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      01-05-2012, 11:12 AM   #1
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Post BMW Has Second Best Sales Year Ever in the U.S. Beats Mercedes for Top Luxury Make

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BMW Has Second Best Sales Year Ever in the U.S. Beats Mercedes for Top Luxury Make
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BMW did it again as they are the 2011 Premium segment leader in the US. With a total of 305,418 units sold in 2011 (BMW and MINI combined), BMW again managed to sell more cars than Mercedes and Audi which sold 264,460 and 117,561 cars, respectively. Looking at the individual brands, BMW sold 247,907 cars and thus some 2,000 units more than Mercedes-Benz (245,231 units). Congrats, BMW of North America! See the full press release below.


Press Release | 05.01.2012

•BMW is the 2011 Premium Segment Leader
•MINI reports best December and best ever U.S. sales year


Woodcliff Lake, NJ – January 5, 2012… In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in 2010. BMW Group reported December sales of 32,545 vehicles, an increase of 17.9% from the 27,600 vehicles sold in the same month a year ago.


“BMW Group sales momentum has been increasing all year and this new burst of consumer confidence filled our dealer showrooms putting both BMW and MINI over the top,” said Ludwig Willisch, President and CEO, BMW of North America. “I have great confidence that 2012 will be even better especially with the all-new BMW 3 Series arriving in the U.S. in February with more new and refreshed models coming in the months after.”


BMW Brand Sales
Sales of BMW brand vehicles increased 15.3% in December for a total of 26,834 compared to 23,280 vehicles sold in December, 2010. For the year, BMW brand sales were up 12.6% to 247,907 vehicles compared to 220,113 sold 2010.


For 2011, best performing vehicles included the 5 Series, up 30.4 percent to 51,491 units; the 6 Series, up 61.4 percent to 3,903 units; the X3, up 357.5 percent to 27,793 units and the X5 up 13.3 percent to 40,547 units. Overall, the BMW Sports Activity Vehicle (SAV) segment (X3, X5, X6) continued to show incredible growth with sales up 54.9 percent for the year to 74,532 units compared to 48,108 in 2010. SAV sales combined with its all-wheel-drive (AWD) passenger cars have made BMW the best selling manufacturer of premium AWD vehicles in the U.S. in 2011.


BMW Pre-Owned Vehicles
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 16,264, an increase of 3.5% from the 15,714 sold in December 2010. In 2011, BMW pre-owned once again was leader in its segment. December proved to be the second best month ever and 2011 was the third best year ever for BMW pre-owned.


MINI Brand Sales
MINI USA reported sales of 5,711 automobiles in December, up 32.2% from the 4,320 sold in December 2010. For the year 2011, MINI sales in the U.S. are up 26% on volume of 57,511 compared to 45,644 sold in 2010.


“MINI’s record setting sales results in 2011 prove that small is a success in its own right even without the prodding of rising fuel prices,” said Jim McDowell, Vice President – MINI USA. “Our U.S. customers have found they can have a great motoring experience even while enjoying strong fuel economy and a smaller footprint. Motor On!”


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      01-05-2012, 12:07 PM   #2
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Are there any numbers for Audi sales? I read they opened a new plant in the US recently and are willing to try to get a recent share in the US market?
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      01-05-2012, 01:11 PM   #3
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Where is Footie? Little birdie told me he killed himself.
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      01-05-2012, 03:04 PM   #4
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Are there any numbers for Audi sales? I read they opened a new plant in the US recently and are willing to try to get a recent share in the US market?


"BMW again managed to sell more cars than Mercedes and Audi which sold 264,460 and 117,561 cars, respectively. "
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      01-05-2012, 03:57 PM   #5
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Where is Footie? Little birdie told me he killed himself.


But seriously, where IS Footie, I haven't seen him for months here....

But wait, you registered yourself here last month, 57 posts. Maybe YOU are Footie in disguise?LOL

xavier1000: Welkom hier. Je hebt 'n ///M vergeten bij je woonplaats
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      01-05-2012, 04:26 PM   #6
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      01-05-2012, 04:36 PM   #7
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      01-05-2012, 04:45 PM   #8
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How much did Lexus sell?
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      01-05-2012, 04:52 PM   #9
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Not surprising for US figures, I think it's going to be BMW/Mercedes for 1 and 2 and Audi being a distant 3rd. Worldwide is a different story. Anybody know the worldwide sales figures for 2011 for all three marques?
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      01-05-2012, 04:52 PM   #10
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How much did Lexus sell?
Per Bloomberg, Lexus sold 198,552 cars only due to the earthquake and tsunami in Japan last March.


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      01-05-2012, 04:57 PM   #11
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Quote:
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Per Bloomberg, Lexus sold 198,552 cars only due to the earthquake and tsunami in Japan last March.


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Wow, suprised it was so low. Thanks for the info.
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      01-06-2012, 05:43 AM   #12
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Curious about the sales of ///M vs AMG
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      01-06-2012, 12:44 PM   #13
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But seriously, where IS Footie, I haven't seen him for months here....

But wait, you registered yourself here last month, 57 posts. Maybe YOU are Footie in disguise?LOL

xavier1000: Welkom hier. Je hebt 'n ///M vergeten bij je woonplaats
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      01-07-2012, 01:56 PM   #14
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So in the US it is BMW and Mini combined vs. Audi and Merc. No suprise it should be more. The tittle is misleading no? I dont know if Audi or Merc has a niche that competes with Mini.
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      01-07-2012, 02:26 PM   #15
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So in the US it is BMW and Mini combined vs. Audi and Merc. No suprise it should be more. The tittle is misleading no? I dont know if Audi or Merc has a niche that competes with Mini.
No, the BMW brand also sold more cars (247,907 units) than Mercedes (245,231 units).


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