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      08-30-2012, 11:10 AM   #1
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BMW Designworks lead color designer: Apple made white cars cool

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Automobile manufacturers preferred silver before Steve Jobs made white cool

FORTUNE -- In a piece about how brown has become the "red-hot" color for cars and trucks, Motoramic's Brett Berk offers this insight into Apple's (AAPL) influence on the automobile market:
Silver was the most popular exterior car color in America for nearly a decade. But while it remains beloved by automotive designers for best showing off a car's styling, its unstinting argent reign was finally overthrown this year. By white. According to Sandy McGill, BMW Designworks' lead designer in color, materials, and finish, this is Steve Jobs' doing. "Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable."
Who knew?
interesting story.

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      08-30-2012, 01:16 PM   #2
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i find it hard to believe there is a correlation between the two but who knows ..
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      08-30-2012, 05:11 PM   #3
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I agree with ^^ cars nowadays have more curves and more of a sporty design to it. White showcases those designs and curves more, whereas black hides a lot of it.
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      08-31-2012, 10:24 AM   #4
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Quote:
Originally Posted by Robin@Alpine View Post
I agree with ^^ cars nowadays have more curves and more of a sporty design to it. White showcases those designs and curves more, whereas black hides a lot of it.
Agreed. I am not sure about what Apple is saying. And I am a huge fanboy.
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      08-31-2012, 10:25 AM   #5
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Quote:
Originally Posted by phillye30fanboy View Post
According to Sandy McGill, BMW Designworks' lead designer in color, materials, and finish, this is Steve Jobs' doing. "Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable."
Tread carefully, Sandy... Apple might have a patent on the color white.
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      08-31-2012, 10:28 AM   #6
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Agreed. I am not sure about what Apple is saying. And I am a huge fanboy.
It was actually a BMW design lead who said it. I wouldn't doubt that it's true, although I've owned 3 white cars within the last 7 years and I don't care for the iphone haha
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      08-31-2012, 10:36 AM   #7
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White is classic on cars... Alpine White has one of the largest take rates of any other color [other than Black] in the BMW line up, but white power cords, and interior trim somehow is just overly fembot to me.
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      08-31-2012, 10:40 AM   #8
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Quote:
Originally Posted by citg0
Quote:
Originally Posted by phillye30fanboy View Post
According to Sandy McGill, BMW Designworks' lead designer in color, materials, and finish, this is Steve Jobs' doing. "Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable."
Tread carefully, Sandy... Apple might have a patent on the color white.
honestly that wouldnt suprise me
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      08-31-2012, 10:41 AM   #9
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WOW!!! I've never once seen a white car and thought Apple...lol

Sounds like people trying to associate things that have no association in order to sound intelligent.

Besides, I think there are so many other colors (red, blue, black, orange (Exotic car), yellow, silver) that look better than white.

I think milk when I see a white car. If you can tell...I don't care for white...lol
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      08-31-2012, 10:42 AM   #10
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white is a sexy color when it comes to cars IMO. cant get enough of it.
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      08-31-2012, 10:46 AM   #11
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I just started to like white and appreciate the colour more in cars than I used to.

But this has nothing to do with Apple or the Apple products I own.

I just love a White car with Black "pieces" on it...
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      08-31-2012, 11:00 AM   #12
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interesting. I don think the two are connected in anyway
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      08-31-2012, 11:13 AM   #13
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Quote:
Originally Posted by Shermanator2411 View Post
It was actually a BMW design lead who said it. I wouldn't doubt that it's true, although I've owned 3 white cars within the last 7 years and I don't care for the iphone haha
Oops. Totally read that wrong. Still doesnt seem to be connected, no matter who said it.
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      08-31-2012, 11:23 AM   #14
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I fail to see the connection...

Plus....

Imola Red is the best color ever, people just don't realize it...
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      08-31-2012, 11:54 AM   #15
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It seems that all she is saying is that the stigma that may ahve existed for buying a white car has erroded with the number of "coo" white products that Apple has introduced.

In Brasil for example, at least in SP, all white cars are taxis, so you wouldn't really want a white car there. I can see how some (likely not many on these boards) saw white as something more appliance like, whereas now those same individuals associate it to an iPhone or iPad.

My car is AW, and it has nothing to do with anything other than I love the way it looks. It shows off the curves and contrasts well with the black inserts and red interior.
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      08-31-2012, 12:05 PM   #16
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Um... no. Cars before the stupid iPhone (go Team Android)




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      08-31-2012, 12:13 PM   #17
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who would have thought...


on a some what related note, white appliances are making a comeback also.
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      08-31-2012, 12:16 PM   #18
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Apple made white cars popular? This is the most fucking worthless thing ive heard all day lmao.
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      08-31-2012, 12:20 PM   #19
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White is an awesome color that's why I have AW on the E92 and F25
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      08-31-2012, 12:34 PM   #20
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Personally, I thing BMW made white popular all by themselves. They did that by not offering a single VIBRANT color. I'm not meaning to discount the beauty of black, grey, or silver. But those of us who prefer a more colorful car are left with Melbourne Red (which is more maroon than red IMO) and Le Mans Blue (which is still very dark). To me (meaning no offense), they are very muted and conservative. What's worse is that these colors are mostly the same for all BMW models, including the sportier M cars. White is the brightest "color" that BMW offers us without going the Individual route. So even though I prefer red sports cars, my M3 is AW.
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      08-31-2012, 12:58 PM   #21
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Quote:
Originally Posted by red-sauerkraut View Post
White is classic on cars... Alpine White has one of the largest take rates of any other color [other than Black] in the BMW line up, but white power cords, and interior trim somehow is just overly fembot to me.
Also, Volvo's polar white has been very common way before Steve Job's genius idea.
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      08-31-2012, 01:02 PM   #22
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That's a ridiculous statement to make. Like silver and black, white can look good on any car and is often available on most cars if not all. Apple did not make white "cool," white was always good looking.
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