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BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW of Bridgeport's billboard is scaring drivers into 911 calls



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      01-22-2010, 07:00 PM   #1
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BMW of Bridgeport's billboard is scaring drivers into 911 calls



Its no secret BMW has a really great marketing machine, with really invetive ads on the internet, in print, and of course highway billboards. There were the famous BMW v Audi billboard ad wars of last year which many of us remember. This time around, theres not a war, but a very simple billboard ad to highlight a local Connecticut dealers offer of overnight test drives.

Whats happened since is that this story is spreading over the internet because the billboard is scaring local residents into calling 911 because they think that its a real person sitting on the billboard! I'm not sure what they think of the giant teddy bear next to him, but whatever. This is marketing gold because its working and the word is spreading.

I for one never knew BMW dealerships did overnight test drives, so on that front, this billboard really worked.

Name:  bmw_billboard_04.jpg
Views: 4111
Size:  40.7 KB

Check out the entire collection of BMW of Bridgeport billboard ads here @Jalopnik

Source: AP News via Autoblog
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      01-22-2010, 07:40 PM   #2
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Quote:
Originally Posted by MarkE90M3 View Post
I never knew BMW dealerships did overnight test drives, so on that front, this billboard really worked.
Well, "Only at BMW of Bridgeport".


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south
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      01-22-2010, 10:14 PM   #3
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      01-22-2010, 10:25 PM   #4
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Haha that's crazy, probably going to cause an accident.
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      01-23-2010, 11:48 AM   #5
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bravo, nice creative add. but that is hilarious
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      01-23-2010, 11:56 AM   #6
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people really think a guy and giant stuffed bear are real????
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      01-23-2010, 12:20 PM   #7
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whats so strage about that? i sleep with the same teddy bear lol.
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      01-23-2010, 01:12 PM   #8
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Any great ad requires some sex....I say have a naked female doll up there next time.

I mean any type of attention is good right?|
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      01-23-2010, 01:32 PM   #9
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Crazy indeed.
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      01-23-2010, 02:17 PM   #10
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Saw a preview of that a few weeks back on the local (memphis) news, didn't pay attention to what MFG it was for and didn't watch the news long enough to find out...

Free press is the best!
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      01-23-2010, 04:18 PM   #11
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That's absolutely amazing!!!
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      01-23-2010, 04:41 PM   #12
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Uh, T-Mobile does this all the time.
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      01-23-2010, 05:46 PM   #13
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I'm working in a 9-1-1 center, and i would be laughing every time someone call for that
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      01-23-2010, 06:12 PM   #14
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haha this is the dealership I go to and seeing it in person was 10x better!
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      01-23-2010, 07:25 PM   #15
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BMW of Bridgeport is the absolute BEST for service, lunch, new car prices... you name it. If you live ANYWHERE CLOSE it is worth making the trip to do business with them.

The bill board in person is hilarious.
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      01-23-2010, 08:39 PM   #16
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regardless if it works or not generating unneeded calls to 911 is a little to far.
potentially it could be costing someone their life. i hate to be that guy but its
true.
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      01-24-2010, 02:25 PM   #17
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Quote:
Originally Posted by nuespeedgti View Post
i hate to be that guy
at least you realize it yourself

I like it
and people freaking out because of stuff like that should be ed each time they do it
sure,there is a man with 10 feet long legs standing on a billboard...
or a man and teddy bear sitting on that thing..
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      01-24-2010, 06:41 PM   #18
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awesome advertisement..
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      01-24-2010, 06:59 PM   #19
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      01-25-2010, 04:46 AM   #20
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Quote:
Originally Posted by nuespeedgti View Post
regardless if it works or not generating unneeded calls to 911 is a little to far.
potentially it could be costing someone their life. i hate to be that guy but its
true.
Trust me. People call 911 for much more "unneeded" reasons than this. If we're to complain about how people are calling for bad reasons, this is not one of them
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      01-25-2010, 06:13 AM   #21
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You can't buy publicity like that.

Priceless.
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      02-16-2010, 07:56 PM   #22
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almost as good as using the President for free advertising for a sport jacket LOL
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