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      02-09-2011, 08:34 AM   #1
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Behind the scenes in making of BMW's "Defying Logic" SuperBowl Ad

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Behind the scenes in making of BMW's "Defying Logic" SuperBowl Ad
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For one of their Superbowl ads, BMW decided to simultaneously highlight the new X3 and the plant in which its built, the famed Spartanburg South Carolina factory. BMW had a point to make, they are deeply involved in manufacturing in the USA, and they are here to stay.

Of course the 30 second spot does a much better job of getting that point across then I can ever do, so I've included the original Superbowl commercial here


BMW USA has now put out this new short behind the scenes look at the making of the commercial. Whats most interesting to me and really highlights their dedication, is that the people on screen were not actors. These were the real deal workers at the plant. Check it out below.



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      02-09-2011, 12:01 PM   #2
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People Are Saying That The Audi Ad Was *da Sh#*" Lmao
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      02-09-2011, 02:40 PM   #3
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perfect. Used to see that plant when driving to Atlanta from NC.
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      02-10-2011, 12:15 AM   #4
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Audi ad was sweet!
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      02-10-2011, 08:26 PM   #5
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2008 BMW M5  [3.44]
i like this one better

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