E90Post
 


The Tire Rack
 
BMW 3-Series (E90 E92) Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW Genius Program Begins National Roll Out in UK



Reply
 
Thread Tools Search this Thread
      12-22-2013, 04:22 PM   #45
HTR
Registered
0
Rep
3
Posts

Drives: Varies
Join Date: Dec 2013
Location: Australia

iTrader: (0)

Any further news on these Genius roles?
Appreciate 0
      12-25-2013, 09:57 AM   #46
SpokenHands
Certified Car Nut
SpokenHands's Avatar
United Kingdom
41
Rep
417
Posts

Drives: Maserati GT + 640d GC + 330d T
Join Date: Jan 2010
Location: Warwickshire, England

iTrader: (0)

Garage List
I have met and interacted with one of only 3 UK dealerships that actually have a BMW genius and I can confirm they are poorly informed, an average forum owner here would run circles around them. They may be ok for the standard BMW potential buyer and do some basic handovers. But hardly the goal BMW marketeers had hoped they could take over from sales.

My genius could not answer one question relating to the options on my 6 Gran Coupe handover as he hadn't seen the options on a car before (multifunction instrument panel, adaptive LED headlamps, Head Up Display), or he wasn't sure there was a big difference (M Sport suspension and regular SE suspension, adaptive drive and VDC), or had never been asked that before (active sound module on 6 series).

I did speak to the same genius when I was putting my order through their new 3D visualiser in the dealership, where again he treated a 6 series like a 1 or 3 series he probably was trained on, and would bring up the rep-mobile colour and trim options as his suggestions. Hadn't seen or heard off the more characterful options available on BMWs flagship model!
__________________

Current: 2013 Maserati GranTurismo (April) + 2013 6 Series BMW GranCoupe (October) + 2012 BMW 1 Series SportsHatch (August)
Retired: 2012 Maserati GranTurismo, 2009 5 Series GT, 2007 BMW M5, 2006 BMW 1 Series
Appreciate 0
      12-25-2013, 03:58 PM   #47
GeeRam
Major
GeeRam's Avatar
United Kingdom
27
Rep
1,020
Posts

Drives: 135i Coupe
Join Date: Apr 2010
Location: London,UK

iTrader: (0)

Quote:
Originally Posted by SpokenHands View Post
Hadn't seen or heard off the more characterful options available on BMWs flagship model!
So what combo did you order then......?
I'm guessing from your description it wasn't metallic grey with black interior
__________________
2011 135i M-Sport Coupe DCT ~ Bluewater:Coral Red | BMWP CF spoiler & BMWPE | Birds B1 suspension | Forge FMIC | Hartge footrest | Alufelgen CS7

2017 X5 4.0dSE on order
1932 Ford 3 window Coupe hot rod
Appreciate 0
      12-26-2013, 07:45 AM   #48
SpokenHands
Certified Car Nut
SpokenHands's Avatar
United Kingdom
41
Rep
417
Posts

Drives: Maserati GT + 640d GC + 330d T
Join Date: Jan 2010
Location: Warwickshire, England

iTrader: (0)

Garage List
Quote:
Originally Posted by GeeRam View Post
So what combo did you order then......?
I'm guessing from your description it wasn't metallic grey with black interior
Hahaha.
__________________

Current: 2013 Maserati GranTurismo (April) + 2013 6 Series BMW GranCoupe (October) + 2012 BMW 1 Series SportsHatch (August)
Retired: 2012 Maserati GranTurismo, 2009 5 Series GT, 2007 BMW M5, 2006 BMW 1 Series
Appreciate 0
      12-30-2013, 06:49 AM   #49
HTR
Registered
0
Rep
3
Posts

Drives: Varies
Join Date: Dec 2013
Location: Australia

iTrader: (0)

Hey Spoken,

That's a little disappointing to hear of your experiences and agree, not what BMW were probably hoping for. Let's hope your questions probed them to go a find out the answers for next time!

What's more disappointing is that they haven't had an opportunity to witness, let alone take advantage of all the fantastic options you mentioned! How good is flicking into Sports mode on the 6 and having the red illumination, let alone the number of the revs increase in size as you drift past it??!

Don't even get me started on how good the adaptive LED high beam assist is!!

But yes, appreciate the feedback - So might the dealerships that you're referring to!
Appreciate 0
      04-19-2014, 01:31 AM   #50
Ggeezer
First Lieutenant
Canada
39
Rep
342
Posts

Drives: 2012 M3 "Frosty"
Join Date: Dec 2012
Location: Montreal

iTrader: (2)

BMW to introduce "geniuses" in dealerships

Just saw this article on Forbes. Interesting idea and it will hopefully cut down on the misinformation customers may receive when looking at cars and enhance the overall buying experience.

What do you guys think?

http://www.forbes.com/sites/carmineg...ng-experience/

Quote:
Meet the geniuses. With an obvious nod to the Apple Store, BMW decided to create a new role in its dealerships—the product genius. The BMW product genius is a non-commissioned expert who will spend as long as it takes to educate car shoppers about their choices. According to Robertson, “We have a sophisticated product and it’s complicated to explain. For example, we have a 3-series, 5-series, 7-series, and Roadsters. Then we added a range of X-products, 6-series, etc. The product genius is not a salesperson. The product genius is there to explain the products and to help the customer understand the product in more detail.”
Appreciate 0
      04-19-2014, 01:35 AM   #51
Hyperjack
Captain
18
Rep
790
Posts

Drives: 2013 M3 E92/ 2012 Chevy Volt
Join Date: Mar 2013
Location: California

iTrader: (0)

although they rarely live up to it...that's who i expect a salesperson to be.
Appreciate 0
      04-19-2014, 01:38 AM   #52
Vic311
Banned
United_States
21
Rep
1,468
Posts

Drives: 2011 e92 M3
Join Date: Dec 2012
Location: NY

iTrader: (0)

The best salesperson, is a well informed consumer.
Appreciate 0
      04-19-2014, 02:56 AM   #53
FogCityM3
Colonel
FogCityM3's Avatar
295
Rep
2,316
Posts

Drives: M3 (E90)
Join Date: Feb 2012
Location: San Francisco

iTrader: (0)

I'd be satisfied with introducing salespeople with accurate knowledge.
Appreciate 0
      04-19-2014, 02:59 AM   #54
Twisty Fast Autobahn
Major General
Twisty Fast Autobahn's Avatar
United_States
158
Rep
5,885
Posts

Drives: ///Mistress
Join Date: Nov 2008
Location: WV

iTrader: (14)

Garage List
That's a good idea especially with the enormous amount of models available and confusing naming scheme but they should also try to educate the salesmen as well.
Appreciate 0
      04-19-2014, 07:42 AM   #55
Law
Major
Law's Avatar
Taiwan
731
Rep
1,181
Posts

Drives: E46 M3 6MT | E90 M3 6MT
Join Date: Jan 2009
Location: Los Angeles, CA

iTrader: (0)

Garage List
2004 BMW M3  [5.00]
sounds like a job opportunity for many younger BMW enthusiasts
__________________
2011.5 E90 ///M3 6MT (Current)
| RAYS | EIBACH | AKRAPOVIČ |
2004 E46 ///M3 6MT (Past)
| HKS | KW | RECARO | RAYS |
Appreciate 0
      04-19-2014, 08:06 AM   #56
MKE_M3
Lieutenant Colonel
MKE_M3's Avatar
United_States
38
Rep
1,704
Posts

Drives: 2011 e90 M3
Join Date: Feb 2009
Location: Milwaukee, WI

iTrader: (0)

Quote:
Originally Posted by Prowess Symphony View Post
That's a good idea especially with the enormous amount of models available and confusing naming scheme but they should also try to educate the salesmen as well.
Could be a cool early retirement gig, as well
__________________
Appreciate 0
      04-19-2014, 10:09 AM   #57
dparm
But doctor...I am Pagliacci.
dparm's Avatar
United_States
336
Rep
3,753
Posts

Drives: 2011.5 E90 M3
Join Date: Jun 2013
Location: Chicago, IL

iTrader: (0)

I like their logic: "because we sell so many models and have such a complex system of optioning each car, we will hire people just to explain it to you."

I guess the easier notion of not selling a bunch of bullshit models didn't occur to anyone. X4? GranTurismos? X6? GranCoupes? Simplify, folks. For the record, I think the 6 GranCoupe should've just been the 5-series.
__________________
2011.5 AW M3 sedan ZCP
Appreciate 0
      04-19-2014, 10:24 AM   #58
IzzyGray
Lieutenant
United_States
15
Rep
473
Posts

Drives: 2011 M3
Join Date: Oct 2013
Location: Milwaukee, WI

iTrader: (3)

Maybe I expect more out of a person but why isn't the salesperson filling this role? Before someone says "There's so many models and so much information", let's bear in mind that knowing the product they are selling is THEIR JOB. And let's be honest, it's not ALOT of information(definitely much less than most professions). It's not like they are expected to know the rod bearing clearances or the shearing nature of engine oil either.
Appreciate 0
      04-19-2014, 01:37 PM   #59
///M///
Colonel
789
Rep
2,932
Posts

Drives: 2016 Manual AW F80
Join Date: Jul 2009
Location: ///M City

iTrader: (2)

I hate dealerships and their cheesy salesman as well but in their defense a salesman is only required to know how to sell. He does not necessarily have to be technically sound. Atleast that's how I've seen it work in the real world. That said, I wish the salesman would stop pretending like they know everything.
Appreciate 0
      04-19-2014, 01:49 PM   #60
Hyperjack
Captain
18
Rep
790
Posts

Drives: 2013 M3 E92/ 2012 Chevy Volt
Join Date: Mar 2013
Location: California

iTrader: (0)

Quote:
Originally Posted by dsm918 View Post
I hate dealerships and their cheesy salesman as well but in their defense a salesman is only required to know how to sell. He does not necessarily have to be technically sound. Atleast that's how I've seen it work in the real world. That said, I wish the salesman would stop pretending like they know everything.

a good salesman who really knows how to sell will tell you they have to be knowledgeable about what they're selling in order to be very successful.

smooth talk and charisma only goes so far.
Appreciate 0
      04-19-2014, 02:26 PM   #61
s85e90
Brigadier General
117
Rep
3,633
Posts

Drives: black e90
Join Date: Jan 2014
Location: everywhere

iTrader: (2)

Sales guy at my local dealer told me there's no more m3. Only m4. I explained to him the diff and he still disagreed until someone overheard him and corrected him.

I cannot stand car salesman. They're all the same and this Genius idea is moronic IMO. While it sounds like a good idea, BMW should be training and educating the SA and sales force first, rather than pay more people to try and inform the consumer.
Appreciate 0
      04-19-2014, 02:58 PM   #62
LarThaL
Colonel
LarThaL's Avatar
201
Rep
2,944
Posts

Drives: 2011 M3
Join Date: Apr 2011
Location: West Springfield, MA

iTrader: (0)

Quote:
Originally Posted by dparm View Post
I like their logic: "because we sell so many models and have such a complex system of optioning each car, we will hire people just to explain it to you."

I guess the easier notion of not selling a bunch of bullshit models didn't occur to anyone. X4? GranTurismos? X6? GranCoupes? Simplify, folks. For the record, I think the 6 GranCoupe should've just been the 5-series.
Couldn't agree more, although something must be driving this trend. BMW wouldn't be doing this if they didn't think it would be profitable. Fewer models and overall smaller cars please.

Quote:
Originally Posted by IzzyGray View Post
Maybe I expect more out of a person but why isn't the salesperson filling this role? Before someone says "There's so many models and so much information", let's bear in mind that knowing the product they are selling is THEIR JOB. And let's be honest, it's not ALOT of information(definitely much less than most professions). It's not like they are expected to know the rod bearing clearances or the shearing nature of engine oil either.
Rest assured that this move on the part of BMW will assure that the sales idiot will be even more of an idiot now that someone is there who can answer all the real questions. On the other hand, I always found it amusing toying with the mind of someone that has the IQ of a walnut.
__________________
Audi S6 * Audi S3 * Porsche Cayman GTS
--Former BMW M3 owner
Appreciate 0
      04-19-2014, 03:33 PM   #63
Twisty Fast Autobahn
Major General
Twisty Fast Autobahn's Avatar
United_States
158
Rep
5,885
Posts

Drives: ///Mistress
Join Date: Nov 2008
Location: WV

iTrader: (14)

Garage List
Quote:
Originally Posted by dparm View Post
I like their logic: "because we sell so many models and have such a complex system of optioning each car, we will hire people just to explain it to you."

I guess the easier notion of not selling a bunch of bullshit models didn't occur to anyone. X4? GranTurismos? X6? GranCoupes? Simplify, folks. For the record, I think the 6 GranCoupe should've just been the 5-series.
Agreed especially when BMW changes the naming scheme of the entire lineup to separate coupes from sedans then makes 4 and 6 series grancoupes which completely ruins the coupe/sedan naming structure. There are too many models, too many confusing names, not to mention putting M badges on everything now.
Appreciate 0
      04-19-2014, 03:36 PM   #64
s85e90
Brigadier General
117
Rep
3,633
Posts

Drives: black e90
Join Date: Jan 2014
Location: everywhere

iTrader: (2)

Does no one else sense @dparm sarcasm?? I'm surprised people like the idea of genius offerings. I would agree if the sales people or SA were knowledgeable, but no one knows anything about the product. Why put a bandaid on a problem, rather than educate your employees who already exist?
Appreciate 0
      04-19-2014, 04:32 PM   #65
///M///
Colonel
789
Rep
2,932
Posts

Drives: 2016 Manual AW F80
Join Date: Jul 2009
Location: ///M City

iTrader: (2)

Quote:
Originally Posted by Hyperjack View Post
a good salesman who really knows how to sell will tell you they have to be knowledgeable about what they're selling in order to be very successful.

smooth talk and charisma only goes so far.
Think you missed the key word "technical" in my response. They do have to be knowledgeable but not necessarily technically sound as is expected by many!
Appreciate 0
      04-19-2014, 04:43 PM   #66
M.barnes
Lieutenant
21
Rep
595
Posts

Drives: 123d
Join Date: Dec 2012
Location: Rugby, uk

iTrader: (0)

When I bought my m235i I had a genius come out after all the paperwork was signed and go through the car with me. All the features, tips, systems etc etc.

Was really useful
Appreciate 0
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -4. The time now is 04:17 AM.




e90post
e90post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST