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      03-28-2011, 06:35 PM   #1
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[Video]:Porsches can be used everyday




Quote:
Company: Porsche Cars North America

Brand: Porsche

Medium: TV

Ad Agency: Cramer/Krasselt, Chiacgo.

Product: 911, Cayman

Campaign: Engineered For Magic. Everyday.

What We Like: The soundtrack, and the depiction of people using their Porsche sports cars for everyday driving and living is a nice change of pace for the brand and the ad work. We especially like the scene of the 911 trudging through snow, which it does with great aplomb thanks to a superior all-wheel-drive system. Porsches are seen as indulgences for men mostly that are often kept in garages under tarps when the snow falls. I'm not sure I would ever load mulch into a Cayman, but we do like the idea of the kids getting picked up from school. The yellow paint job for that 911 was a lovely touch by the ad creatives.

What We Don't Like: Not too much, though there is a bit of the strategy showing. The economy is still about as zippy as a Smart Fortwo and there's much talk about the lines and definition of luxury changing to more value and sensibility, all of which makes this campaign seem a little defensive to us.

Strategy: Porsches is not as impractical as you think. They can be great in the snow. You can get enough mulch in one to fill one of those upside-down tomato growers that hangs on your condo patio. A 911 can carry two small kids in the backseat, provided they are not part of the national obesity problem. We think Porsches, especially the 911, are fabulous sets of wheels that anyone would be proud to own for maximum driving excitement and brand appeal. But practical? Not on your Nellie.

Grade: B+
http://www.autoblog.com/2011/03/28/a...eryday-people/
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      03-28-2011, 09:04 PM   #2
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A 997 Turbo soccer-mom-mobile. I love it.
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      03-28-2011, 09:05 PM   #3
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Quote:
Originally Posted by sorinel999 View Post
why couldn't the mom driving the school bus be black and picking up her black son and his white friend?
The Cadillac commercial is playing one channel over.
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      03-28-2011, 09:10 PM   #4
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How much sick can can be wrung out of two elementary school boys sitting in the back of a 997 sliding through a chicane?
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      03-28-2011, 10:29 PM   #5
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WOW.. Cool Commercial..
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      03-28-2011, 10:43 PM   #6
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Quote:
Originally Posted by MediaArtist View Post
The Cadillac commercial is playing one channel over.
German makes have a hood presence as well..




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      03-28-2011, 10:47 PM   #7
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sold on school bus, its time to talk to the wife.


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      03-28-2011, 10:50 PM   #8
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Quote:
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German makes have a hood presence as well..




HAHAHA^^ ridiculous looking cars... Not a fan of the Audi But I kind of like the Benz and BMW... The pant on the BMW is AMAZING... I still would never drive them....
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      03-29-2011, 03:52 AM   #9
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The Pickup should have been a 911. It needs the weight.
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      03-29-2011, 03:54 AM   #10
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Quote:
Originally Posted by sorinel999 View Post
why couldn't the mom driving the school bus be black and picking up her black son and his white friend?
Because it is so unlikely either way.
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Quote:
Originally Posted by Gordon Murray View Post
Being a fan of Honda engines, I requested that they consider building for the F1 a 4.5 liter V10 or V12. I asked, I tried to persuade them, but in the end could not convince them to do it, and the McLaren F1 ended up with a BMW engine.
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      03-29-2011, 12:10 PM   #11
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      03-29-2011, 04:59 PM   #12
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Who knows?
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      03-29-2011, 06:42 PM   #13
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Quote:
Originally Posted by sorinel999 View Post
why couldn't the mom driving the school bus be black and picking up her black son and his white friend?
really who cares dude
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      03-29-2011, 10:12 PM   #14
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Great commercial!

I love how many Porsche drivers actually drive their cars year round. I was leaving work the other day and a Turbo was heading back into town from the ski hill complete with ski rack on top.
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      03-30-2011, 06:03 PM   #15
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fuck it. my next car is gonna be a Porsche.

here's hoping it can actually handle itself in inclimate northern weather.
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      03-30-2011, 06:37 PM   #16
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Quote:
Originally Posted by adrian1480 View Post
fuck it. my next car is gonna be a Porsche.

here's hoping it can actually handle itself in inclimate northern weather.
I've been thinking the same thing.

I see lots of Porsche's throughout the winter up here...see my post above yours.
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      03-30-2011, 09:46 PM   #17
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Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful
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      03-31-2011, 12:57 AM   #18
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Quote:
Originally Posted by Brandon26pdx View Post
Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful
Speak for yourself.

Only way I can make it happen is if wifey gets equal access.
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      03-31-2011, 11:43 AM   #19
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I see 911's (turbos or otherwise) driving in the winter all the time. The weather is TERRIBLE for 5 months of the year so that's a testament to how well they work everyday.
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