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      10-04-2011, 12:27 PM   #1
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Post BMW September 2011 Sales Results in 14.2% Increase Year-to-Date

BMW Group U.S. Reports September 2011 Sales


BMW September 2011 Sales Increase 11.4% From Same Period Last Year
BMW SAV sales lead the way in September

- X3 gains 280% year-to-date

Woodcliff Lake, NJ – October 3, 2011…
The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 25,749 vehicles, an increase of 11.4% from the 23,112 vehicles sold in the same month a year ago.

Year-to-date, BMW Group sales are up 14.2% to 219,314 in the first nine months of 2011 compared to 192,052 in the same period in 2010.

“The good results in September are remarkable given the general view of the economy but it shows there is demand and people will spend provided you have the right products and offer value,” said Ludwig Willisch, President and CEO, BMW of North America. “We continue expanding our new product range with the BMW four-cylinder 528i and Z4 Roadster, the 6 Series Coupé and the MINI Coupé now on the market, giving us more reasons to be optimistic about the critical fourth quarter of the year.”

BMW Brand Sales

Sales of BMW brand vehicles increased 19.3% in September for a total of 21,750 compared to 18,228 vehicles sold in September, 2010.

Year-to-date, the BMW brand is up 12.8% on sales of 177,679 January through September compared to 157,464 sold in the first nine months of 2010.

In September, the BMW X3 SAV continued the strong sales success that began with its launch in January. Year-to-date, the new X3 has sold 19,167 compared with 5,036 in the same period of 2010, a 280% increase. The BMW SAV segment (X3, X5, X6) continues growing with sales up 46.3% from the previous September. The BMW 5 Series continues its strong sales growth with September posting a 43% increase over September 2010. Year-to-date the 5 Series has sold 37,996 compared to 24,476 in the first nine months of 2010, a 55.2% increase.

BMW Pre-Owned Vehicles

In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,129, a decrease of 3.0% from the 13,540 sold in September 2010.

Year-to-date, BMW used vehicle sales are down 5.7% on volume of 119,424 compared to 126,601 in the first nine months of 2010.

MINI Brand Sales

MINI USA reported sales of 3,999 automobiles in September. The September 2011 sales are down 18.1% from the 4,884 sold in September, 2010.

Year-to-date, MINI sales in the U.S. are up 20.4% on volume of 41,635 compared to 34,588 in the first nine months of 2010.

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      10-04-2011, 01:34 PM   #2

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Good for BMW. Of course brand (loyalty) plays a part but I wonder how much of an influence the smaller engines BMW is implementing plays on consumers.
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      10-04-2011, 07:17 PM   #3
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Secondary market?

The secondary market is a curious number. It would suggest newer, first time buyers. A decrease in the secondary and less new car sales would suggest repeat buyers holding off longer which does not seem to be the case.
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      10-05-2011, 06:44 AM   #4
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X3 is a great product in SUV market, smaller and cheapper than X5 but with very good over all performances
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      10-05-2011, 01:42 PM   #5

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Wow, didnt realize the x3 was such a hit. I guess thats why I see them all over the place. Still think the Q5 looks better, but you can't argue with the performance of the X3 xDrive35i.
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