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BMW 3-Series (E90 E92) Forum
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08-14-2012, 08:02 PM | #24 | |
Colonel
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Drives: Jaguar XE P250 HSE
Join Date: Jan 2008
Location: Glasgow
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Quote:
Yes, there would be no point in buying an SE if you wanted the bits that the m-sport has so I quite agree with you but as to why Ford or anyone else doesn't make their cars nicer, it reduces the opportunity to make extra money by charging more for stuff that doesn't cost them anymore. If they equipped their cars with kit which was deemed more attractive to most people then the profit from further options becomes harder to make as the options have to be ever better - and more costly to provide. It reminds me of a cartoon I saw once where Eddison was in his factory storeroom and a new recruit was boggling at racks of super modern HiFi systems and Eddison is pointing to steam gramophones and crystal sets and saying, "I know, but first we have to shift this lot". |
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