[sdwilly]

According the the Dinan site it's $1999 plus 6.5 Hours labor for those with the BMW Oil Cooler and $2299 plus 10.5 Hours labor for those without.

Times like this I'm glad I have the stock one and have not intention of upgrading it (Especially since even with hard driving I never get past 240).

[ybbiz34]

Originally Posted by T Bone

Fair enough.... but you do realize that an external oil cooler sells for $200 - $400 for almost any other car? There is a big labor component but Dinan is absolutely gouging suckers for $2000 for an oil cooler!

I don't mind paying for quality but I ain't going be a mark

I didn't realize that oil coolers were usually that cheap. Why is BMW selling their additional oil cooler for even more than the Dinan one? $3,000 is an insane amount!

[T Bone]

Originally Posted by ybbiz34

I didn't realize that oil coolers were usually that cheap. Why is BMW selling their additional oil cooler for even more than the Dinan one? $3,000 is an insane amount!

Who knows but here is a some link to external oil coolers from Jegs...

All under $200 including the Ford Racing cooler

http://www.jegs.com/webapp/wcs/store...10629_-1_10445

[san~man]

Originally Posted by sdwilly

According the the Dinan site it's $1999 plus 6.5 Hours labor for those with the BMW Oil Cooler and $2299 plus 10.5 Hours labor for those without.
.

6.5 hours to replace one cooler and two lines? Fuggin Dinan

[roller84]

With a larger capacity oil cooler, does that mean that more oil is needed when doing an oil change?

[hotrod2448]

Originally Posted by roller84

With a larger capacity oil cooler, does that mean that more oil is needed when doing an oil change?

Yes.

[T Bone]

Originally Posted by roller84

With a larger capacity oil cooler, does that mean that more oil is needed when doing an oil change?

And don't forget to give your dealer an extra $50 because they are working on a "Dinan" car.

[midlife]

Originally Posted by T Bone

And don't forget to give your dealer an extra $50 because they are working on a "Dinan" car.

if i were an aftermarket manufacturer, i would be all over this oil cooler mod like a cheap suit

you guys out there (VIP, RPI, RISS, etc) getting the hint ??

[judec]

Originally Posted by midlife

if i were an aftermarket manufacturer, i would be all over this oil cooler mod like a cheap suit

you guys out there (VIP, RPI, RISS, etc) getting the hint ??

Those guys and also the others not mentioned are getting this hint for 12 months already. Now guess what? We have a big bunch of exhausts available, a smaller bunch of ECU mods, about the same amount of FMICs, etc... and howmuch oil cooler updates? Hmmm...

Now guess why?

Hint: If U have a 10% margin () from a part, U get 160$ from a 1.600$ FMIC, and 30$ from a 300$ oil cooler. And how much OC's do U intend to sell? I guess about the amount of FMICs... no?

[lawdude]

Originally Posted by judec

Those guys and also the others not mentioned are getting this hint for 12 months already. Now guess what? We have a big bunch of exhausts available, a smaller bunch of ECU mods, about the same amount of FMICs, etc... and howmuch oil cooler updates? Hmmm...

Now guess why?

Hint: If U have a 10% margin () from a part, U get 160$ from a 1.600$ FMIC, and 30$ from a 300$ oil cooler. And how much OC's do U intend to sell? I guess about the amount of FMICs... no?

Maybe they need to make a $1000 oil cooler . . . yes?

[midlife]

Originally Posted by judec

Now guess why?

Hint: If U have a 10% margin () from a part, U get 160$ from a 1.600$ FMIC, and 30$ from a 300$ oil cooler. And how much OC's do U intend to sell? I guess about the amount of FMICs... no?

i understand your point, but do not agree w your numbers:
1/ i do not believe that any manufacturer works on 10% - even the ones producing MASS volume products. for vendors catering to us guys (low volume in the hundreds at most), i would think something like at least 35 - 50%.

2/ the cheaper the product, the higher the profit % needed, otherwise nobody would bother to produce anything for the 335.

so if a $1300 IC makes say 33.5% or about $430. if an oil cooler UPGRADE costs the vendor say $300, he could mark it up 50% and make $150. vendor knows the better the price (with slightly lower profit margin), the more units he could sell.

he does the math right, and u make less per unit, but sell a ton of units and presto!

just my 2 cents.

[judec]

Originally Posted by midlife

i understand your point, but do not agree w your numbers:
1/ i do not believe that any manufacturer works on 10% - even the ones producing MASS volume products. for vendors catering to us guys (low volume in the hundreds at most), i would think something like at least 35 - 50%.

me neither, that's the reason of the in brackets. They are not making 10%, but not a bad example. At least your response made me think U understand

2/ the cheaper the product, the higher the profit % needed, otherwise nobody would bother to produce anything for the 335.

so if a $1300 IC makes say 33.5% or about $430. if an oil cooler UPGRADE costs the vendor say $300, he could mark it up 50% and make $150. vendor knows the better the price (with slightly lower profit margin), the more units he could sell.

he does the math right, and u make less per unit, but sell a ton of units and presto!

just my 2 cents.

it does not work like this. Not everyone needs/wants an OC, same issue as with FMIC/intake/DP... Pricing is an economic science, sometimes lowering (or even raising) the price has no relevant effect on the amount sold. I assume OC can be considered a "luxury" product with limited demand, this way I'd price it high enough, even if especially when talking about OC upgrade it would be closer to the half of dinan's rip-off price.

YEPP, lawdude

[midlife]

Originally Posted by judec

me neither, that's the reason of the in brackets. They are not making 10%, but not a bad example. At least your response made me think U understand



it does not work like this. Not everyone needs/wants an OC, same issue as with FMIC/intake/DP... Pricing is an economic science, sometimes lowering (or even raising) the price has no relevant effect on the amount sold. I assume OC can be considered a "luxury" product with limited demand, this way I'd price it high enough, even if especially when talking about OC upgrade it would be closer to the half of dinan's rip-off price.

YEPP, lawdude

a few hundred less than half of dinan's upgrade price would be better
seriously, i have no problem with people making a profit, i am sure one of the vendors here could make a good profit on an OC upgrade and still have a good price... how, or if they can do this, time will tell.

i am willing to bet that at a reasonable price, 85% of the guys would track their cars would get it, and another 30% of us enthusists would get it just to protect these great motors we have.

VIP, RPI, u guys paying attention here?

[1clean335i]

If you already have an oil cooler the upgrade is $1999. If you dont have an oil cooler its like $2299 or something like that... I have the whole PDF with all the info.

[midlife]

Originally Posted by 1clean335i

If you already have an oil cooler the upgrade is $1999. If you dont have an oil cooler its like $2299 or something like that... I have the whole PDF with all the info.

thanks, but our collective point is that dinan's prices are ridiculous/insulting for the OC UPGRADE.

[TTBM]

thats wayyyyy too much for an oil cooler

[e36jakeo]

I put a Setrab oil cooler on my supercharged Honda S2000. The cooler and parts were around $500 and the install (including some custom fabrication) cost close to $500 more. So I basically got a custom oil cooler job INSTALLED and out the door for $1000.

Anyone planning on tracking (and driving it hard - not a beginner at a track event) a 335i should have a reputable BMW mechanic who knows how to fabricate a bit put one on. Dinan is high charging that kind of money for an uninstalled unit. That is definitely a rip off.

[jon@themshop]

We did a small custom oil cooler setup on a supercharged 2000 M Coupe a few months ago. Parts alone was a bit over $900.00 but the custom work was making custom brackets for the oil cooler. We spent about 10+hrs installing the kit and making everything fit right. We used a B&M oil cooler, -10 steel braided hose, S54 oil filter housing, -10 AN fittings and special adapters.

I'm sure that a custom oil can be made for the 335i. Just a few things to think about:
If you don't have a factory oil cooler, then you need the OEM oil filter housing that has oil cooler ports.

You just gotta figure out what kind and size oil cooler you want and where you want it to be mounted (stock location or behind bumper)

If you put it in the stock location or behind bumper, do you have the skills to make custom brackets to mount the oil cooler? The most ghetto way is to use zip ties.

What kind of oil lines will you use? Steel braided or factory style? If you get braided lines you have to make sure the lines don't rub against anything. You also don't want to get a too large OD hose or else oil pressure will drop.

What kind of fittings are you going to use? AN or factory style? If using factory style how are you going to crimp it to the hose?

Good luck!

does having the dinan oil cooler void the bmw warranty for the whole oil system or anything to that extent?

[jon@themshop]

Originally Posted by that guy nico

does having the dinan oil cooler void the bmw warranty for the whole oil system or anything to that extent?

Not that I know of. It would be stupid if BMW says the reason the engine blew was because of a Dinan oil cooler.

[DrDomer]

Originally Posted by that guy nico

does having the dinan oil cooler void the bmw warranty for the whole oil system or anything to that extent?

Actually, a Dinan dealer in Chicago suggested the Dinan oil cooelr was required to get the ECU flash. I promptly referred him to Dinan's site that said if you had a stock oil cooler, you could get the flash and retain your warranty. Not sure if he was upselling or just uniformed. Probably the latter, as they haven't done the ECU flash yet.

It was his opinion that the Dinan oil cooler would be safer for the engine than the stock oil cooler, but was astonished that getting the oil cooler and ECU flash would cost you $5K with labor.

[sambonator]

I posted this in another thread, but Dinan looks to be using a Derale oil cooler.

http://www.jegs.com/webapp/wcs/store...0002_193796_-1