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      07-05-2012, 08:46 AM   #1
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Post BMW Welt Receives Ten Millionth Visitor

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BMW Welt Receives Ten Millionth Visitor
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New record: Ten million visitors for BMW Welt

05.07.2012

Munich.
After last year’s record number of 2.3 million visitors from around the world, the BMW Welt [see complete Welt experience in photos] welcomed its ten-millionth guest since opening on 20 October 2007 on 4 July 2012. The visitor in question, Patrick Zanker, received a personal welcome from Thomas Muderlak, head of the BMW Welt and BMW brand ambassador, His Royal Highness the Prince of Bavaria, and was presented with a special gift: Patrick Zanker will be able to enjoy BMW’s characteristic “sheer driving pleasure” for ten weeks in a BMW Z4.

“Ten million enthusiastic BMW fans in just under five years certainly confirms that our varied programme and our building’s fascinating architecture make the BMW Welt a place for extraordinary experiences. Over the coming years, we will continue to do everything in our power to offer a one-of-a-kind brand experience for young and old alike,” sums up Thomas Muderlak.

Ten million visitors from around the globe

The visitors of BMW Welt come from all continents. The largest number of international guests, 13 per cent in total, comes from the U.S.; followed by the U.K., with eight per cent.

The majority of visitors, 59 per cent, come from Germany, with 37 per cent from Bavaria. Almost four million people have visited the BMW Welt more than once.

From car delivery to marriage proposals to Junior Campus

The wide range of topics the BMW Welt offers its guests is as diverse as its visitor profile. A particular highlight for many BMW fans from farther afield is taking delivery of their new car. A total of more than 76,000 vehicles have so far been presented to their new owners. Ten per cent of those collecting their vehicles have already done so before. Some people take their love of the BMW brand even further: They take advantage of the BMW Welt occasion to ask their partner to marry them.

Adults and children alike can experience the heart of the BMW brand on a tour of Bavaria’s top tourist attraction. More than 165,000 individual visitors have already taken more than 21,000 tours of the BMW Welt. But the BMW Welt does not just cater for adult car fans: Over the past few years, more than 85,000 children and young people have participated in BMW Junior programmes or attended one of the 1,250 birthday parties held at the Junior Campus.

Further information on the BMW Welt can be found at: www.bmw-welt.com and at our complete BMW Welt experience guide.


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      07-05-2012, 08:52 AM   #2
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Awesome!
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      07-05-2012, 09:04 AM   #3
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Good stuff. That Z4 is an awesome car!!!
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      07-05-2012, 09:53 AM   #4
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Definitely gotta get over there sometime soon
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      07-05-2012, 11:49 AM   #5
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after M3 is paid off, the next BMW is going to be ED.
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      07-05-2012, 12:36 PM   #6
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      07-05-2012, 12:41 PM   #7
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9/1 ED F10 M5
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      07-05-2012, 12:52 PM   #8
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Cool stuff , thumbs down on bmw's part they should have awarded him the car!!
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      07-05-2012, 01:14 PM   #9
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The Welt is an amazing place. If you can do it, pick up your car by ED next time!
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      07-05-2012, 01:21 PM   #10
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Cheapskates, why didn't they give him the car. Seriously, the cost is not so high for BMW.
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      07-05-2012, 01:27 PM   #11
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haha nice yes they shoulda just given him the car
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      07-05-2012, 02:04 PM   #12
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God damn BMW...really??? Give him the freaking car. Not only do they charge and arm, leg, lung and nut to buy a BMW, but they are cheap as well. lol

BMW you so funny, lol.
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      07-05-2012, 02:56 PM   #13
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Agreed. 10 weeks? What kind of cheap prize is that??? They should have been embarrassed announcing that. Just give him the car. Geeze.
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      07-05-2012, 03:45 PM   #14
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awesome!
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      07-05-2012, 05:42 PM   #15
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      07-05-2012, 06:07 PM   #16
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The two people before and after him in line were pissed.
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      07-05-2012, 06:13 PM   #17
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Awesome!
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      07-06-2012, 12:51 PM   #18
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Ya the welt is a pretty awesome place. Makes me want to do another European Delivery lol.
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      07-06-2012, 02:28 PM   #19
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10 weeks in a Z4 for just walking in seems like a great deal to me....

especially considering it will last him the rest of the summer

congrats to the winner and the Welt
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      07-07-2012, 04:39 PM   #20
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BMW is really popular cars. There are more people that wants to have one then really has one.
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      07-21-2012, 11:31 PM   #21
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Originally Posted by Xcution
God damn BMW...really??? Give him the freaking car. Not only do they charge and arm, leg, lung and nut to buy a BMW, but they are cheap as well. lol

BMW you so funny, lol.
Profit margins make them an auto giant, not charity!
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