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      08-30-2012, 01:42 PM   #1
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BMW Buyback

I received a hand written letter from a sales adviser at the dealership I bought my car from (not the same sales adviser I bought my car from though). The letter says he needs my car/model back in stock as soon as possible and would like to propose an aggressive buy back offer.

My warranty expired earlier this year. Does he really need my car/model in stock or is this the dealership’s (smart) way of getting me back in the salesroom since they know my warranty is up? I'm 50/50 on this just to see what his offer is, get a few test drives, and perhaps end up with me + new car. Have you seen this before and does it really mean anything?
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      08-30-2012, 02:19 PM   #2
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I haven't really dealt with dealerships when buying my ride but I'm pretty sure its just a ploy to get you back in. They'll almost never offer you what you could get otherwise by selling / trading it in elsewhere.
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      08-30-2012, 02:34 PM   #3
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LOL - pure sales tactic. They want to put you in a new car. No dealership is "needs" your car back that bad.

If you are in the market, might be a good time to take advantage though
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      08-30-2012, 11:54 PM   #4
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This is what my sister does for a living (though I won't mention which dealership). It isn't necessarily a bad thing, just understand that any angle to get a former customer to walk into that dealership again is their goal.

It's a normal sales technique, but if you happen to be in the market for an upgrade, go ahead and have a look at what kind of deals they have. You can get out of leases early or work out other incentives.
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      08-31-2012, 06:16 AM   #5
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Sales/marketing tactic.

I get notifications in the mail every now and then.
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      08-31-2012, 07:01 AM   #6
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I get notices like that for cars I don't own anymore....
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      08-31-2012, 08:00 AM   #7
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Originally Posted by SpeedOften
I get notices like that for cars I don't own anymore....
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      08-31-2012, 11:45 AM   #8
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I got the same letter from Fairfax BMW. Along with the sales rep's business card. Good sale marketing campaign. I bought my BMW from another dealer.
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