E90Post
 


Extreme Power House
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General Automotive (non-BMW) Talk + Photos/Videos > [Video]:Porsches can be used everyday



Reply
 
Thread Tools Search this Thread
      03-28-2011, 07:35 PM   #1
-=Hot|Ice=-
Been There, Done That.
-=Hot|Ice=-'s Avatar
United_States
205
Rep
4,727
Posts

Drives: 2013 BMW M3
Join Date: Jan 2008
Location: Maryland

iTrader: (0)

[Video]:Porsches can be used everyday




Quote:
Company: Porsche Cars North America

Brand: Porsche

Medium: TV

Ad Agency: Cramer/Krasselt, Chiacgo.

Product: 911, Cayman

Campaign: Engineered For Magic. Everyday.

What We Like: The soundtrack, and the depiction of people using their Porsche sports cars for everyday driving and living is a nice change of pace for the brand and the ad work. We especially like the scene of the 911 trudging through snow, which it does with great aplomb thanks to a superior all-wheel-drive system. Porsches are seen as indulgences for men mostly that are often kept in garages under tarps when the snow falls. I'm not sure I would ever load mulch into a Cayman, but we do like the idea of the kids getting picked up from school. The yellow paint job for that 911 was a lovely touch by the ad creatives.

What We Don't Like: Not too much, though there is a bit of the strategy showing. The economy is still about as zippy as a Smart Fortwo and there's much talk about the lines and definition of luxury changing to more value and sensibility, all of which makes this campaign seem a little defensive to us.

Strategy: Porsches is not as impractical as you think. They can be great in the snow. You can get enough mulch in one to fill one of those upside-down tomato growers that hangs on your condo patio. A 911 can carry two small kids in the backseat, provided they are not part of the national obesity problem. We think Porsches, especially the 911, are fabulous sets of wheels that anyone would be proud to own for maximum driving excitement and brand appeal. But practical? Not on your Nellie.

Grade: B+
http://www.autoblog.com/2011/03/28/a...eryday-people/
__________________
Quote:
Originally Posted by Jaypod View Post
You sound like my buddies who have AMG's - Slam the gas, slam the brakes...
Appreciate 0
      03-28-2011, 10:04 PM   #2
MediaArtist
There is No Substitute
MediaArtist's Avatar
United_States
25
Rep
1,186
Posts

Drives: Audi A6, 997 GT3 RS, E90 335i
Join Date: Apr 2010
Location: Laguna Beach, CA

iTrader: (0)

A 997 Turbo soccer-mom-mobile. I love it.
__________________
'13 Audi A6
'07 Porsche GT3 RS
'08 BMW E90 335i
Appreciate 0
      03-28-2011, 10:05 PM   #3
MediaArtist
There is No Substitute
MediaArtist's Avatar
United_States
25
Rep
1,186
Posts

Drives: Audi A6, 997 GT3 RS, E90 335i
Join Date: Apr 2010
Location: Laguna Beach, CA

iTrader: (0)

Quote:
Originally Posted by sorinel999 View Post
why couldn't the mom driving the school bus be black and picking up her black son and his white friend?
The Cadillac commercial is playing one channel over.
__________________
'13 Audi A6
'07 Porsche GT3 RS
'08 BMW E90 335i
Appreciate 0
      03-28-2011, 10:10 PM   #4
blender
Custom User Title
blender's Avatar
United_States
43
Rep
662
Posts

Drives: black
Join Date: Feb 2009
Location: n

iTrader: (0)

How much sick can can be wrung out of two elementary school boys sitting in the back of a 997 sliding through a chicane?
Appreciate 0
      03-28-2011, 11:29 PM   #5
NewYearsBoy
Colonel
NewYearsBoy's Avatar
United_States
35
Rep
2,365
Posts

Drives: IS 300
Join Date: Mar 2010
Location: Bradenton FL

iTrader: (0)

Garage List
WOW.. Cool Commercial..
__________________
--------------------------------------------------------------

"Speed never killed anyone its very important to get that straight, Speed has never killed a soul. Suddenly becoming stationary thats what gets people." - Jeremy Clarkson
Appreciate 0
      03-28-2011, 11:43 PM   #6
CAPSGOD
Major
20
Rep
1,136
Posts

Drives: Diesel Son
Join Date: Feb 2011
Location: #yolo

iTrader: (0)

Quote:
Originally Posted by MediaArtist View Post
The Cadillac commercial is playing one channel over.
German makes have a hood presence as well..




Appreciate 0
      03-28-2011, 11:47 PM   #7
icyunv
Captain
16
Rep
737
Posts

Drives: 09 E92 M3, 11 C300, 08 ML350
Join Date: Nov 2009
Location: Bellevue, WA

iTrader: (3)

sold on school bus, its time to talk to the wife.


Quote:
Originally Posted by -=Hot|Ice=- View Post
Appreciate 0
      03-28-2011, 11:50 PM   #8
NewYearsBoy
Colonel
NewYearsBoy's Avatar
United_States
35
Rep
2,365
Posts

Drives: IS 300
Join Date: Mar 2010
Location: Bradenton FL

iTrader: (0)

Garage List
Quote:
Originally Posted by CAPSGOD View Post
German makes have a hood presence as well..




HAHAHA^^ ridiculous looking cars... Not a fan of the Audi But I kind of like the Benz and BMW... The pant on the BMW is AMAZING... I still would never drive them....
__________________
--------------------------------------------------------------

"Speed never killed anyone its very important to get that straight, Speed has never killed a soul. Suddenly becoming stationary thats what gets people." - Jeremy Clarkson
Appreciate 0
      03-29-2011, 04:52 AM   #9
blue2fire
Brigadier General
blue2fire's Avatar
Cayman Islands
85
Rep
4,285
Posts

Drives: BMW 135i
Join Date: Jan 2009
Location: Location, Location, Location

iTrader: (8)

The Pickup should have been a 911. It needs the weight.
__________________

BMW CCA
Member #420568
Quote:
Originally Posted by Gordon Murray View Post
Being a fan of Honda engines, I requested that they consider building for the F1 a 4.5 liter V10 or V12. I asked, I tried to persuade them, but in the end could not convince them to do it, and the McLaren F1 ended up with a BMW engine.
Appreciate 0
      03-29-2011, 04:54 AM   #10
blue2fire
Brigadier General
blue2fire's Avatar
Cayman Islands
85
Rep
4,285
Posts

Drives: BMW 135i
Join Date: Jan 2009
Location: Location, Location, Location

iTrader: (8)

Quote:
Originally Posted by sorinel999 View Post
why couldn't the mom driving the school bus be black and picking up her black son and his white friend?
Because it is so unlikely either way.
__________________

BMW CCA
Member #420568
Quote:
Originally Posted by Gordon Murray View Post
Being a fan of Honda engines, I requested that they consider building for the F1 a 4.5 liter V10 or V12. I asked, I tried to persuade them, but in the end could not convince them to do it, and the McLaren F1 ended up with a BMW engine.
Appreciate 0
      03-29-2011, 01:10 PM   #11
stickypaws
Dictator
stickypaws's Avatar
24
Rep
1,817
Posts

Drives: people crazy
Join Date: Mar 2008
Location: where you want to be

iTrader: (0)

Xmas tree hauler. (Keanu Reeves' 993.)



Appreciate 0
      03-29-2011, 05:59 PM   #12
gonzo
Major General
gonzo's Avatar
United_States
168
Rep
5,044
Posts

Drives: as many as possible
Join Date: Jan 2007
Location: TeXXXas

iTrader: (0)

Who knows?
Attached Images
    
__________________
Crazy Diamond
Appreciate 0
      03-29-2011, 07:42 PM   #13
lopealle
Resident Black Guy
lopealle's Avatar
Zimbabwe
75
Rep
2,245
Posts

Drives: Lion
Join Date: May 2009
Location: Federal Way, WA

iTrader: (2)

Garage List
2006 M5  [5.00]
Quote:
Originally Posted by sorinel999 View Post
why couldn't the mom driving the school bus be black and picking up her black son and his white friend?
really who cares dude
Appreciate 0
      03-29-2011, 11:12 PM   #14
Cdnrockies
Banned
Canada
23
Rep
1,113
Posts

Drives: BMW's
Join Date: Oct 2009
Location: Calgary

iTrader: (0)

Great commercial!

I love how many Porsche drivers actually drive their cars year round. I was leaving work the other day and a Turbo was heading back into town from the ski hill complete with ski rack on top.
Appreciate 0
      03-30-2011, 07:03 PM   #15
adrian1480
Lieutenant
adrian1480's Avatar
United_States
13
Rep
407
Posts

Drives: 2014 435icp
Join Date: Nov 2007
Location: FL

iTrader: (0)

Send a message via AIM to adrian1480
fuck it. my next car is gonna be a Porsche.

here's hoping it can actually handle itself in inclimate northern weather.
__________________
Quote:
Originally Posted by Roosevelt
The credit belongs to those who are actually in the arena, who strive valiantly, who know the great enthusiasms, the great devotions, and spend themselves in a worthy cause; who, at the best, know the triumph of high achievement and who, at the worst, if they fail, fail while daring greatly so that their place shall never be with those cold and timid souls who know neither victory nor defeat.
Appreciate 0
      03-30-2011, 07:37 PM   #16
Cdnrockies
Banned
Canada
23
Rep
1,113
Posts

Drives: BMW's
Join Date: Oct 2009
Location: Calgary

iTrader: (0)

Quote:
Originally Posted by adrian1480 View Post
fuck it. my next car is gonna be a Porsche.

here's hoping it can actually handle itself in inclimate northern weather.
I've been thinking the same thing.

I see lots of Porsche's throughout the winter up here...see my post above yours.
Appreciate 0
      03-30-2011, 10:46 PM   #17
Brandon26pdx
Lieutenant Colonel
United_States
20
Rep
1,938
Posts

Drives: 2011 135i
Join Date: Oct 2007
Location: Portland, OR

iTrader: (1)

Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful
Appreciate 0
      03-31-2011, 01:57 AM   #18
Cdnrockies
Banned
Canada
23
Rep
1,113
Posts

Drives: BMW's
Join Date: Oct 2009
Location: Calgary

iTrader: (0)

Quote:
Originally Posted by Brandon26pdx View Post
Yeah 997 Turbo school bus is so not happening no matter what color the mom is. Has it happened once before? Maybe. Will it happen even again in the next 100 years? Doubtful
Speak for yourself.

Only way I can make it happen is if wifey gets equal access.
Appreciate 0
      03-31-2011, 12:43 PM   #19
whitejdm
Private First Class
whitejdm's Avatar
1
Rep
120
Posts

Drives: Z4M
Join Date: Mar 2008
Location: Canada

iTrader: (1)

I see 911's (turbos or otherwise) driving in the winter all the time. The weather is TERRIBLE for 5 months of the year so that's a testament to how well they work everyday.
Appreciate 0
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -4. The time now is 04:28 AM.




e90post
e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST