Quote:
Originally Posted by Terry335
I think it's a big mistake to assume this forum makes up the overall market.
Dinan has never catered to the lower cost forum crowd, they go after the premium market. For better or worse, what they are doing now is no different than what they've always done. If they offer this reflash at say $1499 with a warranty, they are going to be the new gold standard for 335i tuning. Especially if they know what they are doing with the tune.
Sure all of us on the forum will gripe and complain (and hopefully all buy JB2s instead), but at that price with decent performance gains they will outsell all of us piggyback tuners combined.
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I agree $1500 is a nice price. I would assume the price will be close to the retail of PROcede due to the popularity and name of that piggyback.
Quote:
Originally Posted by sflgator
+1. I agree 100%...I've said this before and was flamed for it. 
In today's market, it's either lead, follow, or get out of the way. Dinan used to lead, and now they follow.  What's next for Dinan is if they refuse to adapt to today's new market, they'll just be forced to "get out of the way."  |
Exactly why I think DINAN is making a mistake if they price too high. I currently work for a company that is #1 in its market. They've reached this point because of high quality and trusted products. However, we are beginnign to lose market share to "new players" due to similar performance/features but at a reduced cost. I am currently working on the next generation product. Here's our main points of interest: COST, power, and weight. Cost being the most important. In all markets, price is the final decision.
Last thought... I promise lol! I'm not saying DINAN is going to change all its prices. However, for the 335 specifically, there are options out there for less, and the 335 is a car that appeals to more than the affluent. Many young professionals are getting this car. Owning the car is within their means, but that might not leave much left over for outrageously priced after market parts.
BTW if I'm wrong, which I very much could be, I give you permission to flame me :P