|
|
|
|
|
|
BMW Garage | BMW Meets | Register | Today's Posts | Search |
|
BMW 3-Series (E90 E92) Forum
>
BMW Surveys vs. Lexus Surveys
|
|
05-23-2008, 07:25 PM | #1 |
Captain
50
Rep 879
Posts |
BMW Surveys vs. Lexus Surveys
I find it funny that Lexus would include a $1 dollar bill in their satisfaction surveys that they send to your house. My parents leased a new GX470, and for the past 3-4 months, they are too lazy to fill out the survey so every two weeks Lexus sends $1 each time with a new survey, hoping my parents send the survey back. So far my parents collected $6.. I wonder how much longer they will keep sending $ before they give up.
Granted, the Lexus survey is like 10 times longer than BMWs, and require more thought and writing... But I think BMW should follow suit. |
05-23-2008, 07:50 PM | #2 |
chris
278
Rep 12,144
Posts |
who sends cash through the mail?
__________________
Current: 2013 F10 M5 & 2016 Mini JCW 2013 GLK350 (gone), 997.1 GT3RS (gone), 2009 WRX STI (gone), e92 M3 (gone) |
Appreciate
0
|
05-24-2008, 01:07 AM | #3 |
Lieutenant
8
Rep 586
Posts |
It's probably not Lexus, but the marketing research company that processes the survey. I too have recieved a dollar bill in many previous car surveys and have never bought a Lexus. I would guess the research companies do it because they have found that people are more likely to actually fill out the survey if they get a dollar instead of just tossing it in the garbage.
|
Appreciate
0
|
05-24-2008, 01:10 AM | #4 |
Major
30
Rep 1,118
Posts
Drives: 2009 E89 Z4
Join Date: Dec 2006
Location: NJ
|
Lexus gave me $100 for going to test drive any of their cars. Anyone else get that in the mail? I ended up going to the dealership and they just gave me their dealership code and told me to leave. How wonderful. Whatever, I'll take the $100
__________________
Z4 sdrive30i | Deep Sea Blue | Ivory White Nappa Extended Leather | ZSP |
Appreciate
0
|
Bookmarks |
|
|