[Jason]

BMW Premiers "The Ultimate BMW Experience"

May 7, 2010

Spartanburg, S.C. – May 7, 2010… BMW, a longtime fixture in the Upstate of South Carolina, recently launched “The BMW Experience”. In leveraging BMW’s multiple assets in Spartanburg County, BMW hopes to create a fresh appreciation for the brand by giving individuals and groups more options to come experience The Ultimate Driving Machine firsthand.

Combining BMW’s resources along Highway 101 in Spartanburg, SC: The BMW Performance Center, The BMW Zentrum, as well as, BMW’s Manufacturing Plant, “The Ultimate BMW Experience” extends the ability to offer a more customizable, personal approach to all visitors and will become a destination for many enthusiasts and will give BMW a forum to tell BMW’s story in the US.

Outside of Germany, The Ultimate BMW Experience is a unique opportunity that does not exist anywhere else. In this one location, a visitor can experience the heritage, the performance, and the awe-inspiring engineering that BMW is known for worldwide.

“From extraordinary driving programs to guided tours into previously restricted areas of the plant all planned by a personal concierge, The Ultimate BMW Experience transcends a traditional interaction by engaging visitors and revealing the sheer driving pleasure of a BMW,” said Bobby Hitt, Department Manager, Corporate Affairs at BMW Manufacturing.

Initially, the program will be offered for $99 on Monday, Wednesday and Friday with limited spaces for a visit to the Zentrum museum, an exclusive guided plant tour followed by a 2-hour driving program. In fairly short order, BMW plans to expand the experience to offer custom driving excursions, rare vehicle demonstrations and unique culinary events as well as many other spectacular opportunities.

For more information on The BMW Experience or to schedule your own experience, call 1-877-9BMW-EXP (1-877-926-9397) or visit www.bmwusfactory.com.

[03BeastCharmer]

So are they now charging for what you used to get for free with a PC delivery? Or is the fee for those not picking up a car, but who want to drive a car as well as tour the plant/museum?

[KL2DC]

I believe this is outside of BMW Performance Center Delivery. They're offering up the place to be an entertainment/family/gearhead destination just like the Welt. A great way to build up the brand.

[scott@bmwhn]

man if this is open to the public for $99 im in (even if thats the basic tour package). I wonder how much the driving experience will cost.

[Vintage]

the better question is - do you get the 7% discount that is given when taking Welt delivery? i am pretty sure i already know the answer to this one

[KL2DC]

Originally Posted by VintageBMW

the better question is - do you get the 7% discount that is given when taking Welt delivery? i am pretty sure i already know the answer to this one

No further discount on PCD cars (outside price agreed upong between yr BMW center and you). Your destination charge covers your PCD experience (hotel, dinner, lunch, driving course) etc.

Remember you can combine European Delivery @ the Welt and PCD at Spartanburg for the ultimate new BMW experience.

[RickyRaz]

Wait does that $99 include a driving course or is it just for the tour? I'm dying to drive an M5!!!

[bavarian19]

Originally Posted by RickyRaz

Wait does that $99 include a driving course or is it just for the tour? I'm dying to drive an M5!!!

+1!


I am going to SC in the end of June, and would totally swing by if it is $99.