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BMW 3-Series (E90 E92) Forum > BMW E90/E92/E93 3-series General Forums > General E90 Sedan / E91 Wagon / E92 Coupe / E93 Cabrio > BMW 3 Series Wins Polk Automotive Loyalty Awards



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      01-13-2010, 05:16 PM   #1
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BMW 3 Series Wins Polk Automotive Loyalty Awards

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The BMW Series was a winner in the R. L. Polk & Co.s Automotive Loyalty Awards for the 2009 model year. The 3 Series took top honors in the Luxury Car category. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and is so pleased with their vehicle that they purchase or lease another new vehicle of the same model or make.

We are very pleased to receive this recognition, said Jack Pitney, Vice President Marketing, BMW of North America. BMW owners are very enthusiastic and we have no more enthusiastic owners than those driving a 3 Series, so keeping them in the family means a great deal to us.

"Winning the Polk Automotive Loyalty Award proves BMWs commitment to loyalty and understanding customer needs at the highest level," said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. We congratulate BMW on winning the Loyalty Award in the Luxury Car segment.

Now in its fifth generation, the 2010 BMW 3 Series offers a full range of models which include Sedans, Sports Wagons, Coupes and Convertibles. Most are available with a choice of rear-wheel drive or BMWs xDrive all-wheel drive. There are three different engines available, including BMWs Advanced Diesel in the 335d Sedan which achieves 36 mpg on the highway.
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      01-13-2010, 07:33 PM   #2
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wooooo hoooo!!
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      01-14-2010, 05:05 PM   #3
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And I think BMW knows that ^


Why must you abuse us BMW NA!??!
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      01-14-2010, 05:41 PM   #4
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Because they know they can. Now hurry up and go make 'em a sammich.
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      01-14-2010, 06:24 PM   #5
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in case anyone else wants to see the rest of the list:

R. L. Polk releases 14th Annual Automotive Loyalty Awards
<Automotive.com, 1/14/10>

Award Category
Winners
Overall Loyalty to Manufacturer:Toyota
Overall Loyalty to Make:Honda**
Most ImprovedLoyalty to Make*:Audi
Hispanic Market Loyalty to Make*:Honda
AsianMarket Loyalty to Make*:Toyota
African American Market Loyalty to Make*:Honda
Compact Car:MINI Cooper
Mid/Full-Size Car*:Toyota Prius
Luxury Car*:BMW 3 Series
Sports Car:Ford Mustang**
Luxury Sports Car:Porsche 911
Minivan:Chrysler Town & Country**
Mid/Full-Size Pickup*:Ford F-Series
Compact SUV:Subaru Forester**
Mid/Full-Size SUV*:Lexus RX**
Luxury SUV:Land Rover Range Rover**
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      01-14-2010, 06:50 PM   #6
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Well, this isn't correct, is it? Even for the NA market:

"There are three different engines available, including BMWs Advanced Diesel in the 335d Sedan which achieves 36 mpg on the highway."

By my count, there are four engines available for the 3-Series in NA. Unless they purposefully cleave off the M3 as another car category altogether.
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      01-14-2010, 07:22 PM   #7
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Originally Posted by TheBry View Post
By my count, there are four engines available for the 3-Series in NA. Unless they purposefully cleave off the M3 as another car category altogether.
They do. On their website the M3 is not under 3, it is under M.
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      01-14-2010, 10:06 PM   #8
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      01-14-2010, 10:09 PM   #9
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i cant say im surprised!
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      01-14-2010, 10:18 PM   #10
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Not too surprised. I mean, how many car manufacturers out there can have owners say...."I'm going to buy another or my first 335 DESPITE KNOWN mechanical issues that can literally leave you stranded."
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      01-14-2010, 10:20 PM   #11
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If BMW is so happy with us, give us a smaller 3, cheaper price, NA power for M cars, and better reliability!!! Oh, and better service would be nice. BMW Customer Service = Garbage.
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      01-14-2010, 10:48 PM   #12
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If BMW is so happy with us, give us a smaller 3, cheaper price, NA power for M cars, and better reliability!!! Oh, and better service would be nice. BMW Customer Service = Garbage.
It's the other way around. It's not saying BMW is happy with us, but that owners are happy with BMW. Not surprised they are getting this accolade. BMW owner for life
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      01-14-2010, 10:50 PM   #13
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No surprise to me.
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      01-14-2010, 11:00 PM   #14
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I've had 4 bmws over the last 3 years.... I don't see my self changing it up either... Mayb a p-car to park next to a BMW but non the less a BMW I shall buy
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      01-14-2010, 11:12 PM   #15
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      01-15-2010, 02:37 AM   #16
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Im on my second BMW and I will be a BMW owner for life.
BMW NA. GIVE ME A 335i M-SPORT WAGEN!!
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      01-15-2010, 05:43 AM   #17
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God that's scary because I often times find myself feeling guilty when I think about changing the 3 out for a C63 or CTS-V...

I love you E92?
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