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      01-21-2011, 10:33 PM   #1
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G&M: Mercedes-Benz takes crown from BMW

http://www.theglobeandmail.com/globe...rticle1876179/

LUXURY BRAND SALES IN CANADA
Brand 2010 2009 Per Cent Change Market Share (%)

Mercedes-Benz 29,632 24,276 22.1 1.9
BMW 27,202 24,724 10.0 1.7
Acura 17,340 17,088 1.5 1.1
Audi 14,333 11,310 26.7 0.9
Lexus 14,249 15,802 -9.8 0.9
Infiniti 8,233 7,081 16.3 0.5
Land Rover 2,547 2,006 27.0 0.2
Porsche 2,036 1,689 20.5 0.1
Jaguar 755 804 -6.1 0.0


Sorry for the formatting, not sure how to line up the columns.
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      01-21-2011, 11:20 PM   #2
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I am think it is because, BMW was not willing to correct the HPFP problem on the N54 engine, it effected all the series.

Just my 2 cents.
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      01-22-2011, 09:43 AM   #3
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It is absolutely nothing to do with that. Most consumers don't even know what a fuel pump is, let alone that BMW has had this problem.

Mercedes has done well with the glk, new e-class, etc., and has been more willing than before to offer incentives and larger discounts.

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Originally Posted by farbmw View Post
I am think it is because, BMW was not willing to correct the HPFP problem on the N54 engine, it effected all the series.

Just my 2 cents.
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      01-22-2011, 10:07 AM   #4
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Quote:
Originally Posted by aspiring335 View Post
It is absolutely nothing to do with that. Most consumers don't even know what a fuel pump is, let alone that BMW has had this problem.

Mercedes has done well with the glk, new e-class, etc., and has been more willing than before to offer incentives and larger discounts.
totally agree. apart from the people that frequent BMW forums, the typical BMW owner has zero idea about HPFP. my mom has a 335 and doesn't even know it's a turbo!! she is the majority of BMW owners.
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      01-22-2011, 10:17 AM   #5
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ya - pricing is a big factor. not only is the msrp lower for a c63 and an m3 but there are better deals for the c63. they even had 2.9% on it for a while (it's higher now).
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      01-22-2011, 10:25 AM   #6
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I think the main factor is that the 3-series (the volume car for BMW) is at the end of its product cycle and has dropped in sales. Once the F30 comes, BMW will be back on top.
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      01-22-2011, 12:06 PM   #7
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Quote:
Originally Posted by CaptChaos View Post
I think the main factor is that the 3-series (the volume car for BMW) is at the end of its product cycle and has dropped in sales. Once the F30 comes, BMW will be back on top.
+1

I also think that MB caters to a larger demographic. Wether its more luxury focus than sport, more features for the price, better incentives, etc etc.
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      01-22-2011, 12:26 PM   #8
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Quote:
Originally Posted by CaptChaos View Post
I think the main factor is that the 3-series (the volume car for BMW) is at the end of its product cycle and has dropped in sales. Once the F30 comes, BMW will be back on top.
+1
Guy's got a point. The F30 will bring the sales backup like how the E90 brought BMW sales to the top in 2006.
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      01-22-2011, 04:25 PM   #9
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Who cares (except for the GM's of the companies). My car doesn't suddenly feel inferior to MBs on the road (quite the opposite). The C-class refresh will likely bump up sales too but there will be some killer deals on E9x this year as they prep for the F3x.

The German car companies are eating everyones lunch in this sector.
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      01-23-2011, 12:02 AM   #10
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I'm surprised to see Acura in 3rd place. With their recent styling, lack of 2-door, and their random ZDX - I rarely see them on the road. I used to see RSX, TSX, and TLs all over the place but the newest TSX and TL are rare. Maybe it's their low-cost CSX that's inflating the numbers.
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      01-23-2011, 10:54 AM   #11
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Quote:
Originally Posted by Undies View Post
+1

I also think that MB caters to a larger demographic. Wether its more luxury focus than sport, more features for the price, better incentives, etc etc.
+1

I have friends and family who drive Audi's...they bash my 335i like no tomorrow saying there's nothing special about it...but what they don't see is the I got the car for the drive, not the special interior features that Audi has...when I drive a A4 or even a c350, I just don't feel the same way..BMW is a driver's car...I don't need fancy interiors and gimicks like 10 different levels of heat for heated seats (confusing feature in a Q5).....
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      01-23-2011, 09:39 PM   #12
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Quote:
Originally Posted by BavFan_08 View Post
+1

I have friends and family who drive Audi's...they bash my 335i like no tomorrow saying there's nothing special about it...but what they don't see is the I got the car for the drive, not the special interior features that Audi has...when I drive a A4 or even a c350, I just don't feel the same way..BMW is a driver's car...I don't need fancy interiors and gimicks like 10 different levels of heat for heated seats (confusing feature in a Q5).....
only 6 levels of heat for the heated seats in Q5....I think is a better config, instead of BMW only have low or high level which sometime low is not warm enough, and high is burning your ass, what Audi trying to give more option for everyone needs. But I have to say, Audi heated seat is as good as I thought. Even though I turn it to the level 6, my ass is still feel warm only and not feeling burn. I can leave it on level 6 all day long and but I can't do the same in 335i, or I will get a cooked ass when I get out the car...
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      01-24-2011, 08:41 AM   #13
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Quote:
Originally Posted by Soni View Post
only 6 levels of heat for the heated seats in Q5....I think is a better config, instead of BMW only have low or high level which sometime low is not warm enough, and high is burning your ass, what Audi trying to give more option for everyone needs. But I have to say, Audi heated seat is as good as I thought. Even though I turn it to the level 6, my ass is still feel warm only and not feeling burn. I can leave it on level 6 all day long and but I can't do the same in 335i, or I will get a cooked ass when I get out the car...
Cool..good to know...Sounds like you're enjoying it!

So Q5 better then the X3? I'm assuming you got the Q5 because you have kids now?
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      01-24-2011, 08:54 AM   #14
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Quote:
Originally Posted by jasonintoronto View Post
ya - pricing is a big factor. not only is the msrp lower for a c63 and an m3 but there are better deals for the c63. they even had 2.9% on it for a while (it's higher now).
Price is a HUGE factor. No idea what MB incentives etc exist but I got about $7,000 off my 335 coupe . I've had 5 Audis and this is the reason I switched. Discounts will end with new model.
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      01-24-2011, 08:59 AM   #15
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Quote:
Originally Posted by aspiring335 View Post
It is absolutely nothing to do with that. Most consumers don't even know what a fuel pump is, let alone that BMW has had this problem.

Mercedes has done well with the glk, new e-class, etc., and has been more willing than before to offer incentives and larger discounts.
+1 There stuff has been pretty agressively priced and I notice theres alot of them on the road now too so for sure they are doing somethign right!
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      01-24-2011, 10:52 AM   #16
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Quote:
Originally Posted by BavFan_08 View Post
Cool..good to know...Sounds like you're enjoying it!

So Q5 better then the X3? I'm assuming you got the Q5 because you have kids now?
I haven't get a chance to drive the new X3. I don't like the old model. But between GLK 350 and Q5, for sure Q5. Yes, the reason that I have Q5 is becase I have a kid or else I will stick with the 335i. My DD car (without kid) is a MINI which has even more driving charator then 335i that I used to drive and it is also my track car. I have to say for driving spirit, BMW FTW. For the enjoyment of the Luxury Interior, AUDI FTW.
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