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      04-12-2010, 11:24 AM   #1
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BMW finishes 2010 Q1 as world's top premium brand

As reported on Bimmerpost Homepage.

BMW holds off Audi to finish Q1 as world's top premium brand

Douglas A. Bolduc
Automotive News Europe -- April 12, 2010 13:46 CET

MUNICH -- BMW brand outsold Audi by 1,709 units globally in the first quarter to maintain its place as the world's No. 1 premium brand.

BMW brand's global sales increased 13.8 percent to 265,809 in the quarter compared with 264,100 for Audi. BMW was helped by strong demand for the recently launched X1 small crossover and 7-series sedan. BMW sold 19,657 X1s in the first three months of the year while 7-series sales rose 54.1 percent to 14,245 units.

"We are back on our growth track in nearly all the automobile markets,” BMW sales boss Ian Robertson said in a statement. “We intend to continue improving on last year's figures throughout the second quarter.”

Robertson is counting on the new 5-series sedan and revised versions of the 3-series coupe and convertible to lead the way. The 5 series was launched last month in Europe and goes on sales in the United States in June. The 5 series accounts for just over half of BMW's profits.

Updated versions of the BMW 3-series models have been available to customers since late March. The new Countryman small crossover from BMW sister brand Mini arrives in the autumn.

The wave of new models is expected to help BMW Group, which includes the BMW, Mini and Rolls-Royce brands, achieve “healthy growth in the single-digit percent range to reach more than 1.3 million vehicles" for the full year, Robertson said.

In the first quarter, BMW Group reported sales of 315,614 cars, a 13.8 percent increase compared with the same period last year.

Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz0ktrSwp91
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      04-12-2010, 11:43 AM   #2
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Well done BMW.

p.s.

Though given the gains Audi have been making year on year it's only a matter of time before they actually do overtake them.

Last edited by footie; 04-12-2010 at 03:36 PM.
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      04-12-2010, 12:05 PM   #3
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Guess its time for the next gen 3series to put the hurt on Audi.
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      04-12-2010, 12:28 PM   #4
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      04-12-2010, 12:49 PM   #5
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      04-12-2010, 12:51 PM   #6
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I helped.
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      04-12-2010, 01:13 PM   #7
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Me too
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      04-12-2010, 01:17 PM   #8
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AWESOME news!!
I'm somewhere in that Q1 list of 315,614 cars.

Quote:
Originally Posted by brinx38 View Post
Who is # 3?
Probably Mercedes.
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      04-12-2010, 01:18 PM   #9
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EEEK Audi is running close!

F10 5er!! where are you?!
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      04-12-2010, 01:32 PM   #10
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very proud, BMW ftw !
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      04-12-2010, 01:45 PM   #11
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How about BMW Bikes? Anything in there? I find it hard to fathom that with the vast BMW product line that they only outsold Audi by 1,700 vehicles.. ?? Am I missing something?
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      04-12-2010, 02:25 PM   #12
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Ha Ha Audi..
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      04-12-2010, 03:07 PM   #13
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Quote:
Originally Posted by footie View Post
Well done BMW.
+1.......healthy financial status means more R&D for the cars we love

Cheers,
e46e92
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      04-12-2010, 04:28 PM   #14
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Well done
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      04-12-2010, 04:34 PM   #15
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Audi thumb down..lol
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      04-12-2010, 05:24 PM   #16
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Wait for next X3, 6er, 1er, 3er and Z2.
By the way, I would like Audi to overtake BMW. BMW will then become more special, all the coks, ricers, dealers, gangsters will drive Audi.
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      04-12-2010, 05:46 PM   #17
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Wow great job BMW!
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      04-12-2010, 06:29 PM   #18
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Quote:
Originally Posted by Levi View Post
Wait for next X3, 6er, 1er, 3er and Z2.
By the way, I would like Audi to overtake MW. BMW will then become more special, all the coks, ricers, dealers, gangsters will drive Audi.
so are u saying they are driving bmw now?
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      04-12-2010, 07:43 PM   #19
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After reading the article, This image comes to mind.



all hail..
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      04-12-2010, 07:59 PM   #20
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Job well done BMW
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      04-12-2010, 08:25 PM   #21
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Quote:
Originally Posted by brinx38 View Post
After reading the article, This image comes to mind.



all hail..
I was going to post that as well. Too funny.
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      04-12-2010, 10:57 PM   #22
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Quote:
Originally Posted by brinx38 View Post
After reading the article, This image comes to mind.



all hail..
I just love this! Great job BMW!
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