Quote:
Originally Posted by flukey
I'm not claiming to know the current state of the market, but from numerous posts about DINAN's relationship with BMW on the outs, and the amount of new tuners developing products specifically for E9Xs, I would think DINAN needs to reconsider less consumers at higher prices is still going to work.
DINAN has to adapt the market in order to stay alive. DINAN was able to keep high prices previously because there weren't as many tuners focusing on BMW. Look at all the companies and tuners out there as a direct result of the E9X 335. DINAN has to do something different to gain market share back. In my opinion, if DINAN continues down their current path, they can expect market share to continue to decrease until it disappears. Furthermore, why would BMW want to continue servicing DINAN parts when DINAN mods are becoming less and less used?
Just some of my opinions, but as always I could be wrong :P
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+1. I agree 100%...I've said this before and was flamed for it.
In today's market, it's either lead, follow, or get out of the way. Dinan used to lead, and now they follow.
What's next for Dinan is if they refuse to adapt to today's new market, they'll just be forced to "get out of the way."
