E90Post
 


European Auto Source
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > Interview with Dr. Kay Segler by Kilometer Magazine (from the O-fest event)



Reply
 
Thread Tools Search this Thread
      09-16-2010, 02:41 PM   #1
Mark
Administrator
Mark's Avatar
United_States
1879
Rep
4,010
Posts

 
Drives: 1M
Join Date: Mar 2005
Location: USA

iTrader: (1)

Garage List
Interview with Dr. Kay Segler by Kilometer Magazine (from the O-fest event)


Bryan from Kilometer magazine got to sit down with Dr. Segler during the BMWCCA Octoberfest event where the first part of the 1-Series M Coupe was revealed, but the interview is very general in nature and hits on a few topics. The event was almost a month ago, and theres not much new information here, but for those not familiar with Dr. Kay Segler and his vision of what BMW M stands for, how it operates and what the future holds, this is certainly worth the read. Here are a few select quotes. Follow the link at the bottom for the full article!

Quote:
KM- We’re here today at Road America with the BMW Club for Oktoberfest. All around us are M cars of every variety. Tell us what the M brand means to BMW.

Dr. K- For me it’s the pinnacle of BMW. In one way or another, you don’t need to make a compromise. The cars are a little more costly, so we can use technologies that sometimes come only later into series production, like the use of carbon fiber in our M3. Therefore, it’s the pinnacle of sportiness for BMW.
Quote:
KM- And how much of a pure M car will this 1 M be?

Dr. K- It will be an M car. Period. Again, think about the three sequences of driving. The handling is the most important part.

Quote:
KM- What is your favorite M car of all time?

Dr. K- Well, it’s between the E30 M3, because it was so pure, and the new M3 GTS. They’re very different cars, but both are very honest cars. I like honest cars.

Full article: Kilometer Magazine
__________________
I'll take one please. BMW M3.
Appreciate 0
      09-16-2010, 08:10 PM   #2
Vel
Private
1
Rep
57
Posts

 
Drives: Looking for a Z4
Join Date: Aug 2010
Location: FL

iTrader: (0)

Would Dr. K's 'favorite car', the M3, happen to be the same one that just tied with the Mustang?
__________________
Question, challenge, and always keep a fresh battery in your bullshit detector.
Appreciate 0
      09-16-2010, 08:24 PM   #3
MDyDinanM
OIF Veteran
MDyDinanM's Avatar
United_States
57
Rep
2,090
Posts

 
Drives: ///M
Join Date: Oct 2009
Location: East Coast

iTrader: (0)

Garage List
2008 BMW M5  [3.44]
Quote:
Would Dr. K's 'favorite car', the M3, happen to be the same one that just tied with the Mustang?
if you are referring to Motor Trends comparison, the M3 won, but just barely.

see video link below:




I think all brand cars that produce sport cars, whether it's Ford, Chevy, etc all strive to be comparable to the latest M3. The M3, in my opinion, and i've read it elsewhere, probably Car & Driver, sets the standard for all automakers to strive to be like.
__________________
Retired: '06 BMW E46 ///M3
Current: '08 BMW E60 DINAN ///M5, Interlagos Blue, SMG
DINAN Stage 2 Suspension, Exhaust, Stage III Software, Front strut braces,
Intakes, 13% Underdrive pulley, 3.91 Differential, RPI Scoops.
Appreciate 0
      09-16-2010, 08:26 PM   #4
BBK
Banned
45
Rep
3,078
Posts

 
Drives: A boring one...
Join Date: Oct 2008
Location: Australia

iTrader: (0)

Garage List
2009 BMW 135i  [2.88]
Sigh...


Segler: "In one way or another, you donít need to make a compromise."

That's not true at all, all cars are a comprimise between something. The 1M Coupe is a MASSIVE comprimise.
Appreciate 0
      09-16-2010, 08:31 PM   #5
E60orBust
Captain
United_States
15
Rep
670
Posts

 
Drives: "The Brothers //M-Sport" E90/2
Join Date: Jul 2007
Location: MD

iTrader: (0)

Quote:
Originally Posted by Vel View Post
Would Dr. K's 'favorite car', the M3, happen to be the same one that just tied with the Mustang?
That is too short-sited of a statement. Ford had to completely revamp the mustang with a 5.0 Coyote engine to come close to the M3, which has remained largely unchanged (EDC not-withstanding) since inception.

If you compare the first model E92 M3 coupe to the same mustang of that year, I think the gap is more obvious. Of course this is outside the realm of price differences, but you have to pay to play. Lets pit the currently redesigned mustang with a 5.0 engine against the forthcoming redesign M3 in ~2012 and you will see that gap return.
__________________
Down for Maintenance
Appreciate 0
      09-16-2010, 09:51 PM   #6
jmunro
First Lieutenant
United_States
3
Rep
338
Posts

 
Drives: 1M
Join Date: Dec 2008
Location: NJ

iTrader: (0)

Unfortunately BMW didn't make the M1 what it could have been, but made it into some sort of Frankenstein compromise!
Appreciate 0
      09-17-2010, 12:06 AM   #7
crackberry
Major
crackberry's Avatar
United_States
12
Rep
1,003
Posts

 
Drives: Porsche Carrera GTS (997.2)
Join Date: Sep 2010
Location: southern california

iTrader: (0)

Quote:
Originally Posted by E60orBust View Post
. Lets pit the currently redesigned mustang with a 5.0 engine against the forthcoming redesign M3 in ~2012 and you will see that gap return.
lets hope the new m3 is coming. i almost bought a e93 m3, but stopped myself because i want the newest m3.

back on topic, im glad he chose 2 m3's as his favorite M cars. its a sign that they will not drop ball that the new m3 because he is obviously invested into it.
Appreciate 0
      09-17-2010, 01:29 AM   #8
M3 Pilot
First Lieutenant
Australia
6
Rep
388
Posts

 
Drives: 13' E92 M3 Comp Pack
Join Date: Sep 2009
Location: Australia

iTrader: (0)

I am not quite sure if I would consider the M3 GTS as an extreme example. More could be done I'm sure.

Nonetheless the hints I take away from reading the article is that power delivery in future turbocharged M cars will be more linear as compared to current 335 and 135. Perhaps this may suggest keeping the same 8000rpm redline which is a good thing if they do implement it.

I'm glad that they are keeping true to the ///M Philosophy when making M cars complete package (brake, handle, accelerate well) rather than outright horsepower cars (straights).
Appreciate 0
      09-17-2010, 08:54 AM   #9
SlammedR8
Brigadier General
SlammedR8's Avatar
Canada
121
Rep
4,937
Posts

 
Drives: 2010 Audi R8 V10 +2013 Audi S4
Join Date: Jul 2007
Location: Toronto

iTrader: (2)

Send a message via MSN to SlammedR8
Quote:
Originally Posted by crackberry View Post
lets hope the new m3 is coming. i almost bought a e93 m3, but stopped myself because i want the newest m3.

back on topic, im glad he chose 2 m3's as his favorite M cars. its a sign that they will not drop ball that the new m3 because he is obviously invested into it.
umm...you should probably go out and buy your E93 M3, because the new M3 is at least 3 years out. You can go lease your E93, return it in 3 years and possibly still have to wait a couple months for the "NEW" M3 to come out.
__________________
2010 Audi R8 V10 Coupe 6MT-White on Red
GMG Exhaust | H&R Springs | H&R Spacers | Carbonio Intake | UniTronic ECU Upgrade| 15% Tints/50% Windshield|LED License Plate
2013 Range Rover Sport-Black on Black
Stock with 15% Tint & 50% Windshield
Appreciate 0
      09-17-2010, 09:09 AM   #10
southlight
Moderator / European Editor
southlight's Avatar
607
Rep
6,748
Posts

 
Drives: BMW
Join Date: Apr 2006
Location: Germany

iTrader: (0)

I'm shocked, Dr. K never owned an M personally:

Quote:
KM- You told us already that you drive an X6 M. Have you owned any M cars personally?

Dr. K- Well, I’ve been with BMW for 22 years now, so I’ve always driven company cars. [T]he two personal cars I own are both Minis, which my boys have taken away from me.
Passion for M sounds different, IMO.


Best regards,
south
__________________
Those forums...WHY NOT?


JOIN THE 6MT CLUB GROUP
Appreciate 0
      09-17-2010, 11:13 AM   #11
3XTR3M3
Lieutenant Colonel
3XTR3M3's Avatar
United_States
43
Rep
1,580
Posts

 
Drives: E92 AW M3 6MT
Join Date: Aug 2006
Location: LA

iTrader: (1)

Quote:
Originally Posted by southlight View Post
I'm shocked, Dr. K never owned an M personally:



Passion for M sounds different, IMO.


Best regards,
south

I have owned every M3 besides the E30. I'm willing to bet I don't have a fraction of the experience or time behind the wheel of an M car as K does.

Owning is such a broad term. Is a 3 year lease considered owning? Is a 5 year buy considered owning?
__________________
Appreciate 0
      09-17-2010, 01:19 PM   #12
BMWPower06
A^M=G is nothing w/o the Power of ///M
BMWPower06's Avatar
United_States
42
Rep
1,763
Posts

 
Drives: ///M5 & ///M3
Join Date: Jan 2007
Location: Washington D.C.

iTrader: (0)

Send a message via AIM to BMWPower06
Quote:
Originally Posted by southlight View Post
I'm shocked, Dr. K never owned an M personally:



Passion for M sounds different, IMO.


Best regards,
south
That would explain the current direction ///M is heading in, No?
__________________
Indianapolis Red BMW ///M5
Appreciate 0
      09-17-2010, 01:25 PM   #13
southlight
Moderator / European Editor
southlight's Avatar
607
Rep
6,748
Posts

 
Drives: BMW
Join Date: Apr 2006
Location: Germany

iTrader: (0)

Quote:
Originally Posted by 3XTR3M3 View Post
I have owned every M3 besides the E30. I'm willing to bet I don't have a fraction of the experience or time behind the wheel of an M car as K does.

Owning is such a broad term. Is a 3 year lease considered owning? Is a 5 year buy considered owning?
It's purely subjective, but I'd prefer a guy who shows passion for the brand he oversees beyond his profession. Being with BMW for two decades and not getting an M despite significant employee discounts clearly doesn't.


Best regards,
south
__________________
Those forums...WHY NOT?


JOIN THE 6MT CLUB GROUP
Appreciate 0
      09-17-2010, 04:11 PM   #14
Remonster
Captain
United_States
10
Rep
946
Posts

 
Drives: M3 6MT VT2-625 - 335is DCT
Join Date: Dec 2007
Location: San Diego, CA

iTrader: (0)

Quote:
Originally Posted by southlight View Post
It's purely subjective, but I'd prefer a guy who shows passion for the brand he oversees beyond his profession. Being with BMW for two decades and not getting an M despite significant employee discounts clearly doesn't.


Best regards,
south
Why would he ever want to own anything? He said he's had like 20 BMWs and drives an X6 M now...if he drives them every day, does it matter if they're actually in his name or the company's?
Appreciate 0
      09-17-2010, 04:50 PM   #15
southlight
Moderator / European Editor
southlight's Avatar
607
Rep
6,748
Posts

 
Drives: BMW
Join Date: Apr 2006
Location: Germany

iTrader: (0)

Quote:
Originally Posted by Remonster View Post
Why would he ever want to own anything? He said he's had like 20 BMWs and drives an X6 M now...if he drives them every day, does it matter if they're actually in his name or the company's?
No, but it does matter that -- judging from his statement -- his interest in BMW M cars was limited before he became the boss of BMW M. Owning an M would just have been one way to show some passion.


Best regards,
south
__________________
Those forums...WHY NOT?


JOIN THE 6MT CLUB GROUP
Appreciate 0
      09-18-2010, 09:34 AM   #16
southlight
Moderator / European Editor
southlight's Avatar
607
Rep
6,748
Posts

 
Drives: BMW
Join Date: Apr 2006
Location: Germany

iTrader: (0)

Quote:
Originally Posted by formula M View Post
I don't think many perceive it that way. I am certain Dr Kay knows the M heritage, but his career didn't allow him to be inside BMW's head, he had Mini. And look where that's gone.
He had Mini for four years, which also means that he was with the BMW brand for 16 years. I have no doubt that he's following a professional approach since he was appointed head of BMW M. I'd still prefer a guy with passion for the brand.


Quote:
Originally Posted by formula M View Post
I would suspect that the 1M is not going to disappoint. It may not be up everyone's ally, but I am quite certain that thing is going to handle and be nimble as f-uck!
No doubt about that. Like I said, Dr. K is not the worst thing that could have happened to M, but just as little is he the best thing that could have happened to M.


Best regards,
south
__________________
Those forums...WHY NOT?


JOIN THE 6MT CLUB GROUP
Appreciate 0
      09-18-2010, 01:35 PM   #17
jmunro
First Lieutenant
United_States
3
Rep
338
Posts

 
Drives: 1M
Join Date: Dec 2008
Location: NJ

iTrader: (0)

Quote:
Originally Posted by formula M View Post
How do you even know?
Obviously I'm basing it on the details we've heard. But as more and more *real* details come out, more and more people are underwhelmed.
Appreciate 0
      09-18-2010, 04:55 PM   #18
the infamous...
Relapsed Bimmerpost Addict
the infamous...'s Avatar
United_States
434
Rep
17,533
Posts

 
Drives: like I'M BOUT THAT LIFE
Join Date: Jul 2008
Location: PARADISE aka CANES COUNTRY

iTrader: (0)

hmm, interesting...
__________________


"simple is clean" -The ///ModFather
Appreciate 0
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:21 AM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST