Imola.ZHP Send a message via MSN to Imola.ZHP Send a message via Yahoo to Imola.ZHP
How much does this pay? Can I work part time?
__________________

Marcus
-- 330i ZHP
-- Build Date 03/03/03
Appreciate 0
      02-19-2013, 07:25 AM   #53
vrrooom
SES
vrrooom's Avatar
Cayman Islands
1
Rep
185
Posts

 
Drives: 335ix'09,X3'11&911TCab
Join Date: Aug 2008
Location: NH,GCayman,Chateau region DE

iTrader: (0)

Garage List
2009 335ix  [0.00]
1987 Turbo Cab  [0.00]
2011 X3 3.5  [0.00]
PDC Delivery

My delivery at the performance center truly set the bar for detailed explanation of the vehicle features and settings. Virtually every detail was demonstrated and the settings for locks, lights etc were done by the specialist. My SA would only spend 20 minutes on things that the PDC specialist spent an hour going over. The delivery at the dealer spent more time on the financial and up-selling than the entire delivery process at the PDC. I firmly believe that the sales and delivery process should be done by different staff, as evidenced by my experiences in Factory Delivery.
Appreciate 0
      02-19-2013, 08:04 AM   #54
Grumpy514
Lieutenant
Grumpy514's Avatar
United_States
8
Rep
460
Posts

 
Drives: 14' 535i
Join Date: Feb 2007
Location: DMV

iTrader: (0)

Garage List
2014 BMW 535i  [0.00]
I'll never forget the time I went to buy my Subaru wrx Sti from the dealership. The SA could barley answer the simpliest question about the car. When I asked what psi the turbos are working at from the factory. He had to run to another CA who looked like a deer in the headlights. Eventually about running around for about 15 minutes they ran to the back and got a mechanic. That mechanic answerd every question i had from there on out.
__________________
Quote:
Originally Posted by Grubbe View Post
Here in euro just the guys in wheel chairs and the semi retarded ones (the guys who arent allowed to drive a stick in their condition) who stick with the auto
Appreciate 0
      02-19-2013, 04:43 PM   #55
BMWDavid
BMWDavid's Avatar
United_States
19
Rep
690
Posts

 
Drives: M3 ZCP Fire Orange
Join Date: Apr 2006
Location: All of USA! Every BMW! Steve Thomas BMW

iTrader: (0)

Garage List
2011 BMW M3 Sedan  [0.00]
2005(sold but not f ...  [5.00]
2006 X3  [0.00]
1984 633csi  [0.00]
I like the idea. Do I get a free iPad too?
__________________
David ///M Aviles
Steve Thomas BMW
European Delivery | Performance Center | BMW Individual
Save Time and $ on ANY BMW anywhere in the USA. 202-262-2900

Get your Ultimate Quote here! -->www.bimmerdavid.com
Appreciate 0
      02-20-2013, 07:34 AM   #56
BMW-NC
Selling drugs to BMW addicts
BMW-NC's Avatar
Germany
6
Rep
468
Posts

 
Drives: 135i e82 6MT N55
Join Date: Dec 2007
Location: Baumholder / Hanau

iTrader: (1)

take it from a salesman perspective: I know a lot about BMWs but only every say 20th customer asks any questions where I can put my knowledge to work.... Makes me sad sometimes...
So, given that this is an enthousiast forum, the concentration on enthousiasts is much higher than in real life. , hence does not reflect the typical client base.
__________________
---
Quality US Spec Used Cars for Military Members stationed in Europe. Specialized in BMWs and MINIs up to 10k miles.
Appreciate 0
      02-25-2013, 03:00 AM   #57
PenelopeB
Registered
PenelopeB's Avatar
0
Rep
1
Posts

 
Drives: Black Sedan
Join Date: Feb 2013
Location: California, USA

iTrader: (0)

It sounds really interesting! It's true that today's cars are being fitted with increasingly more electronic gizmos. So much so that it could take a learning curve just to be able to comprehend all of the attributes accessible. To help untangle the technological jumble, BMW is taking a cue from Apple and incorporating "geniuses" to the staff at its car dealerships. Check this out here: BMW Genius Everywhere.
Appreciate 0
      02-25-2013, 03:47 AM   #58
tony20009
Brigadier General
tony20009's Avatar
United_States
131
Rep
4,592
Posts

 
Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by Imola.ZHP View Post
How much does this pay? Can I work part time?
I knew if we waited long enough we could find a genius in the forum, even is it's just a part-time one.
__________________
Cheers,
Tony

------------------------------------------------------------------------------------------
'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
Appreciate 0
      02-20-2014, 09:35 AM   #59
Maestro
Captain
44
Rep
905
Posts

 
Drives: 2007 335i Sedan
Join Date: Nov 2006
Location: Philadelphia

iTrader: (0)

BMW New Sales Strategy

Quote:
BMW announced its forward-thinking plan to integrate technology in the showroom in 2013, saying that its dealerships would one day boast iPads, monitors and "product geniuses." Now, over one year later, the project is finally taking shape, reports
That is an oxymoron statement for a car dealership. When was the last time you talk to a car sales person who have a clue about the car they were about to sell you.

http://appleinsider.com/articles/14/...nto-automotive
Appreciate 0
      02-20-2014, 09:52 AM   #60
ChipB
First Lieutenant
ChipB's Avatar
United_States
3
Rep
321
Posts

 
Drives: 2011 335i 'vert, 2014 X5
Join Date: Nov 2010
Location: Naperville, IL

iTrader: (0)

I was introduced to a "BMW Genius" at a dealership in NJ a couple of months back when my wife and I test drove an X5. The salesman was your typical "knows a little bit about the car" type of salesman, who has been at the dealership for less than two months. (A quick test to see how knowledgeable an SA is: mention that you own an E93 and see if he knows what you're talking about.) So when we started to ask detailed quiestions about features of the iDrive and heads-up display the SA called the "genius" over, and indeed he was able to answer all our questions. I thought it was kind of strange, but given the complicated electronics offereings of cars these days I guess it makes sense.
__________________
E93 335i convertible, F15 X5 xDrive35i
Previous: E36 328iC, E28 528e, E21 320i
Appreciate 0
      02-20-2014, 09:53 AM   #61
dkexige
First Lieutenant
dkexige's Avatar
3
Rep
373
Posts

 
Drives: E92 N55
Join Date: Mar 2013
Location: Cambridge, MA

iTrader: (2)

I may be the exception to the rule but I had a 65 year old salesman that was very knowledgeable about the 3 series. I am not talking about the kind of stuff enthusiasts are interested in, but rather in-depth knowledge that would be useful to anyone driving the car daily.

It definitely helped that he had an e90 himself as he was completely fluent with operating the car, even down to the voice controls. On my second visit, the dealer driver went home for the day and he offered to drive me home in his e90. I was thoroughly impressed that he used the voice controls to both put my address into the GPS and to call his wife letting her know he'd be home late because he was driving me home. He knew a lot about what packages did what for the cars because he bought one himself.

I think this strategy can work. I didn't feel like I was being sold a car, I felt like I was talking to someone that loved the product and genuinely recommended it. As to breaking the traditional dealership strategy, I think Tesla has been trying to doing it. The stores they have in malls definitely break the traditional model already, but they haven't hired people that know anything about owning one. Its hard to for them because they don't have cars that are affordable. BMW can do it.
Appreciate 0
      02-20-2014, 09:57 AM   #62
DF
Lieutenant
5
Rep
529
Posts

 
Drives: E93
Join Date: Sep 2013
Location: Sherman Oaks

iTrader: (0)

When I bought my E93 the sales guy eventually said "you know more about this car than I do so Ill wait for you to ask any questions"
Appreciate 0
      02-20-2014, 11:10 AM   #63
thekidatthebar
Enlisted Member
0
Rep
34
Posts

 
Drives: 330i
Join Date: Sep 2013
Location: Boston

iTrader: (0)

Garage List
2006 BMW 330i  [0.00]
Im a sales manager at a dealership that has been using this approach for the past 2 years. After working out a few kinks it has been working out great. We use "product specialists" whom are paid salary and incentivised based on overall customer experience. Their job is to take test drives and deliver sold cars. Once the customer is ready to take the next step and discuss payments,financing, warrenties etc, a hybrid of a sales manager and finance manager comes out and closes the deal (attempts to at least). Our customers have found that this approaoch is a lot more comfortable for them because they can use there time to be educated rather than pushed into a car that may not fit there needs. People find value in this apporach, especially in our demographic.
We think that this is the way car buying should be, because buying a new car is suppose to be fun. Thats something we can all agree on, right?
Appreciate 0
      02-20-2014, 11:19 AM   #64
eric@h
eric@h's Avatar
United_States
15
Rep
874
Posts

 
Drives: 01 M Coupe, 08 135i, '12 328i
Join Date: Jul 2007
Location: Philadelphia

iTrader: (0)

Quote:
Originally Posted by DF View Post
When I bought my E93 the sales guy eventually said "you know more about this car than I do so Ill wait for you to ask any questions"
I actually think that's good. Honesty is better than BS.
Appreciate 0
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 04:39 AM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST