E90Post
 


TNT Racewerks
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW To Be NBC's Exclusive Foreign Auto Advertiser for London 2012 Olympics



Reply
 
Thread Tools Search this Thread
      01-13-2011, 07:21 PM   #1
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,390
iTrader: (0)

BIMMERPOST NEWS
BMW Group Announces Partnership with NBC Universal to Become the Exclusive Foreign Brand Automotive Advertiser for NBC’s Coverage of the London 2012 Olympic Games
8
COMMENTS
Name:  bmw.jpg
Views: 1849
Size:  98.8 KB



13.01.2011
Press Release


Woodcliff Lake, NJ – January 13, 2011… BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.

The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW announced last July a six-year, multi-million dollar partnership with the United States Olympic Committee (USOC) and the National Governing Bodies of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. Under that agreement, BMW will provide the USOC and the four individual sports with financial support, fundraising opportunities and access to BMW Group’s technical expertise to help the U.S. Olympic and Paralympic Teams improve their training and performance. BMW Group was also a sponsor of the Atlanta Olympic Games and the U.S. Olympic Team in 1996.

“The Olympic Games represent the highest level of athletic competition and showcase the world’s best athletes at their peak performance,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “As a company focused on the development of high performance vehicles and one that has a long history of dedication to competitive sport, we are proud to strengthen our connection to the London 2012 Olympic Games, the Olympic Movement and Team USA.”

Through its partnership with NBC Universal, the BMW brand will be positioned in front of millions of Olympic viewers across the NBC Universal family of networks and all day parts, and have a presence during popular U.S. Olympic Team Trials leading up to the Games, including swimming and track and field. Additionally, the top 11 local BMW markets in the U.S. will receive additional messaging from BMW, with the agreement providing extended reach in the spot market.

BMW Group advertising during the NBC Universal coverage of the London 2012 Olympic Games will begin airing during the Opening Ceremony of the Games on July 27, 2012. The opportunity was developed with UM, BMW’s media agency of record.

Jason is offline   United_States
0
Reply With Quote
      01-13-2011, 10:15 PM   #2
uhn2000
Big K...
 
uhn2000's Avatar
 
Drives: R8GT,F10M5,CayenneS
Join Date: Jan 2008
Location: Toronto, Ontario

Posts: 1,606
iTrader: (0)

Big money!
__________________
R8GT Spyder (128/333) / M6 '14 / Cayenne S '12 (Baby mobile )
uhn2000 is offline   Canada
0
Reply With Quote
      01-13-2011, 10:35 PM   #3
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,390
iTrader: (0)

Quote:
Originally Posted by uhn2000 View Post
Big money!
And big US exposure in return!
__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel

Jason is offline   United_States
0
Reply With Quote
      01-13-2011, 11:34 PM   #4
Diver
Colonel
 
Diver's Avatar
 
Drives: Black '12 135i DCT PPK Msport
Join Date: Nov 2010
Location: Texas

Posts: 2,352
iTrader: (0)

I wonder how much this will add to the price of my next Beemer?
__________________
Diver is offline   United_States
0
Reply With Quote
      01-13-2011, 11:49 PM   #5
GOLFFRR
 
GOLFFRR's Avatar
 
Drives: Golf Cart
Join Date: Mar 2009
Location: Solvang, CA/Camarillo, CA

Posts: 15,138
iTrader: (4)

thats pretty cool, i think thats a good move by BMW.
__________________

BEFORE YOU BUY YOUR NEXT BMW, EMAIL US FIRST WE CAN HOOK YOU UP!
Need a quote or assistance? GO HERE-->http://www.bimmerdavid.com/#!blank/c1r1e
Davids current ED Special M235/228--> http://www.2addicts.com/forums/showthread.php?t=1013211
GOLFFRR is offline  
0
Reply With Quote
      01-14-2011, 12:51 AM   #6
WyattHerb
Private First Class
 
Drives: 2008 BMW 135i
Join Date: Apr 2008
Location: Seattle, WA

Posts: 120
iTrader: (0)

Quote:
Originally Posted by Diver View Post
I wonder how much this will add to the price of my next Beemer?
Apparently about 3 grand.
__________________
2008 Jet Black 135i Coupe
WyattHerb is offline  
0
Reply With Quote
      01-14-2011, 10:24 PM   #7
IamSMC
Enlisted Member
 
Drives: e66
Join Date: Jan 2011
Location: NYC

Posts: 34
iTrader: (0)

Quote:
Originally Posted by WyattHerb View Post
Apparently about 3 grand.
With or without tickets to the swan dive competition...
__________________
2008 BMW 328i Vert/2006 BMW M5/2006 BMW 750Li
2007 MC S Vert Sidewalk Package
1996 Porsche 993tt
2005 Ducati Monster S2R/2009 Aprilia Sportcity One
IamSMC is offline  
0
Reply With Quote
      06-17-2011, 03:52 PM   #8
BMWinNorthdakota
Banned
 
Drives: 2007 bmw 335i e90
Join Date: Jun 2009
Location: Fargo ND

Posts: 1,109
iTrader: (0)

Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?
BMWinNorthdakota is offline  
0
Reply With Quote
      06-21-2011, 03:14 PM   #9
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,390
iTrader: (0)

Quote:
Originally Posted by BMWinNorthdakota View Post
Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?
Here you go:

__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel

Jason is offline   United_States
0
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:34 AM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST