Audi launches 2014 TDI models with hilarious spot

GreekboyD · 09-05-2013, 10:47 PM

Quote:

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.

The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.

Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Link

Got_Diesel · 09-05-2013, 11:06 PM

I'm sure this has happened to all of us.

"Sir, that's diesel!"

Quasimodem · 09-05-2013, 11:53 PM

Ughhh, BMW's was better. Kinda a letdown.

335dFan · 09-06-2013, 02:57 AM

I think these are pretty good. Have personally had a few discussions at service stations, nothing quite so dramatic. Summer 2012 we had a local gasoline shortage due to a very bad storm with power outages, and when a guy saw me filling up at a station that was out of gasoline he asked me if that pump was working. "sorry, this is diesel" to a puzzled look.

Am in Italy now where there are many instances of the objects of our desire in diesel drag. 118d, A6 Avant, et al, ad nauseum. I on the other hand am renting a 1.2L Fiat 500 gasser, perfect for parking over here.

F32Fleet · 09-06-2013, 09:52 AM

Hehe. Funny

AzureHaze · 09-06-2013, 10:38 AM

Saw it last night and I liked it. Hasn't that happened to all of us at least once...

I'm really looking forward to the diesel resurgence here in 'Murica!

Puerto Rican 335d · 09-06-2013, 10:47 AM

Nice!!!

135i_vs_ · 09-06-2013, 12:01 PM

Lol, that happened to me at a 7-11/BP Fuel station.

"That is Diesel. Yes, I know. Your BMW is diesel!? Yes, it is. oh wow, didn't know they make diesel BMW like your car here. Yes, they do. :-)"

floydarogers · 09-06-2013, 12:51 PM

Boo hoo hoo.

I have yet to have the station experience (although I've talked to a couple people when they asked: how do I like it?)

Mark M · 09-06-2013, 01:05 PM

Love the 2011 Super Bowl BMW Diesel commercial that shows off our 335d. Look for it on you tube.

AzureHaze · 09-06-2013, 01:21 PM

Quote:

Originally Posted by Mark M

Love the 2011 Super Bowl BMW Diesel commercial that shows off our 335d. Look for it on you tube.

That one's definitely in the top 10 of car commercials!

dzlmoose · 09-06-2013, 02:17 PM

Hahaha, that's a great commercial.

It happens to me often.

Ryebread · 09-06-2013, 04:05 PM

I don't care what Audi does aside from bringing the
...new
...S3
...sedan

4.7 0-60mph
34mpg overall!
296hp
and a tune? lol $500 and you now have 340hp, by hooking up a computer to your obd2.
sweet ride
just sweet

Thud · 09-06-2013, 06:05 PM

Quote:

Originally Posted by Quasimodem

Ughhh, BMW's was better. Kinda a letdown.

ch-ch-ch-chaaaanges!

I always liked that commercial.

However.... When it comes time to replace my 335d, an A6 TDI will be at the top of my list.

Maybe even a Q5 since I have another kid on the way, and I'm glad they put the 3.0TDI in the Q5 instead of the 2.0.

GreekboyD · 12-06-2013, 05:41 PM

Quote:

Originally Posted by Thud

ch-ch-ch-chaaaanges!

I always liked that commercial.

However.... When it comes time to replace my 335d, an A6 TDI will be at the top of my list.

Maybe even a Q5 since I have another kid on the way, and I'm glad they put the 3.0TDI in the Q5 instead of the 2.0.

I'm feeling the same way. My 2009 335d is totally paid off and only has 45,000 kms (miles) on it. I've also thrown lots of money into the car with upgrades so I want to enjoy it for another 2-3 years before the "itch" gets to me.

dixy2k · 12-06-2013, 07:39 PM

No love for 535d?

GreekboyD · 12-06-2013, 07:52 PM

Quote:

Originally Posted by dixy2k

No love for 535d?

For me it's more about change. Came from a 2006 Jetta TDI to my BMW 335d. I would still consider a BMW 2-3 years from now as well.

dixy2k · 12-06-2013, 07:58 PM

I've been watching some reviews on youtube between Audi A6, BMW 5re and MB E class.
A6 got a lot of praises.

GreekboyD · 12-06-2013, 08:44 PM

Quote:

Originally Posted by dixy2k

I've been watching some reviews on youtube between Audi A6, BMW 5re and MB E class.
A6 got a lot of praises.

I plan on going in to check out the car in a week or two at an Audi dealership here in Toronto.

dixy2k · 12-06-2013, 08:57 PM

There is one thing I really don't like about Audi's.
They've been making AWD cars for ages, yet there is a lack of a roof rack fastening system.
BMW and MB have it.

GreekboyD · 12-06-2013, 09:45 PM

Quote:

Originally Posted by dixy2k

There is one thing I really don't like about Audi's.
They've been making AWD cars for ages, yet there is a lack of a roof rack fastening system.
BMW and MB have it.

Hmmm, in my case I'd never have a use for that. Still strange that they wouldn't offer it though.

TorqueAddict · 12-06-2013, 10:06 PM

Haha.. Nice. Same thing has happened with me as well. I was pumping the Diesel into the car and suddenly the Gas pump makes beeping noise and the pump stops. The lady on the cash register almost yelled through the intercom - SIIIR you are putting Diesel in your BMW!!!!! I just smiled and replied - Its a Diesel and she was like.. really? i never knew BMW made 3series diesel cars!

09-05-2013, 11:06 PM	#2
Got_Diesel Second Lieutenant 20 Rep 298 Posts Drives: 335d Join Date: Dec 2012 Location: United States iTrader: (0)	I'm sure this has happened to all of us. "Sir, that's diesel!"
	Appreciate 0 Quote

09-05-2013, 11:53 PM	#3
Quasimodem Colonel 147 Rep 2,383 Posts Drives: 335d Join Date: Oct 2008 Location: California iTrader: (0) Garage List 2009 335d US [0.00]	Ughhh, BMW's was better. Kinda a letdown. __________________ Speakers: CDT Audio HD-42 comps--front doors (RAAMmat deadened), CDT ES-06 6.5" woofers--kickpanl Pods, Hertz EBX202R dual 8" ported trunk sub. Amps: Phoenix Gold RSd 500.4 (comps & pods). PG RSd 600.1 (sub). Power & Ground: 4AWG Streetwires w/RockFosgt RFDB1 distro blocks. Input: HU lineout--Kicker KISL RCA adapters--RockFosgt RFIT-6 cables--Audiocontrol Matrix--Monster cables--RSd 500.4--lineout Monstr Cabl to RSd 600.1.
	Appreciate 0 Quote

09-06-2013, 02:57 AM	#4
335dFan Jumping Jack Flash 321 Rep 1,692 Posts Drives: 2021 X3 M40i Join Date: Nov 2012 Location: California (east of Sacramento) iTrader: (0) Garage List 2021 BMW X3 M40i [0.00] 2017 Toyota Prius [0.00]	I think these are pretty good. Have personally had a few discussions at service stations, nothing quite so dramatic. Summer 2012 we had a local gasoline shortage due to a very bad storm with power outages, and when a guy saw me filling up at a station that was out of gasoline he asked me if that pump was working. "sorry, this is diesel" to a puzzled look. Am in Italy now where there are many instances of the objects of our desire in diesel drag. 118d, A6 Avant, et al, ad nauseum. I on the other hand am renting a 1.2L Fiat 500 gasser, perfect for parking over here. __________________ 2021 X3 M40i: M Sport Differential, Adaptive M Suspension. Previous BMWs: 1971 BMW 2002, 1973 BMW R75/5, and 2011 BMW 335d Previous Other Vehicles: '67 Cougar, '70 911e, '86 Jetta Diesel, '05 and '12 Foresters, et al.
	Appreciate 0 Quote

09-06-2013, 09:52 AM	#5
F32Fleet Lieutenant General 3570 Rep 10,351 Posts Drives: 2015 435i Join Date: May 2005 Location: Southeastern US iTrader: (0)	Hehe. Funny
	Appreciate 0 Quote

09-06-2013, 10:38 AM	#6
AzureHaze Lieutenant Colonel 69 Rep 1,766 Posts Drives: 2011 335d Sport Join Date: Mar 2013 Location: SoCal iTrader: (1)	Saw it last night and I liked it. Hasn't that happened to all of us at least once... I'm really looking forward to the diesel resurgence here in 'Murica! __________________ JBD @ 100% \| KW ST Coilovers \| M3 rep. front bumper \| 888Concepts AE Upgrade \| GP Thunder 7500k fogs \| Cyba 4" carbon tips \| BSW Stage 1 \| APEX ARC-8 W/ Michelin PSS \| Ziza LED interior \| Weisslicht LED side lenses \| Sprint Booster \| Euro side mirrors \| M-Sport semi-conversion \| Coded \| LOTS of carbon fiber
	Appreciate 0 Quote

09-06-2013, 10:47 AM	#7
Puerto Rican 335d Brigadier General 229 Rep 3,489 Posts Drives: Montego Blue 335d Join Date: Jun 2011 Location: Puerto Rico(Dominican Republic 03/2017) iTrader: (0)	Nice!!! __________________ RENNtech Flash(Lenny Wu)/WAGNER IC Enkei Rajin 18"/Execuhitch Hitch/Koni FSD Soft Ride Bike Rack/Brava Synthetic Motor Oil(Made in Puerto Rico)/Meth(in the works)/CBU done w Andrew EGR Race Pipe (whoa! what an animal it is now)
	Appreciate 0 Quote

09-06-2013, 12:01 PM	#8
135i_vs_ Captain 72 Rep 697 Posts Drives: M5, 135i, 335d, F10 550xi Join Date: Sep 2011 Location: CT iTrader: (0)	Lol, that happened to me at a 7-11/BP Fuel station. "That is Diesel. Yes, I know. Your BMW is diesel!? Yes, it is. oh wow, didn't know they make diesel BMW like your car here. Yes, they do. :-)"
	Appreciate 0 Quote

09-06-2013, 12:51 PM	#9
floydarogers Curmudgeon and Pedant 690 Rep 3,489 Posts Drives: 2010 335d, 2014 328d Join Date: Nov 2012 Location: Bellevue, WA iTrader: (0)	Boo hoo hoo. I have yet to have the station experience (although I've talked to a couple people when they asked: how do I like it?)
	Appreciate 0 Quote

09-06-2013, 01:05 PM	#10
Mark M Major 240 Rep 1,288 Posts Drives: E30M3 E83X3 E90335D Join Date: Aug 2007 Location: Lancaster, PA iTrader: (0)	Love the 2011 Super Bowl BMW Diesel commercial that shows off our 335d. Look for it on you tube.
	Appreciate 0 Quote

09-06-2013, 02:17 PM	#12
dzlmoose Lieutenant 122 Rep 541 Posts Drives: Trek 7.2, 2001 M5 Join Date: Jun 2012 Location: Toronto, Canada iTrader: (0)	Hahaha, that's a great commercial. It happens to me often.
	Appreciate 0 Quote

09-06-2013, 04:05 PM	#13
Ryebread Diesel Fitter 36 Rep 424 Posts Drives: 335d m-sport LMB Join Date: Sep 2011 Location: Philaburbia iTrader: (2) Garage List 2013 VW Golf R (awd ... [10.00] 2011 BMW 335D m-sport [0.00]	I don't care what Audi does aside from bringing the ...new ...S3 ...sedan 4.7 0-60mph 34mpg overall! 296hp and a tune? lol $500 and you now have 340hp, by hooking up a computer to your obd2. sweet ride just sweet __________________ lemans 335D m-sport SOLD rising blue Golf R SOLD sepang blue Audi S3 Last edited by Ryebread; 09-06-2013 at 04:11 PM..
	Appreciate 0 Quote

12-06-2013, 07:39 PM	#16
dixy2k Major 88 Rep 1,152 Posts Drives: 335d Join Date: Nov 2009 Location: CA iTrader: (0)	No love for 535d?
	Appreciate 0 Quote

12-06-2013, 07:58 PM	#18
dixy2k Major 88 Rep 1,152 Posts Drives: 335d Join Date: Nov 2009 Location: CA iTrader: (0)	I've been watching some reviews on youtube between Audi A6, BMW 5re and MB E class. A6 got a lot of praises.
	Appreciate 0 Quote

12-06-2013, 08:57 PM	#20
dixy2k Major 88 Rep 1,152 Posts Drives: 335d Join Date: Nov 2009 Location: CA iTrader: (0)	There is one thing I really don't like about Audi's. They've been making AWD cars for ages, yet there is a lack of a roof rack fastening system. BMW and MB have it.
	Appreciate 0 Quote

12-06-2013, 10:06 PM	#22
TorqueAddict Lieutenant 171 Rep 504 Posts Drives: 340i - 335D Join Date: Oct 2013 Location: Barrie, ON iTrader: (0)	Haha.. Nice. Same thing has happened with me as well. I was pumping the Diesel into the car and suddenly the Gas pump makes beeping noise and the pump stops. The lady on the cash register almost yelled through the intercom - SIIIR you are putting Diesel in your BMW!!!!! I just smiled and replied - Its a Diesel and she was like.. really? i never knew BMW made 3series diesel cars!
	Appreciate 0 Quote