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      03-25-2013, 10:03 AM   #1
markham335i
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bmw and persuasion

hello gentlemen,

Currently working on a project for my psy class and I have to find at least 6 pieces of evidence of the persuasive strategies used for one specific product, issue, service or cause. I chose bmw and now I have to find 6 advertisments that show the persuasive strategies Reciprocity, Commitment and Consistency,Social Proof,Authority,Liking and lastly scarcity.

Does anyone know some good ads/commercials from bmw that would fit into any of these categories?


and a thank you:
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      03-25-2013, 01:35 PM   #2
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      03-25-2013, 09:20 PM   #3
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      03-26-2013, 06:24 PM   #4
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all done thx!
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      03-26-2013, 09:22 PM   #5
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spicv- that wasnt the actual add that played out that war. They didnt add the blimp or "your pawn is no match for our king" those were user submissions.

BMW and audi have had some pretty good battles. Check out the China wall add as well as the car of the world.
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      03-26-2013, 10:58 PM   #6
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