Lexus RX350 vs. Chevy Equinox - BMW 3-Series (E90 E92) Forum

deutschmann59 · 04-30-2006, 11:03 AM

What do these two cars have in common? They are side by side in a Chevy commercial and Chevy is trying to say their equinox is better because it costs $15,000 less.

Anyone else see this? Keep an eye out for this commercial--it's good for a little chuckle

mapsbmw · 04-30-2006, 12:42 PM

Nothing tops the comparsion Hyundai makes with the BMW 7-series.

As far as the Lexus and Chevy, it might be size, because what else could it really be??

bavarian19 · 04-30-2006, 01:22 PM

Ive seen both of those before... Absolutely hilarious. With the chevy, who are you marketing towards? I doubt there are people on the fence as to whether they want to buy an equinox and the Rx330 (now the 350).

Next marketing scheme, the chevy cobalt versus the M3

BMW E90 · 04-30-2006, 01:53 PM

I've noticed this as well. I guess they're trying to up-class their cars. They dont want a huyndai to just be a cheap car in people's mind.

aapriadi · 04-30-2006, 03:21 PM

Quote:

Originally Posted by bavarian19

Ive seen both of those before... Absolutely hilarious. With the chevy, who are you marketing towards? I doubt there are people on the fence as to whether they want to buy an equinox and the Rx330 (now the 350).

Next marketing scheme, the chevy cobalt versus the M3

04-30-2006, 11:03 AM	#1
deutschmann59 Captain Drives: 2006 325i Join Date: Mar 2005 Location: e90post.com Posts: 735 iTrader: (0)	Lexus RX350 vs. Chevy Equinox What do these two cars have in common? They are side by side in a Chevy commercial and Chevy is trying to say their equinox is better because it costs $15,000 less. Anyone else see this? Keep an eye out for this commercial--it's good for a little chuckle
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04-30-2006, 12:42 PM	#2
mapsbmw Awesomest Member Drives: E90 325i => 2006 Join Date: Mar 2006 Location: CT Posts: 82 iTrader: (0)	Nothing tops the comparsion Hyundai makes with the BMW 7-series. As far as the Lexus and Chevy, it might be size, because what else could it really be?? __________________ My car

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04-30-2006, 01:22 PM	#3
bavarian19 General Drives: Car Join Date: Mar 2005 Location: VA Posts: 18,659 iTrader: (22)	Ive seen both of those before... Absolutely hilarious. With the chevy, who are you marketing towards? I doubt there are people on the fence as to whether they want to buy an equinox and the Rx330 (now the 350). Next marketing scheme, the chevy cobalt versus the M3

04-30-2006, 01:53 PM	#4
BMW E90 Major General Drives: E90 335i Join Date: Nov 2005 Location: Around the Bay Posts: 7,948 iTrader: (8)	I've noticed this as well. I guess they're trying to up-class their cars. They dont want a huyndai to just be a cheap car in people's mind.