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BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > Billboard Wars Update? Ya.. I've got one



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      04-17-2009, 02:50 PM   #23
yomama69
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Originally Posted by boostin4fun View Post
If checkmate was so bad than how come we are still talking about it? Its been days and its still a buzz everywhere. BMW did a great job with the checkmate add and they deserve props for that. If someone says they should be fired or whatever sorry you have no idea what your talking about.
They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.
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      04-17-2009, 02:58 PM   #24
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*waits for audi to throw up a billboard of an R8 V10*
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      04-17-2009, 03:14 PM   #25
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Audi got spanked. BMW is not only the superior car but the superior marketer. They should accept it and go back to what they do best.... Competing with AMG for second place in the sporty luxury sedan market.
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      04-17-2009, 03:15 PM   #26
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Quote:
Originally Posted by yomama69 View Post
They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.

Have you driven an A4? I'd rather a 335i E90
Have you driven an A5? Sure it's pretty but I'd rather a 335 E92

Audi's cars lack the passion and character that a BMW has.
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      04-17-2009, 03:16 PM   #27
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Definitely PS'd, the shadows are all wrong.

http://jalopnik.com/5213704/bmw-vs-a...yline=true&s=x
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      04-17-2009, 03:18 PM   #28
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Nah Mentioning anything about chess just confirms defeat from Audi!
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      04-17-2009, 03:20 PM   #29
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PS'd. If you look closely, the period overlaps the car.
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      04-17-2009, 03:22 PM   #30
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http://www.facebook.com/pages/Audi-USA-News/78006150114

Lots of suggestions for responses from Audi fans here, just like the PS-ed one from this thread.
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      04-17-2009, 03:23 PM   #31
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Quote:
Originally Posted by yomama69 View Post
They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.
Yea but to the average person, they're not going to know the difference between a M3 or a M6 or a 328i or w/e. Sure, enthusiasts will know right away but the vast majority of the people will just see a clever billboard sign
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      04-17-2009, 03:23 PM   #32
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      04-17-2009, 03:33 PM   #33
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Originally Posted by JIM E92 View Post
What if you did not see the other billboard? I'm sure 90% of the people that pass by these signs never notice the correlation. The camera angle and the powerful zoom lens the photo was taken with make it seem like the billboards are next to each other when in fact they are separated by some distance. Now the Audi billboard makes no sense to most people. Most are probably asking WTF? Nice sign pollution from both parties.
sign pollution? srsly?
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      04-17-2009, 03:37 PM   #34
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BMW, "The Ultimate Driving Machine... when it works"
lets not start talking about you merc,,,,,
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      04-17-2009, 03:38 PM   #35
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Lemans?... Fail


Followed by Audi's F1 car... oh, wait.
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      04-17-2009, 04:08 PM   #36
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Quote:
Originally Posted by yomama69 View Post
They didn't even use a comparable car in the add. Audi uses an A4 and BMW comes back with an e92 M3. It's really not the same target. Sure, "Checkmate" is clever, but you have to look at the entire add as a whole.
No shit you have to look at it as a whole. I'm sorry your marketing skills are horrid.

Bottom line look at the buzz it has created? Seeing that is seeing the ad as a whole not just the car used.
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      04-17-2009, 04:38 PM   #37
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Well, the fact is BMW doesn't make anything that can come anywhere near an R8 5.2 in any measure of performance...so...yeah. The O'RLY owl R8 billboard would be a good idea.
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      04-17-2009, 04:41 PM   #38
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Originally Posted by DineshD View Post
I thought "Checkmate" was quite clever.
The checkmate comment was clever as shit imo. I hope BMW owns them.
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      04-17-2009, 04:44 PM   #39
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Quote:
Originally Posted by boostin4fun View Post
No shit you have to look at it as a whole. I'm sorry your marketing skills are horrid.

Bottom line look at the buzz it has created? Seeing that is seeing the ad as a whole not just the car used.
, my marketing class seemed to appreciate it
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      04-17-2009, 05:00 PM   #40
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This whole billboard thing is mental.

BTW, the R8 is based on a detuned Gallardo engine and also uses its tranny. It's not really 100% an Audi now is it?
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      04-17-2009, 05:36 PM   #41
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these billboard wars are hilarious! i seen them on Honda forums too!!!
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      04-17-2009, 06:23 PM   #42
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Not reading passed the first post. -___-
Shopped..
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      04-17-2009, 06:34 PM   #43
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My Favorite adds.
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      04-17-2009, 06:37 PM   #44
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it's ps'ed. there are like 15 others.

http://jalopnik.com/5213704/bmw-vs-a...d-cold-war-hot
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