E90Post
 


European Auto Source
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW of Bridgeport's billboard is scaring drivers into 911 calls



Reply
 
Thread Tools Search this Thread
      01-22-2010, 06:00 PM   #1
Mark
Administrator
 
Mark's Avatar
 
Drives: 1M
Join Date: Mar 2005
Location: USA

Posts: 3,932
iTrader: (1)

Garage List
BMW of Bridgeport's billboard is scaring drivers into 911 calls



Its no secret BMW has a really great marketing machine, with really invetive ads on the internet, in print, and of course highway billboards. There were the famous BMW v Audi billboard ad wars of last year which many of us remember. This time around, theres not a war, but a very simple billboard ad to highlight a local Connecticut dealers offer of overnight test drives.

Whats happened since is that this story is spreading over the internet because the billboard is scaring local residents into calling 911 because they think that its a real person sitting on the billboard! I'm not sure what they think of the giant teddy bear next to him, but whatever. This is marketing gold because its working and the word is spreading.

I for one never knew BMW dealerships did overnight test drives, so on that front, this billboard really worked.

Name:  bmw_billboard_04.jpg
Views: 4098
Size:  40.7 KB

Check out the entire collection of BMW of Bridgeport billboard ads here Jalopnik

Source: AP News via Autoblog
__________________
The new beast. BMW M5.
Mark is offline   United_States
0
Reply With Quote
      01-22-2010, 06:40 PM   #2
southlight
Moderator / European Editor
 
southlight's Avatar
 
Drives: BMW
Join Date: Apr 2006
Location: Germany

Posts: 6,748
iTrader: (0)

Quote:
Originally Posted by MarkE90M3 View Post
I never knew BMW dealerships did overnight test drives, so on that front, this billboard really worked.
Well, "Only at BMW of Bridgeport".


Best regards,
south
__________________
Those forums...WHY NOT?


JOIN THE 6MT CLUB GROUP
southlight is offline  
0
Reply With Quote
      01-22-2010, 09:14 PM   #3
ptack
Brigadier General
 
ptack's Avatar
 
Drives: 135i
Join Date: May 2008
Location: NJ

Posts: 4,238
iTrader: (0)

Garage List
2008 135i  [3.00]
Yes, in Father Panik village.
__________________
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
ptack is offline   United_States
0
Reply With Quote
      01-22-2010, 09:25 PM   #4
Scorpion
Major
 
Drives: Nothing
Join Date: Aug 2008
Location: Nowhere

Posts: 1,215
iTrader: (0)

Haha that's crazy, probably going to cause an accident.
Scorpion is offline   No_Country
0
Reply With Quote
      01-23-2010, 10:48 AM   #5
positiveions
Lieutenant General
 
positiveions's Avatar
 
Drives: 09 MKV JETTA 2.5 & E90 M3 :)
Join Date: Sep 2007
Location: La Verne, CA

Posts: 10,469
iTrader: (1)

Send a message via MSN to positiveions Send a message via Yahoo to positiveions
bravo, nice creative add. but that is hilarious
positiveions is offline   Lebanon
0
Reply With Quote
      01-23-2010, 10:56 AM   #6
Vintage
Colonel
 
Vintage's Avatar
 
Drives: 2010 Z4 35i and 2014 535d x
Join Date: Aug 2009
Location: Austin, Texas

Posts: 2,235
iTrader: (0)

people really think a guy and giant stuffed bear are real????
Vintage is offline   United_States
0
Reply With Quote
      01-23-2010, 11:20 AM   #7
JoeyBananaz18
Brigadier General
 
JoeyBananaz18's Avatar
 
Drives: metrocard
Join Date: May 2009
Location: Whitestone, NY

Posts: 3,754
iTrader: (3)

whats so strage about that? i sleep with the same teddy bear lol.
__________________
7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
JoeyBananaz18 is offline  
0
Reply With Quote
      01-23-2010, 12:12 PM   #8
GnokGnik
Captain
 
Drives: E92 335i, 997 C2S
Join Date: May 2008
Location: SoCal

Posts: 936
iTrader: (0)

Any great ad requires some sex....I say have a naked female doll up there next time.

I mean any type of attention is good right?|
GnokGnik is offline  
0
Reply With Quote
      01-23-2010, 12:32 PM   #9
PDWebb
New Member
 
Drives: E70 3.0si, E36 M3
Join Date: Nov 2009
Location: Las Vegas, NV

Posts: 17
iTrader: (0)

Crazy indeed.
PDWebb is offline  
0
Reply With Quote
      01-23-2010, 01:17 PM   #10
Imola.ZHP
No car payments...
 
Imola.ZHP's Avatar
 
Drives: 2003 BMW 330i ZHP
Join Date: Mar 2006
Location: Mud Island, TN

Posts: 1,970
iTrader: (0)

Send a message via AIM to Imola.ZHP Send a message via MSN to Imola.ZHP Send a message via Yahoo to Imola.ZHP
Saw a preview of that a few weeks back on the local (memphis) news, didn't pay attention to what MFG it was for and didn't watch the news long enough to find out...

Free press is the best!
__________________

Marcus
-- 330i ZHP
-- Build Date 03/03/03
Imola.ZHP is offline   United_States
0
Reply With Quote
      01-23-2010, 03:18 PM   #11
rippit18
Studntloan
 
Drives: 2008 e92 m3 sg
Join Date: Nov 2009
Location: ny

Posts: 25
iTrader: (0)

That's absolutely amazing!!!
rippit18 is offline  
0
Reply With Quote
      01-23-2010, 03:41 PM   #12
vAnt826
Major
 
Drives: E92 M3
Join Date: Nov 2006
Location: Seattle

Posts: 1,418
iTrader: (3)

Uh, T-Mobile does this all the time.
vAnt826 is offline  
0
Reply With Quote
      01-23-2010, 04:46 PM   #13
Nick325I_QC
EMT - Firefighter
 
Nick325I_QC's Avatar
 
Drives: BMW 06 325I
Join Date: Feb 2009
Location: Sainte-Julie, Qc , Canada

Posts: 237
iTrader: (0)

Garage List
2006 325I  [0.00]
1988 ranger  [0.00]
I'm working in a 9-1-1 center, and i would be laughing every time someone call for that
__________________

VMR VB3- 18 inch 18X8,5-18X9 235/275 Falken 452 // Kw V1 // Zimmerman Cross drilled rotors // Mtech Front + splitters // BMW performance exhaust // Matte 3M carbon fibre roof and interior // Mtec angel eyes // Matte black front grille
Nick325I_QC is offline   Canada
0
Reply With Quote
      01-23-2010, 05:12 PM   #14
ZTZ1010
Captain Planet
 
ZTZ1010's Avatar
 
Drives: 11' E92 ZCP M3
Join Date: Feb 2008
Location: CT

Posts: 1,062
iTrader: (8)

Garage List
2009 BMW 335i  [4.80]
2011 BMW M3  [0.00]
Send a message via AIM to ZTZ1010
haha this is the dealership I go to and seeing it in person was 10x better!
__________________
2011.5 Alpine White E92 M3 | DCT w/ BPM Software | ZCP | CF Roof | CF Lip| Fully Coded | AFE Stage 2 Intake| ACM Exhaust | ACM Test Pipes | BPM Stage II Dev Tune | AA Pulleys | RPi Scoops | Swift Springs | LED Interior Lights| LUX V4 | Extended Aluminum DCT Paddles|
ZTZ1010 is offline   United_States
0
Reply With Quote
      01-23-2010, 06:25 PM   #15
NewM3driver
Captain
 
Drives: 2008 m3 sedan
Join Date: Nov 2008
Location: CT

Posts: 617
iTrader: (0)

BMW of Bridgeport is the absolute BEST for service, lunch, new car prices... you name it. If you live ANYWHERE CLOSE it is worth making the trip to do business with them.

The bill board in person is hilarious.
NewM3driver is offline  
0
Reply With Quote
      01-23-2010, 07:39 PM   #16
nuespeedgti
Captain
 
nuespeedgti's Avatar
 
Drives: E90 M3
Join Date: Feb 2009
Location: Rehoboth, MA

Posts: 761
iTrader: (3)

regardless if it works or not generating unneeded calls to 911 is a little to far.
potentially it could be costing someone their life. i hate to be that guy but its
true.
nuespeedgti is offline   United_States
0
Reply With Quote
      01-24-2010, 01:25 PM   #17
ebeem
First Lieutenant
 
ebeem's Avatar
 
Drives: E93 335i M - Paket
Join Date: Jul 2007
Location: Munich,Germany

Posts: 325
iTrader: (0)

Quote:
Originally Posted by nuespeedgti View Post
i hate to be that guy
at least you realize it yourself

I like it
and people freaking out because of stuff like that should be ed each time they do it
sure,there is a man with 10 feet long legs standing on a billboard...
or a man and teddy bear sitting on that thing..
ebeem is offline   Germany
0
Reply With Quote
      01-24-2010, 05:41 PM   #18
MEGA
Dieseasal
 
MEGA's Avatar
 
Drives: LCI E92 335d M-Sport
Join Date: Jan 2009
Location: Harrow, London

Posts: 6,839
iTrader: (2)

Send a message via MSN to MEGA
awesome advertisement..
__________________
Previously: 2003 Peugeot 206 1.6 8v | 2006 E90 320d M-Sport, 19" BBS CH, Full Ice-cold JL audio install, August 2010 Total BMW 6 page feature car. | 2003 Nissan 350Z GT Coupe 286BHP
Now:2010 E92 LCI 335d M-Sport
MEGA is offline   United Kingdom
0
Reply With Quote
      01-24-2010, 05:59 PM   #19
bavarian19
General
 
bavarian19's Avatar
 
Drives: Car
Join Date: Mar 2005
Location: VA

Posts: 18,813
iTrader: (23)

bavarian19 is offline   United_States
0
Reply With Quote
      01-25-2010, 03:46 AM   #20
Shazmonkee
 
Shazmonkee's Avatar
 
Drives: BMW E92
Join Date: Feb 2007
Location: United States

Posts: 2,457
iTrader: (11)

Garage List
Send a message via AIM to Shazmonkee
Quote:
Originally Posted by nuespeedgti View Post
regardless if it works or not generating unneeded calls to 911 is a little to far.
potentially it could be costing someone their life. i hate to be that guy but its
true.
Trust me. People call 911 for much more "unneeded" reasons than this. If we're to complain about how people are calling for bad reasons, this is not one of them
Shazmonkee is offline   United_States
0
Reply With Quote
      01-25-2010, 05:13 AM   #21
footie
Major General
 
footie's Avatar
 
Drives: ????????????
Join Date: Oct 2007
Location: BMW M3 will get a V6TT

Posts: 7,507
iTrader: (0)

Garage List
2008 E92 M3  [0.00]
You can't buy publicity like that.

Priceless.
footie is offline   No_Country
0
Reply With Quote
      02-16-2010, 06:56 PM   #22
135iUSN
135i is fun at 155mph
 
135iUSN's Avatar
 
Drives: 135i Alpine White / Terra
Join Date: Sep 2008
Location: CVG

Posts: 1,367
iTrader: (1)

Garage List
almost as good as using the President for free advertising for a sport jacket LOL
__________________
'09 135i / Dinan Stage 2 / Alpine White w/Terracotta / High Gloss Black Trim / ZCW / ZPP / ZSP w/313's / CA / PDC / Step & Paddle Shift / iDrive / iPod-USB / Perf Kidney Grills / LCI Tails / Passport 9500ix / M Floor Mats
'11 LR4 HSE LUX / RSE / Vison pk / HD pk ///
135iUSN is offline   United_States
0
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 08:04 PM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST