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BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > New BMW TV Ad Spot - Feeling Remains



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      07-11-2012, 10:42 AM   #23
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Agree with all that, but I still think it's in poor taste and enforces negative BMW stereotypes when we see some executive being chauffeured.
==========

Disagree. Reinforces the notion that a BMW, the 7 in particular, is something to aspire to. As is being a big time executive..
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      07-11-2012, 11:16 AM   #24
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I would have thought they'd at least show a proper steering wheel grip (see 11 seconds in)... the guy's hands are way high... the steering wheels are clearly not designed for that since you can't reach any stalks or paddles with your hands that high up!
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      07-11-2012, 11:31 AM   #25
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great all-round advert.
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      07-11-2012, 12:15 PM   #26
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Quote:
Originally Posted by BenTrovato View Post
lol that one was funny. He reads the paper in the back of his 750.. then at home late at night... he reads the paper.
I think you missed the point. The "feeling remains" is that while sitting in his living room reading the paper, it's just as comfortable being in the back of the 7er relaxing while being driven around....... reading the paper.
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      07-11-2012, 12:36 PM   #27
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stupid commercial... the f30 msport looks awesome tho
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      07-11-2012, 12:36 PM   #28
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Quote:
Originally Posted by GoKimiGo! View Post
M5 & M6 are both in there.
I think that was a 640i.
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      07-11-2012, 01:10 PM   #29
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Originally Posted by chong0 View Post
cool ad, but not one M car?
there is an M5 at the 0:33/34 mark
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      07-11-2012, 01:10 PM   #30
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Estoril Blue looks a lot nicer in this video than pictures I've seen. Seems a lot more glossy and nice to look at and not as bright and bold as the photos I've seen. I like it much better. Hope this accurately reflects the color out on the street.
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      07-11-2012, 02:21 PM   #31
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Quote:
Originally Posted by SamS View Post
Agree with all that, but I still think it's in poor taste and enforces negative BMW stereotypes when we see some executive being chauffeured.

It's not just a stereotype. What do you think the 7-Series IL is for?
Many executives have drivers coaching them around world wide.
It's just more common than you may be aware of.
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      07-11-2012, 02:32 PM   #32
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Quote:
Originally Posted by James T. Kirk View Post
It's not just a stereotype. What do you think the 7-Series IL is for?
Many executives have drivers coaching them around world wide.
It's just more common than you may be aware of.
.
AFAIK, this is an ad geared towards mass-market customers. And I still maintain it's a poor representation of 7-series customers. I know about 4 people who drive 7-series, and they are not the type of person that is represented in the commercial.

I don't know what it's like in the Alpha Quadrant, but here in Texas, I've never seen a 7 series being chauffeured. And I see a dozen 7ers every day on the road. Not saying it doesn't happen, rather it is a poor way to communicate the benefits of the brand/model, when marketing to a wide audience.
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      07-11-2012, 03:32 PM   #33
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Quote:
Originally Posted by ATX78703
stupid commercial... the f30 msport looks awesome tho
Yeah for the first time I have warmed up to the look of the F30, it took the m-sport to do the trick.
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      07-11-2012, 05:37 PM   #34
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love it!!!
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      07-11-2012, 06:18 PM   #35
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Quote:

AFAIK, this is an ad geared towards mass-market customers. And I still maintain it's a poor representation of 7-series customers. I know about 4 people who drive 7-series, and they are not the type of person that is represented in the commercial.

I don't know what it's like in the Alpha Quadrant, but here in Texas, I've never seen a 7 series being chauffeured. And I see a dozen 7ers every day on the road. Not saying it doesn't happen, rather it is a poor way to communicate the benefits of the brand/model, when marketing to a wide audience.
The key word here is "global."

I am sure our Chinese counterparts will scratch their heads when they see the steering wheel move, but feel right at home seeing the guy sitting in the back of the 7.
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      07-11-2012, 06:20 PM   #36
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Reminded me inception with some of the motions, very cool idea i think they should make more adds with the same concept. Guy is in 750 is hilarious.
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      07-11-2012, 06:36 PM   #37
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Awesome!
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      07-11-2012, 08:49 PM   #38
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Am I drinking the kool-aid or is that a great campaign? I think both.
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      07-11-2012, 09:33 PM   #39
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lol its okay to be rich and drive rich cars and do rich things..

Not sure how that is a bad representation.

Thought it was an amazing bit.
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      07-11-2012, 09:38 PM   #40
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Great advertisement!
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      07-11-2012, 09:47 PM   #41
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Can someone educate me, why the rabbit? I am not rich yet, but I can hope.
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      07-11-2012, 10:18 PM   #42
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Shame about there being no M3!
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      07-11-2012, 11:09 PM   #43
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Solid commercial IMO.
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      07-11-2012, 11:59 PM   #44
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I can't wait to see the version that BMWUSA butchers and puts on tv. Like the 6GC one.
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