E90Post
 


Studio RSR
 
BMW 3-Series (E90 E92) Forum > BMW E90/E92/E93 3-series General Forums > Regional Forums > UK > Discounts



Reply
 
Thread Tools Search this Thread
      11-30-2007, 07:47 AM   #23
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by needforspeed View Post
If BMW attempt to control dealer discounting in this way there is a danger that they will be seen to be 'rigging prices', which could be illegal.

I don't think that suppliers can legally prevent retailers from discounting and even selling at a loss if they wish.

All BMW can really do is address their incentive programme to ensure that dealers are not rewarded unduly for bulk discounting. This would potentially reduce the very large 16% discounts being offered by the brokers right now, but would not end discounting altogether.

The problem with this approach is that the discounting also reflects the economies of the marketplace. If BMW do not get there pricing right then they will lose market share to Audi and Mercedes.
You are right they are oin direct competition with Merc/Audi so the cost per month corporate lease has to be in line. This is a combination of list and residual value and hence a rebalance is required at both ends.

I am sure they cannot control prices and a dealer can sell for whatever they like in theory. But, they are approved BMW dealers and if certain dealers are not playing by the 'unsaid rules' they may loose their franchise.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      11-30-2007, 07:54 AM   #24
NFS
Major General
NFS's Avatar
United Kingdom
275
Rep
9,218
Posts

Drives: M340i
Join Date: Jul 2006
Location: UK

iTrader: (0)

Quote:
Originally Posted by Gibbo View Post
You are right they are oin direct competition with Merc/Audi so the cost per month corporate lease has to be in line. This is a combination of list and residual value and hence a rebalance is required at both ends.

I am sure they cannot control prices and a dealer can sell for whatever they like in theory. But, they are approved BMW dealers and if certain dealers are not playing by the 'unsaid rules' they may loose their franchise.
Don't forget though that the lease companies like Arval PHH buy at much bigger discounts than the brokers.

These discounts are already factored into their numbers.

I think that BMW would be pretty foolish to try to 'control' pricing, even of the levers used are pretty discreet.

On my reading the quote from BMW UK seemed to be simply saying that they were going to rethink their incentives so that the benefits of hitting turnover targets were less important to dealers than their margin.

This would be perfectly legal and would reduce the incentive to discount.

At the end of the day though, you can't fight economy of scale or stop someone 'buying' turnover.
Appreciate 0
      11-30-2007, 08:01 AM   #25
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by needforspeed View Post
Don't forget though that the lease companies like Arval PHH buy at much bigger discounts than the brokers.

These discounts are already factored into their numbers.

I think that BMW would be pretty foolish to try to 'control' pricing, even of the levers used are pretty discreet.

On my reading the quote from BMW UK seemed to be simply saying that they were going to rethink their incentives so that the benefits of hitting turnover targets were less important to dealers than their margin.

This would be perfectly legal and would reduce the incentive to discount.

At the end of the day though, you can't fight economy of scale or stop someone 'buying' turnover.

You are right of course, market will prevail and volume is the name of the game in modern business of this type.

But the big groups like Sytner,Coopers and Stratstone have at least 30% +of the dealers between them and not hitting bonus targets I guess is not an option. Reduce the bonus and then they will have to make some money out of car sales rather than just giving them away.

It will be interesting in Q1 next yr. Might make a couple of calls to see how cheap someone will do me a Q1 car next yr. Got a quote on a 130i and it was 8% no trade in for next feb/march so still fair game out in the market. Not sure if they need the paperwork through by Dec 31st to be fair to the dealer.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      11-30-2007, 08:11 AM   #26
NFS
Major General
NFS's Avatar
United Kingdom
275
Rep
9,218
Posts

Drives: M340i
Join Date: Jul 2006
Location: UK

iTrader: (0)

Quote:
Originally Posted by Gibbo View Post
But the big groups like Sytner,Coopers and Stratstone have at least 30% +of the dealers between them and not hitting bonus targets I guess is not an option. Reduce the bonus and then they will have to make some money out of car sales rather than just giving them away
I think this is exactly how BMW will try to work it.

Having said that the dealers profit will always be his sale price, less the purchase price and the cost of sales.

In the case of online brokers the cost of sales is significantly reduced, because the dealer is selling a number of vehicles for a block discount, without the need to spend money on salesman and take up the time of their business managers etc.

That's always going to be attractive, because in the end the dealer needs turnover and cashflow to survive.

I'll find out if I buy a new car next year.
Appreciate 0
      11-30-2007, 08:16 AM   #27
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by needforspeed View Post
I think this is exactly how BMW will try to work it.

Having said that the dealers profit will always be his sale price, less the purchase price and the cost of sales.

In the case of online brokers the cost of sales is significantly reduced, because the dealer is selling a number of vehicles for a block discount, without the need to spend money on salesman and take up the time of their business managers etc.

That's always going to be attractive, because in the end the dealer needs turnover and cashflow to survive.

I'll find out if I buy a new car next year.
335i for you sir
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      11-30-2007, 08:21 AM   #28
NFS
Major General
NFS's Avatar
United Kingdom
275
Rep
9,218
Posts

Drives: M340i
Join Date: Jul 2006
Location: UK

iTrader: (0)

Quote:
Originally Posted by Gibbo View Post
335i for you sir
It could happen, but only if I can sort out my 'negative equity'.

Anyway .. my dealer isn't chasing my business, which (I think) is because he has no interest in matching the online brokers prices.

I think the market is in 2 tiers right now .. as is the case with most retailing.

There is the traditional tier .. which is customer facing dealerships, with smarmy salesmen, cappucinos and shiny showrooms.

Then there is the online discount brokers - who are the motoring equivalent of the likes of ebuyer.co.uk

If anything, I think the online retailing is still in it's infancy and has space to expand further. If PC World and Tesco can do 'collect in store' discounts for online sales, then Sytner, Stratstone etc can do likewise.
Appreciate 0
      11-30-2007, 08:29 AM   #29
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by needforspeed View Post
It could happen, but only if I can sort out my 'negative equity'.

Anyway .. my dealer isn't chasing my business, which (I think) is because he has no interest in matching the online brokers prices.

I think the market is in 2 tiers right now .. as is the case with most retailing.

There is the traditional tier .. which is customer facing dealerships, with smarmy salesmen, cappucinos and shiny showrooms.

Then there is the online discount brokers - who are the motoring equivalent of the likes of ebuyer.co.uk

If anything, I think the online retailing is still in it's infancy and has space to expand further. If PC World and Tesco can do 'collect in store' discounts for online sales, then Sytner, Stratstone etc can do likewise.
Maybe your dealer has done their quota for the yr/or they know the car won't come to 2008 so are not over bothered at the mo.

What I would do is find out if there are any unsold 335i's on the way still for december (if there are any with appealing specs) then see how big a discount you can wangle of a dealer still looking to hit there target.

Bear in mind a Dec 07 car will be worth £1000 to £1500 less in the trade than a Jan 08 come resale time and factor in,but you should also get more for your car under the same conditions.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      12-01-2007, 11:23 AM   #30
REB330D
BMW Nut!
REB330D's Avatar
England
1
Rep
20
Posts

Drives: E90 330D M Sport (2005)
Join Date: Jun 2006
Location: South Yorkshire, UK

iTrader: (0)

Garage List
I've just spent an hour or so with my local Stratstone dealer and the best he could offer me on a new 335D M Sport was 6% and wouldn't budge.

I quoted the online price and he reckons that the brokers almost certainly can't deliver at that price because the dealers have no allocation yet. He also reckons that you could be waiting a long time to get a car at online prices.

I called another nearby dealer who said he could beat Stratstone easily. I shall wait and see tomorrow when he calls me back.

Then I'll call another local dealer
__________________


REB

E90 330D M Sport - Le Mans Blue, Pro Nav, BT & VR, Grey Leather, Power Seats, Blacklines.
Appreciate 0
      12-01-2007, 12:36 PM   #31
scotw
Lieutenant
scotw's Avatar
United Kingdom
17
Rep
468
Posts

Drives: E90 320D SG
Join Date: Oct 2007
Location: uk

iTrader: (0)

Garage List
2007 E90 320D  [0.00]
Quote:
Bear in mind a Dec 07 car will be worth £1000 to £1500 less in the trade than a Jan 08 come resale time and factor in,but you should also get more for your car under the same conditions.
What ? Are you seriously saying that a week's delivery can make that kind of difference? Seems daft to me, if its 36 months old when you trade it in, then that's how old it is, 22nd December and 3rd jan are pretty much the same.

Any figures or places to check this out? My car is due on the 18th December and I'll delay until 3rd Jan if we are talking about that kind of difference
Appreciate 0
      12-01-2007, 12:36 PM   #32
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by REB330D View Post
I've just spent an hour or so with my local Stratstone dealer and the best he could offer me on a new 335D M Sport was 6% and wouldn't budge.

I quoted the online price and he reckons that the brokers almost certainly can't deliver at that price because the dealers have no allocation yet. He also reckons that you could be waiting a long time to get a car at online prices.

I called another nearby dealer who said he could beat Stratstone easily. I shall wait and see tomorrow when he calls me back.

Then I'll call another local dealer
What are you looking for Coupe, Saloon, etc? and are you trading in with them because all that matters is the cost to swap if there is a trade iinvolved.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      12-01-2007, 12:52 PM   #33
Real Thing
Lieutenant
Real Thing's Avatar
24
Rep
582
Posts

Drives: Audi TT-RS Plus + MK6 Golf R
Join Date: Oct 2006
Location: Leicestershire

iTrader: (0)

Quote:
Originally Posted by scotw View Post
What ? Are you seriously saying that a week's delivery can make that kind of difference? Seems daft to me, if its 36 months old when you trade it in, then that's how old it is, 22nd December and 3rd jan are pretty much the same.

Any figures or places to check this out? My car is due on the 18th December and I'll delay until 3rd Jan if we are talking about that kind of difference
I think that kind of difference would refer to selling within 12 Months If your keeping the Car for 3 Years a 57 2007 Car will be worth about £500-£750 less than a 57 2008 Car but you can usually get better deals December so it can balance it out in the long run
Appreciate 0
      12-01-2007, 12:54 PM   #34
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by Real Thing View Post
I think that kind of difference would refer to selling within 12 Months If your keeping the Car for 3 Years a 57 2007 Car will be worth about £500-£750 less than a 57 2008 Car but you can usually get better deals December to can balance it out in the long run
Spot on Real Thing
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      12-01-2007, 12:57 PM   #35
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by Real Thing View Post
I think that kind of difference would refer to selling within 12 Months If your keeping the Car for 3 Years a 57 2007 Car will be worth about £500-£750 less than a 57 2008 Car but you can usually get better deals December so it can balance it out in the long run
Glasses guide has 4 price points per yr.

for example.

2007 Sept 57
2008 Jan 57
2008 Mar 08
2008 Jun 08

hence price diff between them.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      12-01-2007, 01:24 PM   #36
scotw
Lieutenant
scotw's Avatar
United Kingdom
17
Rep
468
Posts

Drives: E90 320D SG
Join Date: Oct 2007
Location: uk

iTrader: (0)

Garage List
2007 E90 320D  [0.00]
Quote:
Originally Posted by Gibbo View Post
Glasses guide has 4 price points per yr.

for example.

2007 Sept 57
2008 Jan 57
2008 Mar 08
2008 Jun 08

hence price diff between them.
So is it worth waiting until Jan to get the car so it's reg'd as a Jan 08, or will that make little difference as a trade-in in 3 years?
Appreciate 0
      12-01-2007, 01:26 PM   #37
REB330D
BMW Nut!
REB330D's Avatar
England
1
Rep
20
Posts

Drives: E90 330D M Sport (2005)
Join Date: Jun 2006
Location: South Yorkshire, UK

iTrader: (0)

Garage List
Quote:
Originally Posted by Gibbo View Post
What are you looking for Coupe, Saloon, etc? and are you trading in with them because all that matters is the cost to swap if there is a trade iinvolved.
Sorry, should have put E92 coupe in there and yes, I will be trading in my existing E90. It will be the 'cost to change' that I will be comparing but I would like to know the price of the new car and the trade-in value as well.

I also need to get a settlement figure from BMW Finance and determine the current value of my car.
__________________


REB

E90 330D M Sport - Le Mans Blue, Pro Nav, BT & VR, Grey Leather, Power Seats, Blacklines.
Appreciate 0
      12-01-2007, 01:30 PM   #38
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by REB330D View Post
Sorry, should have put E92 coupe in there and yes, I will be trading in my existing E90. It will be the 'cost to change' that I will be comparing but I would like to know the price of the new car and the trade-in value as well.

I also need to get a settlement figure from BMW Finance and determine the current value of my car.
Good luck mate, there are 152 dealers out there and with a solid description of your trade in spec and condition they are only a phone call away.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      12-01-2007, 01:43 PM   #39
Real Thing
Lieutenant
Real Thing's Avatar
24
Rep
582
Posts

Drives: Audi TT-RS Plus + MK6 Golf R
Join Date: Oct 2006
Location: Leicestershire

iTrader: (0)

Quote:
Originally Posted by REB330D View Post
Sorry, should have put E92 coupe in there and yes, I will be trading in my existing E90. It will be the 'cost to change' that I will be comparing but I would like to know the price of the new car and the trade-in value as well.

I also need to get a settlement figure from BMW Finance and determine the current value of my car.
I just trading a 57 335d M sport Coupe at Nick Whale (Warwick) http://www.bmw.co.uk/bmwuk/auc/car_d...WD72000PW59723
Good saving on list if you’re interested
__________________
Appreciate 0
      12-01-2007, 01:50 PM   #40
Gibbo
Colonel
Gibbo's Avatar
104
Rep
2,292
Posts

Drives: Golf Ed35
Join Date: Aug 2007
Location: South East

iTrader: (0)

Quote:
Originally Posted by scotw View Post
So is it worth waiting until Jan to get the car so it's reg'd as a Jan 08, or will that make little difference as a trade-in in 3 years?
Look at glasses guide diffence for a similar model E46 3 yr old and that will tell you an approximate price difference. Obviously it depends on the milage you do each yr but if it's like book 10 to 12k I reakon about £500 - £750. If you do 20k miles a year it will be a £300 to £500 at the end.

If you can wait and the dealer lets you it will make you better off in the long run. Chances are they have you in their numbers for this yrs registration to hit their bonus.

Enjoy your new car either way.
__________________
Golf Ed35 Black with - Black Leather
Appreciate 0
      12-01-2007, 02:12 PM   #41
scotw
Lieutenant
scotw's Avatar
United Kingdom
17
Rep
468
Posts

Drives: E90 320D SG
Join Date: Oct 2007
Location: uk

iTrader: (0)

Garage List
2007 E90 320D  [0.00]
Quote:
Originally Posted by Gibbo View Post
Look at glasses guide diffence for a similar model E46 3 yr old and that will tell you an approximate price difference. Obviously it depends on the milage you do each yr but if it's like book 10 to 12k I reakon about £500 - £750. If you do 20k miles a year it will be a £300 to £500 at the end.

If you can wait and the dealer lets you it will make you better off in the long run. Chances are they have you in their numbers for this yrs registration to hit their bonus.

Enjoy your new car either way.
Thanks for the advice Gibbo I'll see if I can push it back, they did offer that when I ordered as my official delivery was Jan they said if it arrived late December, they could keep it until the 3rd.
Appreciate 0
      12-01-2007, 02:18 PM   #42
REB330D
BMW Nut!
REB330D's Avatar
England
1
Rep
20
Posts

Drives: E90 330D M Sport (2005)
Join Date: Jun 2006
Location: South Yorkshire, UK

iTrader: (0)

Garage List
Quote:
Originally Posted by Real Thing View Post
I just trading a 57 335d M sport Coupe at Nick Whale (Warwick) http://www.bmw.co.uk/bmwuk/auc/car_d...WD72000PW59723
Good saving on list if you’re interested
Thanks for the link but I'm after a few more 'toys'. I intend to keep the car as it is probably the last time I will be able to afford one. Having just retired from the RAF, I have a 'bit' of spare cash that is burning a hole in my pocket and I want the car to be just right.
__________________


REB

E90 330D M Sport - Le Mans Blue, Pro Nav, BT & VR, Grey Leather, Power Seats, Blacklines.
Appreciate 0
      12-01-2007, 04:27 PM   #43
vienna
Enlisted Member
0
Rep
37
Posts

Drives: e90 m sport
Join Date: Oct 2007
Location: leics

iTrader: (0)

Quote:
Originally Posted by bugsz View Post
I do, but i was wondering you guys got of your car.

In regards to the pictures they are coming this Friday.

Bugsz, AKA Z.
Which Friday?

Dubious AKA Downright Suspicious
Appreciate 0
      12-01-2007, 05:20 PM   #44
Hotcoupe
Major General
Hotcoupe's Avatar
United Kingdom
194
Rep
6,110
Posts

Drives: Don't know yet!
Join Date: Jul 2007
Location: UK

iTrader: (2)

Garage List
Quote:
vienna Quote:
Originally Posted by bugsz
I do, but i was wondering you guys got of your car.
In regards to the pictures they are coming this Friday.
Bugsz, AKA Z.


Which Friday?
Dubious AKA Downright Suspicious
You sound doubtful vienna,I wonder why
I've seen the bugz collection by the way,it's impressive!

Last edited by Hotcoupe; 07-28-2008 at 05:14 AM..
Appreciate 0
Reply

Bookmarks


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 09:52 PM.




e90post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST