Quote:
Originally Posted by flukey
I do not think the price will be any higher than PROcede. DINAN knows people who will get this package want power. That would be a marketing mistake given the fact that the PROcede provides more power. The cost + warranty benefits need to outweight the power advantage of PROcede for customers to choose DINAN ECU tune over alternatives.
However, it definately is a possibility for an "overpriced" product given DINAN's reputation...
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Wrong, the warranty is very valuable in many folks minds, plus Dinan is a well known name in BMW tuning and will reach a lot of folks who never come to this forum or have ever heard of Vishnu. There is no way they will sell it for less than the procede. It is pretty much established that 2000.00 is going to be the retail price w/o the oil cooler. Where I think folks are off is assuming 3000.00 with the oil cooloer, at least not installed. With install I bet it is closer to 3700.00 with the oil cooler.