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      01-23-2010, 02:50 PM   #1
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JOY is the smell of leather?

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File this one under interesting BMW marketing. BMW financial in Canada has produced a pamphlet that gives the scent of new car leather. You know that smell that is intoxicating, the one I wish my car would have for the rest of her days. BMW Canada will be distributing these advertising pamplets at Autoshows around the country in 2010.

Source: http://www.marketingmag.ca/english/n...21_142913_6820
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      01-23-2010, 05:02 PM   #2
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      01-24-2010, 12:34 PM   #3
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      01-24-2010, 12:37 PM   #4
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I think that's taking the whole "joy" campaign a bit too far..
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      01-24-2010, 12:49 PM   #5
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I heard there is a fragrance for cars, that gives the scent of a "new car"...
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      01-24-2010, 12:54 PM   #6
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just as a thought, there was a fragrance for dogs, launched at Saks Fifth Avenue NYC, it was named "Oh My Dog!"....so with that in mind, the "new car scent" should be called "Oh My Ride"? Any other funny thoughts on that?
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      01-24-2010, 01:27 PM   #7
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Quote:
Originally Posted by dimabimmer View Post
just as a thought, there was a fragrance for dogs, launched at Saks Fifth Avenue NYC, it was named "Oh My Dog!"....so with that in mind, the "new car scent" should be called "Oh My Ride"? Any other funny thoughts on that?
"Oh My Wife"....
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      01-24-2010, 02:52 PM   #8
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"Oh My Wife"....
you don't want your girlfriend smell that scent...

-this car smells wondeful honey, smells like a new car...
-it's oh my wife...
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      01-24-2010, 02:58 PM   #9
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Quote:
Originally Posted by MarkE90M3 View Post

File this one under interesting BMW marketing. BMW financial in Canada has produced a pamphlet that gives the scent of new car leather. You know that smell that is intoxicating, the one I wish my car would have for the rest of her days. BMW Canada will be distributing these advertising pamplets at Autoshows around the country in 2010.

Source: http://www.marketingmag.ca/english/n...21_142913_6820
Joy would be to see a HPFP for the N54 engine, guaranteed to outlast the faked leather scent in longevity.
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      01-24-2010, 05:06 PM   #10
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bmw redefining standards in every aspect.... from the look, feel, and performance.... to the smell? amazing..
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      01-24-2010, 08:48 PM   #11
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Cool ad. Wish my car still smelled new.
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      01-24-2010, 09:30 PM   #12
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You can buy a scent for that, but keeping the interior clean and food-free seems to work. People are always telling me my cars smell brand new.
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      01-24-2010, 10:38 PM   #13
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i lovee the smell of a new bmw loll
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      01-24-2010, 10:54 PM   #14
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Thus, JOY =/= The Ultimate Driving Machine
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      01-24-2010, 11:07 PM   #15
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i lovee the smell of a new bmw loll
its the best new car smell
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      01-25-2010, 03:46 AM   #16
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I remember a tire ad in a magazine with a scented pull out, with the smell of burnt rubber. It smelled like the real deal.
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      01-25-2010, 04:19 AM   #17
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now BMW has to sell us this perfume.
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      01-25-2010, 09:25 AM   #18
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sometimes ill find 3 of my friends just poking their heads in my car just to smell the leather. not counting the million other people who go apeshit for the way my car smells. a complex mixture of herb and leather

if this was a product, id buy it. bmw leather is the greatest
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      01-25-2010, 10:46 AM   #19
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of course the new car smell is slightly toxic, but lets just forget about that.
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      01-25-2010, 10:46 AM   #20
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ewwww! LOL!
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      01-25-2010, 11:35 PM   #21
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no wonder i get a boner every time i sit in a new bmw in the dealership.
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      01-29-2010, 06:02 PM   #22
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Quote:
Originally Posted by Kiemyster View Post
sometimes ill find 3 of my friends just poking their heads in my car just to smell the leather. not counting the million other people who go apeshit for the way my car smells. a complex mixture of herb and leather

if this was a product, id buy it. bmw leather is the greatest
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