E90Post
 


European Auto Source
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BBS files for bankruptcy... again.



Reply
 
Thread Tools Search this Thread
      01-06-2011, 09:40 AM   #1
Mark
Administrator
 
Mark's Avatar
 
Drives: 1M
Join Date: Mar 2005
Location: USA

Posts: 3,924
iTrader: (1)

Garage List
BBS files for bankruptcy... again.

BIMMERPOST NEWS
BBS files for bankruptcy... again.
33
COMMENTS

BBS, the iconic wheel maker officially filed for Bankruptcy on December 30, 2010. Truly sad news from one of the best wheel makers on the planet. A company that has teamed up with BMW many times to design and create specific wheels.

BBS has created some of the most memorable light alloy wheels, but despite that had filed for Bankruptcy back in 2007, only to be saved by Belgian holding firm Punch international, allowing BBS to continue their daily operations.

According to German language paper FAZ.net, the move was a bit of a surprise to everyone involved, including corporate partner IG Metall whose CEO told FAZ that he planned a multi-million dollar investment in the firm. Competing wheel maker, Ronal, also had plans to purchase a BBS factory in Germany, which BBS states is still on track.

The original reasons cited for Bankruptcy in 2007 where the rising costs of Aluminum, it seems that BBS have been unable to get over the same hurdles and is now intent on shutting down major OE wheels production in order to focus on its "core" bussiness of building speciality wheels only.

BBS reached out to Autoblog and gave the following quote:
Quote:
"In Germany, BBS has filed for restructuring (Similar to the US Chapter 11) and at the same time they have a LOI with Ronal to buy the BBS plant in Herbolzheim. (Herbolzheim is the production facility for standard OEM high volume production.)

The intent of BBS is to re-focus on our core business in Schiltach; Motorsports, OES business (Ferrari, Porsche, etc... and including our US based programs with Ford, Toyota, etc.), High-end aftermarket and Technology development. (Schiltach is the BBS headquarters responsible for all engineering, development, high-end and specialty production, etc.)

BBS began life as a "Racing wheel" company (in Schiltach) over 40 years ago, several years later they began producing aftermarket wheels and a few years later they were producing "Specialty" OE wheels (OES).

BBS is just returning to its core business."
Source: FAZ.net via Autoblog

OTHER STORIES YOU MIGHT LIKE
__________________
The new beast. BMW M5.
Mark is offline   United_States
0
Reply With Quote
      01-06-2011, 12:06 PM   #2
lm1z
Major
 
lm1z's Avatar
 
Drives: 2013 Singapore Grey F10 M5
Join Date: Aug 2007
Location: Dallas, TX

Posts: 1,132
iTrader: (18)

Really interesting...
"The original reasons cited for Bankruptcy in 2007 where the rising costs of Aluminum, it seems that BBS have been unable to get over the same hurdles and is now intent on shutting down major OE wheels production in order to focus on its "core" bussiness of building speciality wheels only."

I'm slightly confused, but there are a lot of variables here that aren't listed.
You would think that the increase of OE wheel production would help decrease their costs of raw materials and increase their volume. Even by taking a much lower margin on the OE wheels, again, this production should have helped to yield higher margins on their specialty lines...

They obviously were losing a ton of money in the OE wheel segment, but it kind of makes you wonder what the tradeoff was. Brand awareness? Correct me if I'm wrong but aren't the forged 19" rims on the M3 made by BBS? If so, I didn't know this until a forum member told me.
__________________
PAST 2002 GGP Lexus IS300 - RMM - HKS - Rays
PAST 2007 Black Sapphire E90 335i - BMS - JB+
PAST 2010 Jerez Black E92 M3
PAST 2012 Mineral White E92 M3
CURRENT 2013 Singapore Grey F10 M5
lm1z is offline  
0
Reply With Quote
      01-06-2011, 12:31 PM   #3
bringsmewomen
Lieutenant
 
Drives: e90
Join Date: Mar 2006
Location: CA

Posts: 484
iTrader: (0)

Does this mean we'll be able to get some cheap wheels soon?
bringsmewomen is offline  
0
Reply With Quote
      01-06-2011, 12:38 PM   #4
Bart@AUTOcouture
 
Bart@AUTOcouture's Avatar
 
Drives: E92 M3
Join Date: Feb 2006
Location: Fair Lawn, NJ

Posts: 4,050
iTrader: (4)

Send a message via AIM to Bart@AUTOcouture
Crazy
__________________
Installs|Service|Sales - BMW Master Tech on staff!
ESS, Akrapovic, Eisenmann, HRE, OEM BMW, Cobb and more!


15-01 Pollitt Drive #6 | Fair Lawn, NJ 07642 | P: 201.666.3500 | Bart@autocouturemotoring.com | Facebook | youTube
Bart@AUTOcouture is offline   United_States
0
Reply With Quote
      01-06-2011, 12:57 PM   #5
Prissy
Brigadier General
 
Prissy's Avatar
 
Drives: e92
Join Date: Sep 2008
Location: nyc

Posts: 3,691
iTrader: (3)

BBS Clearance
Prissy is offline   Taiwan
0
Reply With Quote
      01-06-2011, 01:02 PM   #6
Nater
Private First Class
 
Nater's Avatar
 
Drives: a Lot
Join Date: Mar 2009
Location: IL

Posts: 187
iTrader: (2)

This is why I despise replica/knockoff wheels...
Nater is offline  
0
Reply With Quote
      01-06-2011, 01:06 PM   #7
Twisted Six
CarbonFiber Engineer @ ZeroMassMotorsports
 
Twisted Six's Avatar
 
Drives: Z4si-coupe
Join Date: Mar 2009
Location: -Laguna Beach Ca.

Posts: 1,453
iTrader: (6)

Getting back to their CORE business.......pretty smart actually.

Streamline what works....cut the fat.
Twisted Six is offline   United_States
0
Reply With Quote
      01-06-2011, 01:23 PM   #8
donovan
Brigadier General
 
donovan's Avatar
 
Drives: E92 m3 AW, light package
Join Date: Aug 2008
Location: le' Murica

Posts: 3,444
iTrader: (12)

Cheap BBS wheels coming this way sooooooooooooon
__________________


e46 m3 Black
Too many mods
donovan is offline   Germany
0
Reply With Quote
      01-06-2011, 01:25 PM   #9
lm1z
Major
 
lm1z's Avatar
 
Drives: 2013 Singapore Grey F10 M5
Join Date: Aug 2007
Location: Dallas, TX

Posts: 1,132
iTrader: (18)

Quote:
Originally Posted by bringsmewomen View Post
Does this mean we'll be able to get some cheap wheels soon?
Why would they be cheaper? Both labor and raw materials costs are going up. BBS is still a prestigious name.
They'll be the same if not more expensive.
__________________
PAST 2002 GGP Lexus IS300 - RMM - HKS - Rays
PAST 2007 Black Sapphire E90 335i - BMS - JB+
PAST 2010 Jerez Black E92 M3
PAST 2012 Mineral White E92 M3
CURRENT 2013 Singapore Grey F10 M5
lm1z is offline  
0
Reply With Quote
      01-06-2011, 01:26 PM   #10
Twisted Six
CarbonFiber Engineer @ ZeroMassMotorsports
 
Twisted Six's Avatar
 
Drives: Z4si-coupe
Join Date: Mar 2009
Location: -Laguna Beach Ca.

Posts: 1,453
iTrader: (6)

Quote:
Originally Posted by donovan View Post
Cheap BBS wheels coming this way sooooooooooooon
If you read the article......I don't think you'll come to the same conclusion.
Twisted Six is offline   United_States
0
Reply With Quote
      01-06-2011, 01:48 PM   #11
AnooooOH
Major
 
Drives: M235i
Join Date: May 2009
Location: Germoney

Posts: 1,027
iTrader: (0)

fvck fake wheels!
__________________

BMW M235i F22 AW (MANHART // RECARO // KW V3)
http://www.2addicts.com/forums/showthread.php?t=978070
AnooooOH is offline   Germany
0
Reply With Quote
      01-06-2011, 02:39 PM   #12
M3roar
Lieutenant
 
M3roar's Avatar
 
Drives: 2010 e92 M3
Join Date: Sep 2009
Location: Houston, Texas

Posts: 445
iTrader: (0)

Garage List
2010 BMW M3 e92  [4.67]
1998 BMW M3  [4.25]
sad news... but Im happy I own 3 sets of them. BBS CH, BBS RE & BBS LMs.
M3roar is offline  
0
Reply With Quote
      01-06-2011, 02:39 PM   #13
335BBS
Brigadier General
 
Drives: 2009 335 coupe.
Join Date: Jan 2010
Location: Toronto, Ontario

Posts: 3,607
iTrader: (0)

This is sad. I've had BBS on my last 5 cars. Black 19" ch now.
335BBS is offline   Canada
0
Reply With Quote
      01-06-2011, 02:53 PM   #14
cssnms
Brigadier General
 
cssnms's Avatar
 
Drives: 2011 BMW 335d
Join Date: Sep 2010
Location: Murland

Posts: 3,182
iTrader: (4)

With the exception of a few posters on here, has anyone else even read the article???

BBS isn't going out of business, but rather like many companies in today's economy, they are using this as an opportunity to restructure their business in order to get back to the basics (i.e. still manufacturing/selling high-end after market wheels), while at the same time getting out of the OEM mass produced wheel segment.
cssnms is offline   United_States
0
Reply With Quote
      01-06-2011, 03:36 PM   #15
STICKY335
Captain
 
Drives: E92 335i Coupe
Join Date: Apr 2009
Location: SoCal

Posts: 933
iTrader: (6)

Quote:
Originally Posted by Nater View Post
This is why I despise replica/knockoff wheels...
^^
NO DOUBT ABOUT IT that replica wheels are killing the marketing of BBS wheels....
STICKY335 is online now   United_States
0
Reply With Quote
      01-06-2011, 04:02 PM   #16
Crazy Bimmer
The Jesal
 
Crazy Bimmer's Avatar
 
Drives: E90 M3
Join Date: Nov 2005
Location: Chicago IL

Posts: 5,830
iTrader: (19)

Garage List
2009 BMW M3  [0.00]
Send a message via AIM to Crazy Bimmer
GTM posted about the topic in the M3 section.

http://www.m3post.com/forums/showthr...&highlight=bbs
Quote:
Originally Posted by GTM_Challenge View Post
BBS is doing some restructuring of their business direction basically.

BBS intends to re-focus on their core business in Schiltach; Motorsports, Specialty OE business (Ferrari, Porsche, BMW etc… and including their US based programs with Ford, Toyota, etc.), High-end aftermarket and Technology development. (Schiltach is the BBS headquarters and is responsible for all engineering, development, high-end and specialty production, etc.) The only segment that they are taking away is the high volume base level OEM business

BBS has filed for restructuring (Similar to the US Chapter 11) in Germany at the same time that they have a LOI with Ronal to buy the BBS plant in Herbolzheim. (Herbolzheim is the production facility for standard OEM high volume production.)

BBS of America operates as a separate company, and has a very positive result for 2010. They have been rebuilding their aftermarket product range for the past 1.5 years and we are entering 2011 with a much stronger program. In the end, BBS will become a leaner, more focused, high-end supplier.
__________________
2009 E90 M3 - SOLD
Crazy Bimmer is offline   United_States
0
Reply With Quote
      01-06-2011, 04:08 PM   #17
emthree4me
Private First Class
 
Drives: 09 M3 e92
Join Date: Nov 2008
Location: NoVa

Posts: 120
iTrader: (0)

Ford and specially GM needs to buy this company since they been coming up with crappy loser wheels for their OEM cars
emthree4me is offline  
0
Reply With Quote
      01-06-2011, 04:44 PM   #18
XYR03
Lieutenant Colonel
 
Drives: M3
Join Date: Sep 2007
Location: Richmod, VA

Posts: 1,648
iTrader: (6)

I wonder how the rep manufactures stay in business....mmmm
__________________
XYR03 is offline  
0
Reply With Quote
      01-06-2011, 05:03 PM   #19
danilloe90
New Member old BMW M owner
 
danilloe90's Avatar
 
Drives: 07 335Xi Sedan
Join Date: Nov 2010
Location: BASSACHUSETTS or Mass

Posts: 85
iTrader: (0)

Garage List
2007 335XI  [0.00]
BBS is not going out of business this is a Chapter 11 and not Chapter 7 bankruptcy! People need to relax. This is simply a bankruptcy filing which can be due to multiple things. The main outcome of this will be that BBS's assets will be taken over by an bankruptcy court administrator which directly freezes all of their assets and all debt. This prevent creditors from repossessing or charging insane fees for unpaid liabilities.

In plain terms, BBS will go through a reorganization of some of its debts and will cut out some of its nonmoney making entities or lines. Same thing happened to GM remember? and you can still buy a new Corvette but now you can't buy a new Hummer. Get it?

Last edited by danilloe90; 01-06-2011 at 05:29 PM.
danilloe90 is offline   United_States
0
Reply With Quote
      01-06-2011, 05:04 PM   #20
Malbolge
Major General
 
Malbolge's Avatar
 
Drives: TiAg Z4 Coupe 3.0Si
Join Date: Sep 2007
Location: EE

Posts: 5,192
iTrader: (1)

Garage List
BBS makes almost all BMW wheels, but smaller size are made by BOrbet as well.
__________________
'07 TiAg E86 Z4 Coupe 3.0si
Malbolge is offline   Estonia
0
Reply With Quote
      01-06-2011, 05:36 PM   #21
m3fanatics92
Enlisted Member
 
Drives: 08 m3
Join Date: Nov 2010
Location: los angeles

Posts: 48
iTrader: (0)

Quote:
Originally Posted by bringsmewomen View Post
Does this mean we'll be able to get some cheap wheels soon?
it means you have to pay a little now or alot later due to discontinued production
m3fanatics92 is offline  
0
Reply With Quote
      01-06-2011, 05:41 PM   #22
lm1z
Major
 
lm1z's Avatar
 
Drives: 2013 Singapore Grey F10 M5
Join Date: Aug 2007
Location: Dallas, TX

Posts: 1,132
iTrader: (18)

Quote:
Originally Posted by danilloe90 View Post
BBS is not going out of business this is a Chapter 11 and not Chapter 7 bankruptcy! People need to relax. This is simply a bankruptcy filing which can be due to multiple things. The main outcome of this will be that BBS's assets will be taken over by an bankruptcy court administrator which directly freezes all of their assets and all debt. This prevent creditors from repossessing or charging insane fees for unpaid liabilities.

In plain terms, BBS will go through a reorganization of some of its debts and will cut out some of its nonmoney making entities or lines. Same thing happened to GM remember? and you can still buy a new Corvette but now you can't buy a new Hummer. Get it?
+1.

For a pretty sizable company, It's crazy to think how much money they must have been losing when producing OEM wheels...

While they still might have been making a small amount on each wheel sold, the expenses must have been ridiculous - think about it. Imagine how many different wheel STYLES they produced.

Going back a core set of special order wheels is definitely the way to go.

Side note - I LOVE my OEM 19"s.
__________________
PAST 2002 GGP Lexus IS300 - RMM - HKS - Rays
PAST 2007 Black Sapphire E90 335i - BMS - JB+
PAST 2010 Jerez Black E92 M3
PAST 2012 Mineral White E92 M3
CURRENT 2013 Singapore Grey F10 M5
lm1z is offline  
0
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 03:53 AM.




e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST