[chaodima]

this is a big news for 335.

[ibd12nv]

I'll have to check this out. If this is available here in Europe I'm all for it.

[SGP335i]

If it sounds too good to be true, it probably is...

[BzzzBom]

I have now heard about this from at least five, unrelated independent sources. My guess is that it has about a 90% chance of happening.

[imolazhp_ci]

it will probably materialize. however, it will end up being something like 35 BHP, and 45 Lb/Ft. for $1595.

[BzzzBom]

$600

[killer_bee]

Hahaha! $500 for 90 HP...
Isn't comfort access like $500?

[dbtheo]

http://www.e90post.com/forums/showth...d=1#post935890

[lyndon_h]

my bet is that this option will cost $3200 or provide 30hp/50lbs for $1000.

[iatacs19]

Just as a reference, in Japan you could buy all the mods to your R34 GT-R from the dealer and finance the mods as well as the car.

I am thinking BMW will be a pioneer like it always has been.

BMW does, others follow.

I can see other car companies being caught off-guard by this and shuffling to copy BMW.

BTW, why do people keep mentioning the M3? Those who can afford an M3 will just buy. It's a whole different ball game, there is no comparison between 335i and M3 besides hp numbers.

[335hopefull]

Scion (Toyota) already sells stuff already even performance parts. You can even finance it.

[Bubbarossa]

Look at Jeep Wranglers over the past couple years with their introduction of the Rubicon edition. Lockers front and rear, Dana 44s, 4:1 transfer case, 31inch GY Wrangler Muds, rockrails, u can finance a winch also. This vehicle will SPANK a hummer, and finally Jeep/Chrsler/Diamler (whatever they are now) saw that the market was growing for VERY capable off-road jeeps and took advantage of it. To take a stock jeep and add all the items they've added to their Rubicon edition would cost a bunch of money, much more than just buying the vehcile from the dealer. Heck, front and rear Dana 44s could reach $10k alone!!!

I can't understand why BMW didn't do this sooner!!! Why are so many of you skeptical, be optimistic!!!

[zenmaster]

Originally Posted by The Boat

not likely. Why not just pay 1300 for procede and get much higher gains. If bmw is really willing to boost output than proxede probably won't hurt the enginge long term.

Warranty.

[Juggs]

lol

[lyndon_h]

Originally Posted by Bubbarossa

Look at Jeep Wranglers over the past couple years with their introduction of the Rubicon edition. Lockers front and rear, Dana 44s, 4:1 transfer case, 31inch GY Wrangler Muds, rockrails, u can finance a winch also. This vehicle will SPANK a hummer, and finally Jeep/Chrsler/Diamler (whatever they are now) saw that the market was growing for VERY capable off-road jeeps and took advantage of it. To take a stock jeep and add all the items they've added to their Rubicon edition would cost a bunch of money, much more than just buying the vehcile from the dealer. Heck, front and rear Dana 44s could reach $10k alone!!!

I can't understand why BMW didn't do this sooner!!! Why are so many of you skeptical, be optimistic!!!

I'm not skeptical that they will offer in house aftermarket parts. The market has showed that after market items bring in BIG bucks. I am, however doubting that BMW will add 90hp to the 335 for $600, though. If they do offer an ecu upgrade package, it will be less hp and for more money!!! 335s are already putting down 325- 340 hp. I doubt BMW will be selling a 420hp/420hp 3series for $45k. I'd love to be wrong though.

[SinCity89]

Originally Posted by dbtheo

http://www.e90post.com/forums/showth...d=1#post935890

Go check out page 2 of this thread. Guy posted some picks of catalog. You have to have 15/15 vison so see, but you can clearly get an idea where BMW is going. Most of the upgrades are for the E46, but a few goodies for E90 and E92. Just going to be some time before they add the stuff for us.

[bmwzimmer]

E46 330i = 225hp
E46 ZHP 330i = 235hp (slightly below E36 M3's 240hp)
E46 M3 = 333hp


E9X 335i = 300hp
E9X ZHP = 330hp (slightly below E46 M3's 333hp)
E92 M3 = 420hp

MARKETING WILL DICTATE WHAT THE PUBLISHED VALUES WILL BE. BASED ON HISTORY, THIS MAKES SENSE TO ME.....

[ukaussi]

I don't recall reading this earlier but maybe BMW is looking to steal some sales from Mercedes on the AMG badged models.

The AMG models are "softer" performance models and not as "raw" as the M3 is. Having worked in Marketing for an auto manufacturer it wouldn't surprise me to find that their research may indicate they are losing sales in that "soft" performance area to Mercedes and maybe Audi.

So by providing this performance increase they are attacking both segments of that market.

As mentioned many times before in this thread the M3 and a 335 coupe are 2 different beasts and you CANNOT get an M3 with an auto tranny which means a significant loss of sales in the USA.

Finally, I worked for BMW AG at their engineering shop here in Los Angeles before they moved it further north. I was a durability driver, fun but boring sometimes.....anyway.... BMW engineers love their work and are proud of what they can accomplish. They also test various changes/mods THOROUGHLY, I know, I drove many of these modded cars and had to provide feedback. So it does not surprise me that they are offering this upgrade as it gives them control over the changes needed to increase the power. The software mod may increase certain cooling cycles or make changes that account for the temperature increases which result from higher boost levels.

[radgator1]

Originally Posted by ukaussi

I don't recall reading this earlier but maybe BMW is looking to steal some sales from Mercedes on the AMG badged models.

The AMG models are "softer" performance models and not as "raw" as the M3 is. Having worked in Marketing for an auto manufacturer it wouldn't surprise me to find that their research may indicate they are losing sales in that "soft" performance area to Mercedes and maybe Audi.

So by providing this performance increase they are attacking both segments of that market.

As mentioned many times before in this thread the M3 and a 335 coupe are 2 different beasts and you CANNOT get an M3 with an auto tranny which means a significant loss of sales in the USA.

Finally, I worked for BMW AG at their engineering shop here in Los Angeles before they moved it further north. I was a durability driver, fun but boring sometimes.....anyway.... BMW engineers love their work and are proud of what they can accomplish. They also test various changes/mods THOROUGHLY, I know, I drove many of these modded cars and had to provide feedback. So it does not surprise me that they are offering this upgrade as it gives them control over the changes needed to increase the power. The software mod may increase certain cooling cycles or make changes that account for the temperature increases which result from higher boost levels.

But why are so many of you ignoring the fact that the catalogue for the upcoming OEM performance upgrades is available and doesn't include a ECU mod for the 335i? Shiv told you in this thread a few pages back he read it and there is no ECU mod and now a linked thread with actual scans of the items being offered shows again no ECU mod for the 335i.

Maybe they will do it down the line but it looks like there are no current plans. I think it is MUCH more likely that they offer an upgraded perfromance and suspension package on future 335i but will not offer flashes for previous owners. They would rather have you buy a whole new car by knocking yours off the top of the heap with an upgraded version.

[wileecoyote]

I wouldn't be surprised if they bump the power up a bit to stay with the G37 on paper. In reality 335 has just as much if not more, but marketing drives this junk and they won't want to be outdone by the comp. Plus the car has been out for what a year, so I wouldn't think they'll make big changes already. Some extra bits would be nice, but they won't put in a LSD.

BMW are like Porsche, they are very careful to keep one line from cannibalizing another. Porsche engineers have said the Cayman will not get a lsd b/c then it'll be faster than the Carrera around the nurburgring and people won't pony up for the Carrera. And a lot of people are saying here not to compare the M3 and the 335 but I am, and I think it's foolish to think otherwise. I'm sure the M3 will be nice, but I'm not a big fan of V-8s other than flat plane crank Ferrari style ones. 65k is a lot for a 3 series. Call it what you will, but it's still a pumped up 3 series, not a special bespoke model. The M3 is now getting into Carrera territory which I think is dangerous. It'll match it on performance for sure but a lot of people (sadly) buy Ms now for image, and for that price point a Porsche portrays a better image. So for me to still get an I6 motor and speed\power better than an E46 M3, there's pretty much only one option. I'll take a 335 with ecu, exhaust, lsd\gears and suspension work and call it a day. No it won't be the new M3 but it will straddle the middle ground between the current M3 and the new one.

[iatacs19]

Originally Posted by wileecoyote

I wouldn't be surprised if they bump the power up a bit to stay with the G37 on paper. In reality 335 has just as much if not more, but marketing drives this junk and they won't want to be outdone by the comp. Plus the car has been out for what a year, so I wouldn't think they'll make big changes already. Some extra bits would be nice, but they won't put in a LSD.

BMW are like Porsche, they are very careful to keep one line from cannibalizing another. Porsche engineers have said the Cayman will not get a lsd b/c then it'll be faster than the Carrera around the nurburgring and people won't pony up for the Carrera. And a lot of people are saying here not to compare the M3 and the 335 but I am, and I think it's foolish to think otherwise. I'm sure the M3 will be nice, but I'm not a big fan of V-8s other than flat plane crank Ferrari style ones. 65k is a lot for a 3 series. Call it what you will, but it's still a pumped up 3 series, not a special bespoke model. The M3 is now getting into Carrera territory which I think is dangerous. It'll match it on performance for sure but a lot of people (sadly) buy Ms now for image, and for that price point a Porsche portrays a better image. So for me to still get an I6 motor and speed\power better than an E46 M3, there's pretty much only one option. I'll take a 335 with ecu, exhaust, lsd\gears and suspension work and call it a day. No it won't be the new M3 but it will straddle the middle ground between the current M3 and the new one.

Carrera is like $80k, so if the new M3 is ~$65k then it's a great deal plus you get a lightweight v8.

[wileecoyote]

True, base carrera can be had for low 70's, and the M3 is supposed to start in the mid 60s right? Anyways, I'm not saying it's not a good car, I think it'll be awesome and pack a ton of performance for its price and rival pricier cars, just like its predecessors. I'm just think that a lot of people here are saying 335 sales won't take away from M3 sales, and I think it will in aftermarket tuned form. But BMW is loathe to take away sales from its halo car so they won't give the 335 comparable hp. Looking at the E46, there was something like a 70+ hp difference between the M3 and the next closest 3 series.