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      02-17-2006, 06:49 AM   #1
firewired
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Think BMW will drop included maintenance?

First Mercedes got rid of their included maintenance plan, now Audi who was the first to have it, and has had it for like a million years is dropping it, can BMW be next?

http://www.autonews.com/apps/pbcs.dl...2/SUB/60212018

My thinking is that BMW's main competitors no longer have it so BMW who has only recently come to the included maintenance game might not feel they have to keep it. I also thought that it might be increasingly expensive as the euro continues to be strong against the dollar. What do you all think?
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      02-17-2006, 07:32 AM   #2
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I think you bring a very good point, if it is no longer needed as a determing factor could be easy to slowly move away from. On the other hand it could be worth keeping to draw audi and other current owners. I guess only time will tell.
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      02-17-2006, 07:43 AM   #3
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BMW cars have the rep. as a high maintenance vehicles in the U S. The so-called free manitenance is largely intended to dispel that myth. Personally, my experience hs been that BMWs are less expensive than many in the overall, provided one services them regularly and properly including the prescribed inspections.
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      02-17-2006, 08:22 AM   #4
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I think if they kept this program it would be a big advantage over the competitors.
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      02-17-2006, 08:36 AM   #5
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.

THEY ARE KEEPING IT!

Alan Harris, BMW vice president for after sales, confirmed that for the AutoWeek.


Quote:
Originally Posted by AutoWeek

BMW has no plans to follow its competitors by trimming freebies or dropping its program. "In fact, quite the reverse has happened," says Harris.

Because of the program's success in the United States, BMW is also offering a free maintenance plan in Germany.

Bragging rights are a factor, too. "As our competitors drop it, the program becomes more of a unique selling proposition for us," says Harris.
More here:

http://www.autoweek.com/apps/pbcs.dl...024/LATESTNEWS

Last edited by EnI; 02-17-2006 at 09:23 AM.
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      02-17-2006, 08:50 AM   #6
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Something funny... My father is looking into getting his next Lincoln Townecar (I keep telling him get a 530, but he would not do it!!). Anyway they are now including a 1 year free maintance plan. So as some are dropping the coverage, others are at least testing the waters off adding it...
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      02-17-2006, 09:00 AM   #7
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IMO, BMW will keep their free scheduled maintenance because it has a positive impact on residual values. People will want to buy used BMW's because they know the car has been serviced.
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      02-17-2006, 09:36 AM   #8
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Quote:
Originally Posted by Socom
IMO, BMW will keep their free scheduled maintenance because it has a positive impact on residual values. People will want to buy used BMW's because they know the car has been serviced.
I am not 100% convinced that the "free" maintenance program will have a positive impact on residual values. I think it remains to be seen how the used market will react to cars that have 'likely' only received minimal maintenance. Off lease cars have not typically been particularly popular with motorheads.
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      02-17-2006, 09:42 AM   #9
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Just ask the consumers or ask yourself? Did the maintenance program have any bearing at all on you buying a BMW?

For me - it did. The 4yr/50k was one of the deciding factors for me. I may have bought the car anyway - but the maintenance plan definitely sealed the deal.
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      02-17-2006, 09:46 AM   #10
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look at this thread, it discusses the same issue.

in short though, other car makers are dropping it (MB, volvo, etc) so the general fear is that BMW will follow after them...
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      02-17-2006, 09:53 AM   #11
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The free maintenance is one of the main reasons why I deceided to get a BMW. When I was shopping around, I heard Audi was dropping theirs.I am, or should I say, was a devout Audi guy. Oh well time for a change
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      02-17-2006, 10:09 AM   #12
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It's interesting. Here in South Africa, there is a mentalitly that you can't own an expensive car without a maintenece plan. Instead of MB dropping their plan here - they've actually made it better (slightly).

BMW is "famous" for the Motorplan here, which covers everything except tires, for 5yrs or 100 000km's and is extendable to 7yrs 200 000km's.

If BMW/Merc/Audi dropped maintenece here - sales would litterally fall 60%. They build the price of it into the car anyways... and make a profit on it.
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      02-17-2006, 10:13 AM   #13
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The "free" maintenance program does, I am sure, offer peace of mind to many new car purchasers though it also may raise questions for used car purchasers. I am old fashioned and still believe in more frequent service. Of course, I tend to keep cars far beyond 50,000 miles.
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      02-17-2006, 10:26 AM   #14
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I also read where BMW felt that not only did it help keep residual values high on leased cars but also keeps a relationship between the consumer and the dealership. I don't know how much of that is really true. I do know that many people who lease a BMW do so because of the maintenance program...they pay the lease payment every month and that is all. It's a known expense. I also know several people persaonally who have switched from MB to BMW because of MB dropping their plan.
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      02-17-2006, 11:39 AM   #15
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The maintenence doesn't really cost them *that* much money. Three oil changes? Doubt the percentage of people taking advantage of the brake pads is very high; me, I get new wipers every couple of months, but what's the true cost of that? I would think warranty repairs account for a lot more costs than the free maintenece.

I'd still buy one without it, because I change my oil every 5k anyway. It's like buy 2 get one free for me ... nice, but not that big of a deal. Now, if I get a completely free brake job or clutch out of it, I'm going to be on the bandwagon bigtime.
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      02-17-2006, 01:22 PM   #16
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Quote:
Originally Posted by obLu
The maintenence doesn't really cost them *that* much money. Three oil changes? Doubt the percentage of people taking advantage of the brake pads is very high; me, I get new wipers every couple of months, but what's the true cost of that? I would think warranty repairs account for a lot more costs than the free maintenece.

I'd still buy one without it, because I change my oil every 5k anyway. It's like buy 2 get one free for me ... nice, but not that big of a deal. Now, if I get a completely free brake job or clutch out of it, I'm going to be on the bandwagon bigtime.
Free maintenance may get new customers in the door, but unless BMW does something to improve service, these same people will leave via the back door.
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      02-17-2006, 01:24 PM   #17
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bmw rules.
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      02-17-2006, 03:00 PM   #18
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Quote:
Originally Posted by gdnyc
The free maintenance is one of the main reasons why I deceided to get a BMW.
Here, too... although I'm not as far as you on the purchase decision. I'm still at the point where I have a few cars on my "next car" list, but the 330i is the leading candidate. If BMW drops its maintenance program, that could play into my decision. I know it's a small thing, but it gives me some peace of mind for a car that has a reputation -- deserved or not -- for expensive upkeep.
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