BMW and Brilliance to Develop a Co-Brand in China to be named "Zhi Nuo"?

Mark · 03-09-2013, 02:02 PM

BIMMERPOST NEWS

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According to the China Car TImes, "Zhi Nuo" translates into "The Promise", which will be the name of a new joint venture between BMW and China's Brilliance car company.

They expect the new Zhi Nuo cars to be based on existing BMW platforms, namely the E90 3-Series. Chinese media are basing their reports on registration data about a new brand which was established jointly composited with simultaneously floating rumors about an E90 3-series and X1 platformed car to be used by a new joint brand. No official announcement has been made as of yet, but all eyes are on the upcoming Shanghai autoshow for more details.

BMW has apparently already revealed the plans for its sub brand to dealers in China in order to gain feedback on the idea and with a hint that they would try to sell the cars through an independent sales network.

Source: China Car Times

JeffNasty · 03-09-2013, 05:06 PM

Would this by any chance inflate or deflate the 'Original' BMWs value?

Not the best in the economic category.

bmw_luv · 03-09-2013, 05:54 PM

Horrible idea.

Low Gravity · 03-09-2013, 06:06 PM

Yeah, mate brilliant German engineering with exceptional Chinese quality

I mean shitty quality, this idea sucks.

b33g33 · 03-09-2013, 06:07 PM

Awesome.

In 5 years they will export these all over the world and take away BMW's market share.

Brilliant idea by the bean counters.

shivaswrath · 03-09-2013, 06:09 PM

Fail

DUI Elite · 03-09-2013, 06:19 PM

As long as chinese quality control remains....garbage.... bmw's will hold value as being "authentic"

WhoU4 · 03-09-2013, 06:39 PM

This is Just a Bad, Bad Idea...

Who? · 03-09-2013, 06:48 PM

eww..

bimmerjph · 03-09-2013, 07:10 PM

This would be a horrible idea.

ATSR · 03-09-2013, 07:17 PM

It's really sad to see what BMW has become just in the name of profit.

You can make a profit by staying true to your values or you can make a profit by selling out. It's clear which one BMW has chosen.

Don't be surprised that the next step would be to have chinese manufactured components (by "The Promise") make their way throughout the BMW family.

berdener · 03-09-2013, 07:25 PM

Epic Fail.

ORIGIN M. · 03-09-2013, 07:46 PM

Considering Brilliance copies BMW now, I cannot blame them for wanting to get in bed with them.

I'm sure BMW has some benifit otherwise they'd not be involved in such a venture.

shanecarmaster1 · 03-09-2013, 08:00 PM

This pretty much seals the deal on a new Mercedes once I'm ready to get rid of my BMWs. Mercedes has been doing some pretty good things: improving their quality, stayed authentic, and making great looking cars. They have also almost perfected the comfort and sport balance that BMW once had. Not perfect yet, but definitely more satisfying than a BMW is now. Who wouldn't want a new C350 coupe? Or a CL550 Sport?

wdeerfield · 03-09-2013, 08:19 PM

is it april 1st already?

javaperson · 03-09-2013, 08:51 PM

Actually a good idea. Get additional revenue for old technology from 2005, and likely reduce the amount Brilliance copies real BMWs.

Uiop · 03-09-2013, 08:52 PM

Quote:

Originally Posted by ATS

It's really sad to see what BMW has become just in the name of profit.

You can make a profit by staying true to your values or you can make a profit by selling out. It's clear which one BMW has chosen.

Don't be surprised that the next step would be to have chinese manufactured components (by "The Promise") make their way throughout the BMW family.

BMW is a company, they want to make money plain and simple. Would you want to run a business and purposefully turn down financial gain?

James T. Kirk · 03-09-2013, 09:06 PM

Strategy is simple = Sell old tooling for E9X Series to China instead of throwing it away.

It's a perfectly corrosive strategy to the BMW brand. Keep up the good work, corporate!

.

yuyue · 03-09-2013, 09:17 PM

a separate brand name would probably leave the name "BMW" along
on the other hand, it makes a lot economical sense since Chinese auto market is becoming THE largest in the world, and most of the purchases would be compact cars or even smaller. Joint venture with a local company would eliminate a lot of political issues, if you know what I mean

Quality would always be "you get what you paid for." It's unfair to ask for higher quality when someone knows that there are higher quality but expensive products, and instead of spending the money, buys somthing off of ebay with a fraction of the cost, and amazingly expecting higher quality... and it just happens that it's made in China.
There are lots of top quality made-in-China products if you're willing to spent the money (hint: iPhone vs other plastic phones)

PUG-N-BEEM GUY · 03-09-2013, 09:22 PM

I don't like the sound of this!

Who? · 03-09-2013, 09:26 PM

look at their website.. bmw logo in the right corner...

should get a merc next time

ozinaldo · 03-09-2013, 09:35 PM

Important. Expected. Natural course of events. I hate it too. Not that it matters but I do.

03-09-2013, 02:02 PM	#1
Mark Administrator 6698 Rep 4,201 Posts Drives: 1M Join Date: Mar 2005 Location: USA iTrader: (1) Garage List 2011 BMW 1 Series M ... [8.34]	BMW and Brilliance to Develop a Co-Brand in China to be named "Zhi Nuo"? BIMMERPOST NEWS BMW and Brilliance to Develop a Co-Brand in China to be named "Zhi Nuo"? 72 COMMENTS Tweet According to the China Car TImes, "Zhi Nuo" translates into "The Promise", which will be the name of a new joint venture between BMW and China's Brilliance car company. They expect the new Zhi Nuo cars to be based on existing BMW platforms, namely the E90 3-Series. Chinese media are basing their reports on registration data about a new brand which was established jointly composited with simultaneously floating rumors about an E90 3-series and X1 platformed car to be used by a new joint brand. No official announcement has been made as of yet, but all eyes are on the upcoming Shanghai autoshow for more details. BMW has apparently already revealed the plans for its sub brand to dealers in China in order to gain feedback on the idea and with a hint that they would try to sell the cars through an independent sales network. Source: China Car Times __________________ BMW 1M. BMW M2. BMW M2.
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03-09-2013, 05:06 PM	#2
JeffNasty WOPWOPWOP 10 Rep 96 Posts Drives: Alpine White : e92 Join Date: Jan 2013 Location: OC / LA iTrader: (0)	Would this by any chance inflate or deflate the 'Original' BMWs value? Not the best in the economic category.
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03-09-2013, 05:54 PM	#3
bmw_luv New Member 3 Rep 17 Posts Drives: 2013 X3 Join Date: Feb 2013 Location: Morton, IL iTrader: (0)	Horrible idea.
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03-09-2013, 06:06 PM	#4
Low Gravity Private 28 Rep 59 Posts Drives: 435i, 135i, s52 325is Join Date: Sep 2012 Location: Denver iTrader: (0)	Yeah, mate brilliant German engineering with exceptional Chinese quality I mean shitty quality, this idea sucks.
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03-09-2013, 06:07 PM	#5
b33g33 Give '///M' Hell! 125 Rep 1,325 Posts Drives: Einser Rex Join Date: Jun 2011 Location: Atlanta, GA iTrader: (0)	Awesome. In 5 years they will export these all over the world and take away BMW's market share. Brilliant idea by the bean counters. __________________ The 1 series M is the most badass, coolest, sickest BMW to debut since the 1988 M3. The E30 M3 finally has a successor. Please welcome the stupidly fast, wickedly tempered, awkwardly named, possibly perfect little son of a benchmark - Automobile Magazine, August 2011
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03-09-2013, 06:09 PM	#6
shivaswrath Brigadier General 649 Rep 4,323 Posts Drives: 2012 335i Join Date: Apr 2008 Location: Lost in NJ iTrader: (3)	Fail __________________ CURRENT: 2017 RS3 (miss you guys) SOLD: 2012 335i Mineral Gray M Performance Exhaust/Brakes/Suspension/LSD\|Bav Stage 1/AMP\|\|ER CP/IC/DP/OC \| Dinan CAI/N55 PWG BIG TURBO\|BMWF30.com
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03-09-2013, 06:19 PM	#7
DUI Elite ///M at Heart 90 Rep 1,954 Posts Drives: 06 SGM E90, 15 BSM E84 Join Date: Jan 2011 Location: Chicago, IL iTrader: (4)	As long as chinese quality control remains....garbage.... bmw's will hold value as being "authentic"
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03-09-2013, 06:39 PM	#8
WhoU4 First Lieutenant 21 Rep 352 Posts Drives: '05 Z4 3.0i Join Date: Jul 2008 Location: Madison, WI iTrader: (0)	This is Just a Bad, Bad Idea... __________________ OEM Strut Brace / UUC SSK / Zeck CDV / Clutch Stop / ZHP Shift Knob / Stubby Ant / Top Covers / Dinan K&N / M Seats / SP / PP
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03-09-2013, 06:48 PM	#9
Who? Colonel 485 Rep 2,197 Posts Drives: F87 LCI Join Date: Nov 2012 Location: Brisbane iTrader: (0)	eww.. __________________ So far: 200cell downpipe, custom exhaust, lifhtweight splitter, m4 comp seats
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03-09-2013, 07:10 PM	#10
bimmerjph Colonel 121 Rep 2,023 Posts Drives: 2005 Z4 3.0 Join Date: Oct 2011 Location: Tennessee iTrader: (0)	This would be a horrible idea.
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03-09-2013, 07:17 PM	#11
ATSR Captain 43 Rep 852 Posts Drives: 1977 Honda Civic Join Date: Mar 2008 Location: Wellington, FL iTrader: (0)	It's really sad to see what BMW has become just in the name of profit. You can make a profit by staying true to your values or you can make a profit by selling out. It's clear which one BMW has chosen. Don't be surprised that the next step would be to have chinese manufactured components (by "The Promise") make their way throughout the BMW family.
	Appreciate 0 Quote

03-09-2013, 07:25 PM	#12
berdener New Member 2 Rep 6 Posts Drives: e90 318d Join Date: Mar 2013 Location: Istanbul iTrader: (1)	Epic Fail.
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03-09-2013, 07:46 PM	#13
ORIGIN M. Banned 3160 Rep 9,134 Posts Drives: ///M Join Date: Oct 2007 Location: Northern Hemisphere iTrader: (0)	Considering Brilliance copies BMW now, I cannot blame them for wanting to get in bed with them. I'm sure BMW has some benifit otherwise they'd not be involved in such a venture.
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03-09-2013, 08:00 PM	#14
shanecarmaster1 Lieutenant 57 Rep 550 Posts Drives: e90 325i, F01 750Li, e38 740i Join Date: Aug 2009 Location: New Jersey iTrader: (0)	This pretty much seals the deal on a new Mercedes once I'm ready to get rid of my BMWs. Mercedes has been doing some pretty good things: improving their quality, stayed authentic, and making great looking cars. They have also almost perfected the comfort and sport balance that BMW once had. Not perfect yet, but definitely more satisfying than a BMW is now. Who wouldn't want a new C350 coupe? Or a CL550 Sport? __________________ A BMW can be described in one simple, yet true statement, "From the outside you don't understand, from the inside you can't explain." How true is THAT?!
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03-09-2013, 08:19 PM	#15
wdeerfield A family of bimmers 2745 Rep 7,741 Posts Drives: '18 G01 X3M40i Join Date: Jan 2012 Location: Clifton Park, NY iTrader: (0)	is it april 1st already? __________________ 2018 PB/Black G01 X3M40i \| 699M \| ZDA \| ZPP \| ZPX \| Maxton front lip \| X3M vents \| 15mm Spacers \| Diamond G20 style grills
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03-09-2013, 08:51 PM	#16
javaperson Private First Class 6 Rep 123 Posts Drives: 2021 G05 X5 Join Date: May 2010 Location: Norcal iTrader: (1)	Actually a good idea. Get additional revenue for old technology from 2005, and likely reduce the amount Brilliance copies real BMWs.
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03-09-2013, 09:06 PM	#18
James T. Kirk Captain of the Enterprise 101 Rep 1,424 Posts Drives: 2011 1 Series M Coupe Join Date: Nov 2010 Location: Alpha Quadrant, Sector 001 iTrader: (0)	Strategy is simple = Sell old tooling for E9X Series to China instead of throwing it away. It's a perfectly corrosive strategy to the BMW brand. Keep up the good work, corporate! . __________________ 2011 1 Series M Coupe VO M3 vs 1M Comparo Review 2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold) 2005 M3 Convertible (sold) * 2003 325i Sedan (sold)
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03-09-2013, 09:17 PM	#19
yuyue First Lieutenant 23 Rep 335 Posts Drives: 08' 328i E90 MT Join Date: Apr 2008 Location: LA, CA iTrader: (5)	a separate brand name would probably leave the name "BMW" along on the other hand, it makes a lot economical sense since Chinese auto market is becoming THE largest in the world, and most of the purchases would be compact cars or even smaller. Joint venture with a local company would eliminate a lot of political issues, if you know what I mean Quality would always be "you get what you paid for." It's unfair to ask for higher quality when someone knows that there are higher quality but expensive products, and instead of spending the money, buys somthing off of ebay with a fraction of the cost, and amazingly expecting higher quality... and it just happens that it's made in China. There are lots of top quality made-in-China products if you're willing to spent the money (hint: iPhone vs other plastic phones)
	Appreciate 0 Quote

03-09-2013, 09:22 PM	#20
PUG-N-BEEM GUY Private 3 Rep 92 Posts Drives: 2010 BMW 328I sedan Join Date: Dec 2012 Location: bakersfield Ca iTrader: (0)	I don't like the sound of this! __________________ Daily driver: 2010 E90 328. 1988 Peugeot 505 Turbo 5 speed stick.
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03-09-2013, 09:26 PM	#21
Who? Colonel 485 Rep 2,197 Posts Drives: F87 LCI Join Date: Nov 2012 Location: Brisbane iTrader: (0)	look at their website.. bmw logo in the right corner... should get a merc next time __________________ So far: 200cell downpipe, custom exhaust, lifhtweight splitter, m4 comp seats
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03-09-2013, 09:35 PM	#22
ozinaldo Brigadier General 116 Rep 3,070 Posts Drives: 1M Join Date: Jan 2011 Location: Lisbon, Portugal iTrader: (0)	Important. Expected. Natural course of events. I hate it too. Not that it matters but I do. __________________ "The mark of a great car is one whose overall competence exceeds what you should expect from its individual components and the 1M does just that", Chris Harris. BMW 1M-SOLD-: TECH: Evolve Race+N55mids, Evolve IC, Michelin PSS, ER cp, aFe filter, CDVx, Vorshlag camber plates, BMS OCC EXTERIOR: trunk spoiler, blacklines, black grills, IND goodies INTERIOR: Alcantara steering wheel, steel pedals, custom mats, MPower e-brake.
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