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BMW 3-Series (E90 E92) Forum
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Dinan 335i software release announced! Official Details inside...
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12-06-2007, 12:33 PM | #23 |
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I do not think the price will be any higher than PROcede. DINAN knows people who will get this package want power. That would be a marketing mistake given the fact that the PROcede provides more power. The cost + warranty benefits need to outweight the power advantage of PROcede for customers to choose DINAN ECU tune over alternatives.
However, it definately is a possibility for an "overpriced" product given DINAN's reputation... |
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12-06-2007, 12:36 PM | #24 | |
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12-06-2007, 12:37 PM | #25 |
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12-06-2007, 12:46 PM | #26 | |
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DINAN has to adapt the market in order to stay alive. DINAN was able to keep high prices previously because there weren't as many tuners focusing on BMW. Look at all the companies and tuners out there as a direct result of the E9X 335. DINAN has to do something different to gain market share back. In my opinion, if DINAN continues down their current path, they can expect market share to continue to decrease until it disappears. Furthermore, why would BMW want to continue servicing DINAN parts when DINAN mods are becoming less and less used? Just some of my opinions, but as always I could be wrong :P |
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12-06-2007, 12:51 PM | #27 | |
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In today's market, it's either lead, follow, or get out of the way. Dinan used to lead, and now they follow. What's next for Dinan is if they refuse to adapt to today's new market, they'll just be forced to "get out of the way."
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12-06-2007, 12:52 PM | #28 | |
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12-06-2007, 12:53 PM | #29 | |
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Dinan has never catered to the lower cost forum crowd, they go after the premium market. For better or worse, what they are doing now is no different than what they've always done. If they offer this reflash at say $1499 with a warranty, they are going to be the new gold standard for 335i tuning. Especially if they know what they are doing with the tune. Sure all of us on the forum will gripe and complain (and hopefully all buy JB2s instead), but at that price with decent performance gains they will outsell all of us piggyback tuners combined. |
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12-06-2007, 12:54 PM | #30 | |
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12-06-2007, 12:56 PM | #31 | ||
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Last thought... I promise lol! I'm not saying DINAN is going to change all its prices. However, for the 335 specifically, there are options out there for less, and the 335 is a car that appeals to more than the affluent. Many young professionals are getting this car. Owning the car is within their means, but that might not leave much left over for outrageously priced after market parts. BTW if I'm wrong, which I very much could be, I give you permission to flame me :P |
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12-06-2007, 12:58 PM | #32 |
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FWIW I don't think they give a rats ass how the procede, JB2, TT, etc are priced. I think it will have more to do with what the high end market is willing to pay for ~40rwhp and a warranty. I think its around $1500-$2000...
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12-06-2007, 01:02 PM | #33 |
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True statement. The aren't pricing it based on competition because they offer something that no one else can....Warranty. Because of this they can use a "skimming" technique in which they start off at a high price to recover R&D costs and the possible costs of warranty issues. Then, in a year or two they lower the price to increase demand and make their product last longer....
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12-06-2007, 01:02 PM | #34 | |
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That being said, I'm glad to stick with my JB2(R), 40 dollar K&N, and cheap exhaust mod. But there is a large market for "overpriced" Dinan products and if the flash came in at 1500.00 with a good tune, even a cheap guy like me would be tempted. Of course I'd also be looking at adding Terry's pill on top of it if I could get away with it |
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12-06-2007, 01:04 PM | #35 |
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12-06-2007, 01:09 PM | #37 |
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ok, all you experts... explain to me why you could not run this mild flash with say the Turbo Tuner. If the PSI for this flash is around 11 and the TT fools the ECU in thinking it's only 8, then your real PSI is 14. Wouldn't the new flashed ECU be able to adjust to the 14 PSI now being produced?
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12-06-2007, 01:09 PM | #38 | |
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I love the PROcede and for $1500 it's the most powerful option out there, and allows for personal customization based on individual needs/use. But, forums crowds are the extreme enthusiasts. We make up probably 2% of 335i owners (at most). There will be a TON of 335i owners who want MORE power, but also don't want to have to worry about removing anything for warranty coverage. They won't give a rats arse about customization of power levels. They simply WANT more power. Based on Dinan's hp/torqe claims, they are equal to the PROcede v1.47 in power (actually a tiny bit more if those power claims are on 91 Octane fuel). To get that level of performance (+45-50 rwhp), plus maintain all factory warranties for $2000 would be a no brainer for A LOT of people |
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12-06-2007, 01:11 PM | #39 |
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Quick question, does anyone know how DINANs policy works for Extended Warranty?
I purchased the extended warranty and was wondering if it would still be covered by DINAN with their re-flash. I read their warranty section.... looks like its only for the new car limited warranty... |
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12-06-2007, 01:12 PM | #40 |
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12-06-2007, 01:13 PM | #41 |
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I think most of you are missing the point on this... DINAN caters to people who have money, who want to drop their car off at the dealer pick it up later that day and want it to be faster, not the FASTEST, keep their warranty and forget about it.
Driver72 said it best, for $1500-2000 for most people, it's a done deal - myself included. My car is my daily driver and i'm 5min from a Dinan certified dealer.
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12-06-2007, 01:15 PM | #42 | |
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12-06-2007, 01:16 PM | #43 |
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12-06-2007, 01:24 PM | #44 | |
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