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BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > Joy is coming to the USA for the Olympics (including VED spot)



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      02-14-2010, 12:03 PM   #23
southlight
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Here's the "Tunnel" spot depicting the Vision EfficientDynamics concept car:




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The 60-second “Tunnel” spot, which will premiere on February 15th, depicts the futuristic-looking BMW Vision EfficientDynamics Concept Vehicle driving through a dark tunnel, its image giving way to glimpses of vehicles in BMW’s product line-up as it darts in and out of shadows. At the other end of the tunnel, the entire product portfolio emerges into full daylight and the video cuts to smiling drivers behind the wheels. A voice over intones, “Every BMW is created with EfficientDynamics – technologies that maximize the joy of driving and make us the most fuel-efficient luxury car company in America.”

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      02-14-2010, 05:10 PM   #24
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The video was amazing.
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      02-14-2010, 05:50 PM   #25
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wow. thats a great commercial. if they're gonna play up this "Joy" they need more commercials like that.
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      02-14-2010, 05:51 PM   #26
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Love the most recent video! Show cases our brand perfectly.
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      02-14-2010, 06:45 PM   #27
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Nice 60sec commercial
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      02-14-2010, 09:45 PM   #28
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Im sorry but the whole Joy thing makes me feel a bit embarrassed.
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      02-15-2010, 01:13 AM   #29
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Quote:
Originally Posted by 335fourdoor View Post
it's starting to get on my nerves.
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      02-15-2010, 02:14 AM   #30
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Great commercials!!
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      02-15-2010, 07:19 AM   #31
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Quote:
Originally Posted by kcgman View Post
I thought it was an interesting article, and I learned a few things to boot.

1. BMWNA sells cars at the $30K price point.
2. BMWNA sells hybrids
3. There's such a thing as a 507.

Of course, it could be that I'm still asleep and will wake up to realize that this was all just a dream.
1: 128i is under $30k
2: X6 an 7
3: and this is the only reason for writing this, wanted to post this pic:

Also, the gentleman who is complaining about getting free Leather upholstry: rest assured, ZPP is $1450 less with the (mandatory) ZVP.
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      02-15-2010, 07:45 AM   #32
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not bad
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      02-15-2010, 08:07 AM   #33
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Quote:
Originally Posted by 135forthewin View Post
Saw this and thought, hmm...

So did they photoshop or go back to the same location?

Good commercial nonetheless, that just caught my eye haha
Yup! I believe that original photo came out a few years before the entire Joy theme, so I think it was photoshoped after
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      02-15-2010, 12:17 PM   #34
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Quote:
Originally Posted by 135forthewin View Post
Saw this and thought, hmm...

So did they photoshop or go back to the same location?

Good commercial nonetheless, that just caught my eye haha
I would say that it is photoshop. Note how the lighting and shadows are exactly the same. Also not that the vert in question has the OEM trunk lip spoiler (a feature that the verts go without) Also note how the vert is sedona. A color choice not availible on american verts.

All in all tho its a fantastic chop and im sure that we are the only ones who noticed.
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      02-17-2010, 01:26 AM   #35
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[u2b]<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/QqGsxwQpa_g&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QqGsxwQpa_g&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>[/u2b]
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      02-18-2010, 11:27 AM   #36
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This is not good. No differentiation here. What exactly does 'joy' mean for BMW. Couldn't any car company advertise based on 'joy'. KIA could do 'joy', and so could Chevy.

BMW is getting away from who they really are - an identity crisis of sorts. In marketing terms I signed up for the Ultimate Driving Machine, not Joy. Not sure I really get this strategy. BMW seems to be heading down the slippery slope of appealing to all versus serving their real customer base - those passionate about the driving experience.
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      02-19-2010, 03:40 AM   #37
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BMW is trying to feminize their brand a bit, and from a marketing perspective, it makes sense. BMW has the stereotype for being a 'guys' car. Adding an emotional term like 'joy' appeals more to the masses of all backgrounds. Please remember these ads are being aired for the 2010 Olympics viewer, which means, families, and not an ad in between a NBA or football game.
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      02-19-2010, 06:27 PM   #38
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Quote:
Originally Posted by drburton View Post
This is not good. No differentiation here. What exactly does 'joy' mean for BMW. Couldn't any car company advertise based on 'joy'. KIA could do 'joy', and so could Chevy.

BMW is getting away from who they really are - an identity crisis of sorts. In marketing terms I signed up for the Ultimate Driving Machine, not Joy. Not sure I really get this strategy. BMW seems to be heading down the slippery slope of appealing to all versus serving their real customer base - those passionate about the driving experience.
Nailed it PERFECTLY.
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      02-21-2010, 08:04 PM   #39
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Quote:
Originally Posted by BMWinNorthdakota View Post
Love the most recent video! Show cases our brand perfectly.
If you are correct, "our brand" is heading for failure.
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      02-26-2010, 02:16 PM   #40
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BMW TV - Physics Lesson

BMW released a new spot loosely related to the JOY campaign on their youtube channel.

This time it's a dig at Audi, maybe even a tit-for-that response to Audi's latest commercials. enJOY!




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      02-26-2010, 02:35 PM   #41
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Love it
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      02-26-2010, 02:55 PM   #42
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In the school video...It's sad to see BMW playing Audi's bitchin game. You don't need to do this when you sell a superior product...
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      02-26-2010, 03:09 PM   #43
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Lol i love the Physics lesson ad!
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      02-26-2010, 03:11 PM   #44
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The most recent add is pretty horrible IMO.

They did exactly what Audi did with their car and driver comparisons, only in a dumb cliche' way.

"Well, almost every car..." Seriously? Com'on. Be more witty than that....


I didnt think BMW would respond to Audi's low blows .

Last edited by BMWinNorthdakota; 02-26-2010 at 03:22 PM.
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