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      01-03-2013, 01:59 PM   #1
Jason
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Post BMW Achieves Best Sales Year Ever in the U.S. in 2012

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BMW Achieves Best Sales Year Ever in the U.S. in 2012
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Woodcliff Lake, NJ – January 3, 2013… In 2012, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the previous record year of 2007 retailing 347,583 vehicles, up 13.8 percent compared to the 305,418 vehicles sold in 2011. BMW Group reported December sales of 43,855 vehicles, an increase of 34.8 percent from the 32,545 vehicles sold in the same month a year ago.

“To turn months of critically short supply into the best year ever for the BMW Group in the U.S. is a monumental achievement, emphasizing what a customer-oriented dealer network with an agile logistics team can do,” said Ludwig Willisch, President and CEO, BMW of North America. “The post-recession sales momentum that started in 2010 reached an unprecedented level in December, making us strongly confident and optimistic as we enter 2013.”

BMW Brand Sales

Sales of BMW brand vehicles increased 39.4 percent in December for a total of 37,399 compared to 26,834 vehicles sold in December, 2011. For the year, BMW brand sales were up 13.5 percent to 281,460 vehicles compared to 247,907 sold 2011.

For 2012, best performing vehicles included the 5 Series, up 10.3 percent to 56,798 units; the 6 Series, up 110.3 percent to 8,208 units; and the X3, up 26.6 percent to 35,173 units.

BMW Pre-Owned Vehicles

In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 16,728, an increase of 2.9 percent from the 16,264 sold in December 2011. For the year, BMW used vehicle sales are up 2.1 percent on volume of 164,524 compared to 161,146 in 2011.

MINI Brand Sales

MINI USA reported the best December ever with sales of 6,456 automobiles, an increase of 13.0 percent from the 5,711 sold in December, 2011. This marks the seventh consecutive month of record sales and ninth “best month” of 2012. For the year, MINI sales in the U.S. are up 15.0 percent on volume of 66,123 compared to 57,511 sold in 2011, making 2012 the brand’s best year ever in the U.S.

“We like to say the world is becoming more MINI and the record 2012 sales is the perfect conclusion to our 10th anniversary year in the U.S.,” said Jim McDowell, Vice President, MINI USA. “We are a quick and agile brand with an expanding vehicle portfolio, a growing dealer network and a great year ahead.”

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BMW Motorrad Sales

BMW Motorrad USA reported sales of 918 motorcycles in December, an increase of 2.2 percent from the total of 898 motorcycles sold in December 2011. As a result, BMW Motorrad finished the year up 14.0 percent on sales of 12,057 compared to 10,572 sold in 2011.

Highlights in 2012 include growth of 20.9% for the S 1000 RR with sales of 1,934 compared to 1,600 in 2011. U.S. consumers also welcomed the first full year of the award winning 6-cylinder K 1600 GTL and K 1600 GT with 1,601 deliveries of the GTL (+58.7 percent) and 697 of the GT (+87.9 percent) in 2012, helping increase K-Series volumes by 40.9 percent to 2,647 units.

The introduction of the entry level G 650 GS Sertão contributed to a G-Series sales increase of 31.3 percent with sales of 994 compared to 757 sold in 2011. The product offensive continued with the release of the C 600 Sport & C 650 GT maxi scooters in late Fall with 223 GTs being delivered to consumers by year end.

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      01-03-2013, 02:36 PM   #2
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This is a great result achieved with a fantastic range of models!
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      01-03-2013, 02:54 PM   #3
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Quote:
For the year, BMW brand sales were up 13.5 percent to 281,460 vehicles
Compared to MB:

"The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%."



MBUSA press release (incl. sales chart by Class): http://www.prnewswire.com/news-relea...185567602.html

BMWNA December 2012 sales chart by Series: https://www.press.bmwgroup.com/press...hmentId=205760

December sales were absolutely crucial:
37,399 (BMW) vs. 28,145 (MB). An advantage of 9,254 vehicles for BMW.

Last edited by EnI; 01-03-2013 at 03:05 PM.
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      01-03-2013, 03:07 PM   #4
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Well, I did my share.
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      01-03-2013, 03:24 PM   #5
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Even went to Europe to get mine. Go me. Now where's my schwag??
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      01-03-2013, 03:25 PM   #6
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Quote:
Originally Posted by EnI View Post
Compared to MB:

"The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%."



MBUSA press release (incl. sales chart by Class): http://www.prnewswire.com/news-relea...185567602.html

BMWNA December 2012 sales chart by Series: https://www.press.bmwgroup.com/press...hmentId=205760

December sales were absolutely crucial:
37,399 (BMW) vs. 28,145 (MB). An advantage of 9,254 vehicles for BMW.

Thats weird. Good Car Bad Car has the Mercedes brand for the year ahead by 14k. I guess they are wrong (GCBC that is).
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      01-03-2013, 03:35 PM   #7
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Quote:
Originally Posted by bimmerjph View Post
Thats weird. Good Car Bad Car has the Mercedes brand for the year ahead by 14k. I guess they are wrong (GCBC that is).

GCBC did add MB Sprinter van sales to MB Passanger Vehicles sales figures. 274,134 + 20,929 = 295,063 (which is indeed 13,603 vehicles more than BMW branded vehicles sold in USA in 2012).

While other media & even MBUSA themselves DO NOT include Sprinter sales into MB PV sales figures.

Check the MBUSA press release & sales chart: http://www.prnewswire.com/news-relea...185567602.html

It includes a category named "TOTAL" for MB Passenger Vehicles sales, and a category named "GRAND TOTAL" for MBUSA Combined Total Sales (incl. Sprinter van & smart vehicles).
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      01-03-2013, 03:35 PM   #8
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Congrats for a fantastic year BMW.

Way to deliver.
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      01-03-2013, 03:48 PM   #9
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Quote:
Originally Posted by Diver
Well, I did my share.
Me too

Two this year
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      01-03-2013, 03:53 PM   #10
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Quote:
Originally Posted by EnI View Post
GCBC did add MB Sprinter van sales to MB Passanger Vehicles sales figures. 274,134 + 20,929 = 295,063 (which is indeed 13,603 vehicles more than BMW branded vehicles soled in USA in 2012).

While other media & even MBUSA themselves DO NOT include Sprinter sales into MB PV sales figures.

Check the MBUSA press release & sales chart: http://www.prnewswire.com/news-relea...185567602.html

It includes a category named "TOTAL" for MB Passenger Vehicles sales, and a category named "GRAND TOTAL" for MBUSA Combined Total Sales (incl. Sprinter van & smart vehicles).
Oh okay. Thanks for the clarification.
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      01-03-2013, 04:04 PM   #11
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Does sales figures include leases or are all of these purchases?
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      01-03-2013, 04:11 PM   #12
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Quote:
Originally Posted by vince217
Does sales figures include leases or are all of these purchases?
Yes it counts delivered units.
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      01-03-2013, 04:14 PM   #13
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did my part selling em and getting 3 of em lol
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      01-03-2013, 10:47 PM   #14
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Congrats, but really not the kind of achievement that I am exactly ecstatic about. Going go on a hunch by guessing that this is more brand extension, less exclusivity, and lower residual values. ?!?!?!
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      01-04-2013, 03:13 AM   #15
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Thanks for this post guys I was going through the same thing.

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      01-04-2013, 02:11 PM   #16
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I guess to add to this article, the 3-Series sold the most in the segment for 2012.
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      01-04-2013, 04:37 PM   #17
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Quote:
Originally Posted by Diver View Post
Well, I did my share.
yep, here, too - we doubled up in 2012, adding a 135 vert and a F30 335

That'll be it for us for a while, BMW will see us again in 2015, (maybe late 2014), probably for a 2 series
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      01-05-2013, 01:26 PM   #18
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Quote:
Originally Posted by Bama335 View Post
yep, here, too - we doubled up in 2012, adding a 135 vert and a F30 335

That'll be it for us for a while, BMW will see us again in 2015, (maybe late 2014), probably for a 2 series
Same. I was thinking of replacing the E90 with an F30 (still keeping the E90) but based on the news (albeit limited news) might have to just wait for the 2-Series.
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