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3-series March 2011 Production Changes (U.S.)
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02-06-2011, 01:16 PM | #45 | |
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Regards, David
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02-06-2011, 05:47 PM | #46 |
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Great. I guess I should be expecting an interesting phone call tomorrow. Thing is, there is no where to even see the style 152 wheels to make a decision on whether I want to proceed or not. Kind of screwy.
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02-08-2011, 11:05 AM | #48 |
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Seems like no one knows yet. My SA said he'd call me in a couple days once they get pricing and everything. I'm starting to wonder if BMW wants my business. Very inefficient process. If you're going to stop allowing people to place orders a month before the production cycle changes, at least let them know what the pricing will be on the new ones. I'd imagine there are lots of people going to dealers encountering this same issue.
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02-08-2011, 02:52 PM | #49 | |
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02-08-2011, 03:00 PM | #50 | |
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02-08-2011, 03:10 PM | #51 |
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Well I decided to check RealOEM.com and found some interesting stuff. It seems that on a 3' E93 LCI 328 USA car with a build date of 9/2010 there is no difference between the standard and sport package suspension although the M-Sport package does get a different set of struts.
So at least with this example it seem on the convertible the stock & sport are the same but the M-sport is different. Am I wrong here? |
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02-08-2011, 03:34 PM | #52 | |
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Also, you can go to the BMW USA homepage and look at the features listed for each model -- you will clearly see that some cars come with the Sport Suspension standard and others don't. The build configurator details on the Sport Package also change depending on the model -- some reference the Sport Suspension and othes don't because it's either already standard (coupes) or not available at all (xDrive models). |
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02-08-2011, 03:39 PM | #53 | |
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According to the BMW USA website, the 328 and 335 convertibles are just like the RWD sedans: the base car comes with the standard suspension and the same Sport Suspension is added with either the Sport or M-Sport packages. |
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02-08-2011, 03:42 PM | #54 |
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I forgot to add: make sure you double-check with your dealer. I'm a BMW nut, but I don't have access to any more information than the general public. Others on this board might have access to ordering systems, etc. that can confirm all of this.
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02-08-2011, 03:55 PM | #55 | |
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02-08-2011, 04:56 PM | #56 | |
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Thanks for opening my eyes! |
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02-08-2011, 06:39 PM | #57 |
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This may explain why they're pushing the M Sport Packages and discontinuing the regular Sport Package. Scroll down to paragraph #4.
http://www.bimmerfest.com/news/51822...enges-for-2011 |
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02-08-2011, 06:54 PM | #58 | ||
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Actually that just has me asking more questions, not answering old ones. If the M package is that popular then BMW doesn't need to guide customers to it -- but that is what they are doing by making it the sole route to factory installed sport seats. Now if no one was buying ZSP (for whatever reason) then I could understand the rationale for deleting it. But I think this thread as well as others around the Web demonstrate that a lot of people chose that option too. So for me the question remains why ZSP got the boot. |
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02-08-2011, 07:27 PM | #59 |
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I think the rationales for the Sport Package deletion change are obvious: 1) higher selling prices and profit margins, and 2) fewer individual options means fewer strange option combos sitting on dealer lots (or coming in on lease returns) that affect "sellability" and resale values.
Every car manufacturer has to make sure their base MSRP is competitive with other cars in the class. A low starting MSRP also allows them to advertise and otherwise promote a car at a significantly lower entry point than the average selling price of most cars that leave dealer lots. Sure, the 335i Coupe starts around $44K, but how many of you purchased a new 335i Coupe that stickered for less than $50K? From there, manufacturers have every incentive to offer you factory options that you might otherwise purchase on the aftermarket. Why let 3rd parties make money on upgraded stereos, nav systems, body kits, upgraded suspension and bigger wheels and tires when the manufacturer can make that incremental revenue up front? There's a reason an integrated nav system costs $2,000+ and an aftermarket system costs $500 or less -- BMW and other manufacturers bet you're willing to pay a premium for integrated systems that look and work like they were designed for that car alone. As always, it's about money and calculated bets. BMW is betting that the 3 Series cars will have a higher average selling price and a higher average profit margin by making this change. How? They're betting that most buyers who would make the stretch for the Sport Package will stretch a little further for the M-Sport (especially when the dealer phrases it in terms of "it's only an extra $xx per month"). And, while some people won't stretch, they're betting that the extra profit and revenue from those that do will more than offset those that don't. Manufacturers also have an incentive to box in your options to keep the cars more homogeneous. Most options used to be a la carte, but giant option packages are taking over. Audi re-jiggers their option packages from time to time and they're basically offering 3 big packages now that are almost all inclusive with fewer a la carte choices: Premium, Premium Plus and Prestige. Expect the same from BMW over time. Look at the color options for another example: starting in MY2011, a ton of non-mainstream color went Priority 1, so when you go to dealer lots, you're basically going to see a lot of silver, grey, black, white and blue cars. Again, I think this has to do with making sure dealers get cars that will sell and that resale values are kept high so BMW can maintain their aggressive lease residuals. At least BMW doesn't take these limitations to the extremes of some of the Japanese manufacturers. Have you ever speced out an Acura TL? Basically, there are two big package options, then a choice of FWD/AWD and manual/automatic. That's it. The color options are even more limiting -- with some exterior colors, you are only allowed a single interior color! Hey, I went with M-Sport because I thought the add-ons were worth the asking price, but at least BMW allowed me to order a car that I really wanted at every level with nothing I didn't. Some may miss the Sport Package, but BMW still lets you pick and choose an awful lot of options. |
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02-08-2011, 09:22 PM | #60 | |
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As for the Sport package delete, I understand it but think over time it will result in a loss UNLESS the package cost less than it does now. For example, on a 328xi the sport option was $875. The M option - $3,000. That's a steep jump. |
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02-09-2011, 07:05 AM | #61 | |
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02-09-2011, 07:10 AM | #62 |
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See, that's funny...the only reason I DIDN'T order M-Sport was because I hate the front bumper of the M-Sport package. Each to their own...
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02-09-2011, 07:15 AM | #63 | |
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But you are right, each to their own
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02-09-2011, 07:45 AM | #64 |
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This is very strange, all my friends cars nothing changed and my 335i goes into production this month and there have been no changes at all this year. Sport package and all are still available if you want it, the only thing that changes on the 2011 model list is the price (increased slightly by $200) all options and configurations have stayed the same with no wheel change
Last edited by tbracing; 02-09-2011 at 07:54 AM.. |
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02-09-2011, 10:35 AM | #65 |
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Still waiting to hear from my SA as to what I can order and when. Very frustrating.
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02-09-2011, 05:06 PM | #66 | ||
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