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      07-20-2012, 05:36 PM   #1
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Cool U.S. to Get BMW On Demand (Hourly Rental) Service Next Month

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U.S. to Get BMW On Demand (Hourly Rental) Service Next Month
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BMW On Demand, the hourly (or daily/weekly) rental program currently available in Europe (see model selection and pricing), is crossing the Atlantic to the U.S.

The service will begin in New York City (Manhattan) where folks will be able to rent cars from participating dealerships, but you can expect the program to roll out to other major and maybe not-so-major U.S. cities.

BMW of Manhattan will be the first (and pilot) dealership and will have approximately 100 328i sedans available. More models will become available later. In Europe, the range of vehicles available covers the whole BMW models gamut, from hatchbacks to convertibles, sedans, SAVs and M cars. See below for a look at some of the BMW On Demand models recently spotted in the garage of the Welt.

The U.S. BMW On Demand website is already live at http://www.bmwondemandusa.com, but the program won't kick off, nor pricing announced, until next month.

According to Ed Robinson, president of BMW Financial Services, "BMW On Demand USA goes beyond any existing premium-rental or car-sharing programs in this market," said Robinson. Indeed, Mercedes-Benz, Lexus, nor Audi have any similar service that is scaled like this. "This is a great opportunity for anyone who is considering buying a BMW or someone who wants a luxury car, premium service and ultimate driving experience for that special occasion, weekend getaway, business trip to experience being part of the BMW family."

Source: Autoblog


Photos by BIMMERPOST moderator Dackelone.




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      07-20-2012, 05:43 PM   #2
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      07-20-2012, 05:46 PM   #3
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100 328's?? why not 100 m3's and m5's
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      07-20-2012, 05:48 PM   #4
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i'm totally down for this program. Going out of town, rent an X5 or a 550, and it will satisfy my needs.
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      07-20-2012, 05:54 PM   #5
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This is awesome. Can't wait til the program has all the cars. Hopefully my local dealer will offer this as well.
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      07-20-2012, 06:03 PM   #6
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I like the idea as long as M cars are also available on these services and prices are not high.
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      07-20-2012, 06:04 PM   #7
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I'm sure insurance on the M-Cars will be a lot.
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      07-20-2012, 06:06 PM   #8
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lol the U.S. will have lots of wrecked M's...
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      07-20-2012, 06:08 PM   #9
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Question

What's pricing currently like in Germany for this service?

Nvm: http://www.bmw-welt.com/web_rb/bmw-w...pdf/prices.pdf

Looks about $300/day for M3 (3 hours morning covers the day, 3 hours night covers the evening).

1er $182 - $218
3er $146 - $255
5er $218 - $255
6er $292
7er $292
M3 $300
M5 $366
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      07-20-2012, 06:21 PM   #10
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Nice! I'm in NYC too.. I'll gladly wait for an M6 to be available
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      07-20-2012, 06:27 PM   #11
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If prices are reasonable and guidelines aren't too restricting (some rules are to be expected), I think this would be a good program to get people into BMW's to really drive and experience them.
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      07-20-2012, 06:30 PM   #12
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X6 M please!
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      07-20-2012, 06:40 PM   #13
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I think it is a bad idea
1. It sort of dilutes the brand as anyone can rent (I can understand if they only offered to current/past BMW owners; for example you have a Z4/M3 coupe, etc and need a bigger car to pick up someone at the airport, etc).
2. Most zipcar drivers don't know how to drive and they are a road hazard. Thankfully, they have large logos on the car which means you can avoid driving around them. Assuming the same kind of impatient New Yorkers will rent 328 from BMW directly instead of 328's at zipcar and they will drive like idiots.
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      07-20-2012, 06:49 PM   #14
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Would be nice if they were rolling this out at the BMW PC. Afterall, that's the United States' Welt.
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      07-20-2012, 06:50 PM   #15
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you know what? this a good idea for the US...at least now i try car for like 2 to 5 days before i buy it. cost and everything.
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      07-20-2012, 06:57 PM   #16
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Yea this is def going to work in the current U.S market in my opinion and boost BMWNA sales. Im real curious to see what kind of guidelines there are going to be for something like this. Especially on the M cars lol. I guarantee there are going to be tracking devices in every single car that they are going to rent out will most def have a device, kind of like a tracking device but probably a little different. Mostly measuring speed, where they are located (like exactly) probably even how they are driving the car meaning revs, or if they turn traction all the way off to do a little drifting around, if they used launch control ect... But if your renting an M car, you need to be able to actually push the car to its limits as well as your own limits to get that thrill that its suppose to give you. We shall see great idea though!!
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      07-20-2012, 07:04 PM   #17
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I bought an M to be exclusive. Not to see 100 other M's remotely on the road everyday...
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      07-20-2012, 07:10 PM   #18
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I'm loving this idea. I'm down as long as they have M cars. Now I can rent each car for a week and then decide what I llike to buy.
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      07-20-2012, 07:17 PM   #19
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RATES:
HOURLY $35 (4 hour minimum rental)
DAILY $140 (9 am - 5 pm)
$210 (24 hours)
WEEKEND SPECIAL $350 (Friday noon - Monday 9 am)
Customers are responsible for their own gas, and can driver a maximum of 180 miles per day or 350 miles per weekend.

4 hours per day (9:00 am - 5:00 pm), 2 hours per night (5:00 pm - 9:00 am)

The price of your BMW on Demand model is calculated per hour. If you rent your BMW between 9 am and 5 pm, you can drive your favorite model 8 hours during the day while paying only 4 hours. If you rent your BMW over night, you will only be charged for 2 hours (5:00 pm - 9:00 am).


Fuel
Please return the vehicle with a full tank of premium gas to avoid fuel charges. Your exact fuel consumption is determined via key reader after returning the car. Due to the exact consumption measuring you only pay for actual fuel consumption. You are charged at the actual daily fuel price (plus taxes) or will be credited (net) in case you had to gas up. You can find the detailed information about the options within the model description. Each model contains a navigation system and air conditioning; child seat need to be reserved 48 hours in advance.

Additional miles
You have 45 miles free per paid hour. You pay $0.55 per additional mile.

Insurance:
All BMW vehicles come insured (Liability, Bodily Injury, and Comprehensive Coverage) with a $750 deductible per occurrence.

https://www.bmwondemandusa.com/select.do?action=rates
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      07-20-2012, 07:30 PM   #20
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Quote:
Originally Posted by sali
I think it is a bad idea
1. It sort of dilutes the brand as anyone can rent (I can understand if they only offered to current/past BMW owners; for example you have a Z4/M3 coupe, etc and need a bigger car to pick up someone at the airport, etc).
2. Most zipcar drivers don't know how to drive and they are a road hazard. Thankfully, they have large logos on the car which means you can avoid driving around them. Assuming the same kind of impatient New Yorkers will rent 328 from BMW directly instead of 328's at zipcar and they will drive like idiots.
EXACTLY!
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      07-20-2012, 07:38 PM   #21
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Quote:
Originally Posted by gerbs View Post
What's pricing currently like in Germany for this service?

Nvm: http://www.bmw-welt.com/web_rb/bmw-w...pdf/prices.pdf

Looks about $300/day for M3 (3 hours morning covers the day, 3 hours night covers the evening).

1er $182 - $218
3er $146 - $255
5er $218 - $255
6er $292
7er $292
M3 $300
M5 $366

Most people over here only rent a BMW for an hour at the Welt. Then its really cheap at around 40 euros with gas. The program is meant to "sample" a new BMW.

IF you really want to rent one... go to SIXT or EUROPCAR, they have better long term rates for AG and M models.


Dack
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      07-20-2012, 07:42 PM   #22
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These rental cars won't last long in the US.
You know how Americans drive
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