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      01-04-2011, 09:55 AM   #1
Lotus7
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Joy is Innovation.

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Last edited by Lotus7; 02-05-2012 at 08:23 PM.
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      01-09-2011, 11:46 PM   #2
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"Joy" has always been BMW's slogan as well as "The Ultimate Driving Machine"
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      01-17-2011, 02:16 AM   #3
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I prefer "The ultimate driving machine". I do feel Joy everytime I step into my BMW though.
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      01-17-2011, 01:34 PM   #4
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Isn't BMW's German slogan "freude am fahren?" Meaning something like "joy in driving." I like the "ultimate driving machine" line, too, but it's not like the "joy" tag is entirely new either.
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