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BMW 3-Series (E90 E92) Forum
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Joy is Innovation.
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01-09-2011, 10:46 PM | #2 |
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"Joy" has always been BMW's slogan as well as "The Ultimate Driving Machine"
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01-17-2011, 12:34 PM | #4 |
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Isn't BMW's German slogan "freude am fahren?" Meaning something like "joy in driving." I like the "ultimate driving machine" line, too, but it's not like the "joy" tag is entirely new either.
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